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That includes a new, lower-price tier that will be supported by advertisements, which will "complement our existing plans." The company said it expects to launch the plan "around the early part of 2023."
It was reported last week that Netflix would partner with Microsoft (MSFT) on building this new ad tier.
"They are investing heavily to expand their multi-billion advertising business into premium television video, and we are thrilled to be working with such a strong global partner," Netflix said. "Our advertising business in a few years will likely look quite different than what it looks like on day one."
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Netflix also spoke about clamping down on password sharing, saying that it's in the "early stages of working to monetize the [more than] 100 million households that are currently enjoying, but not directly paying for, Netflix."
"We know this will be a change for our members," the company said. "Our goal is to find an easy-to-use paid sharing offering that we believe works for our members and our business that we can roll out in 2023."
That includes a new, lower-price tier that will be supported by advertisements, which will "complement our existing plans." The company said it expects to launch the plan "around the early part of 2023."
It was reported last week that Netflix would partner with Microsoft (MSFT) on building this new ad tier.
"They are investing heavily to expand their multi-billion advertising business into premium television video, and we are thrilled to be working with such a strong global partner," Netflix said. "Our advertising business in a few years will likely look quite different than what it looks like on day one."
*
Netflix also spoke about clamping down on password sharing, saying that it's in the "early stages of working to monetize the [more than] 100 million households that are currently enjoying, but not directly paying for, Netflix."
"We know this will be a change for our members," the company said. "Our goal is to find an easy-to-use paid sharing offering that we believe works for our members and our business that we can roll out in 2023."
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