Yesterday morning a friend of mine emailed me to let me know the sad news. After 4 years of building her food brand (in the condiment category), she had made the difficult decision to take a step back and pause her business. After reading this, the first feeling that came over me was sadness. I was sad to see her close it down after putting so much time and effort into building the brand over the past 4 years. I had so many questions I wanted to ask her. Why was she closing it down? Was she j...
