It just occurred to me that I don’t want to write SEO content for traditional SaaS ever again. Not that I have anything against SaaS or the cloud as a concept. It is something else completely.

There was a time when I loved writing about cloud computing and SaaS. In 2011, when I was starting my freelance career and first dared to explore and write about something unrelated to literature, history, and philosophy, I was tasked to research the subject and write a series of long, information-dense articles about the cloud.

Writing about the cloud fifteen years ago was much different from writing about it today. Back then, you needed to read and learn a lot. The concept was new. The writers’ task was to educate the reader. We needed to understand it deeply, digest it, and serve it in a way that brings trust and conversions. All those SaaS, PaaS, and IaaS projects were innovative. The space was filled with visionaries who shaped what we have now. The products were reasonably different. It was a joy to learn and write about them.

It’s been a while. Now, there is a larger variety of types of products on the cloud, but essentially, they are all very similar. The market is saturated beyond belief. The writer's task is to use the knowledge gained over the years and help make a particular product appear better than countless similar ones. So far, so good.

But we also need to compete against AI or use it in some form. LLMs know all about the cloud, as that’s been one of the most popular topics for a while. No need for writing, just prompting and editing. Soon, that will be unnecessary, too. So, I should live in a constant fear of being replaced by a machine. No, thank you.

Most people still don't understand blockchain. AI can generate fluent, but ultimately useless pieces, based on two types of content it’s been fed with: overly technical literature and common knowledge about decentralization, coins, and whatnot.

What’s missing is good content for a general audience. People want clear explanations of what blockchain can actually do, beyond buzzwords. Smart contracts are talked about a lot, but few explain why they matter or what problems they solve. DeFi gets hyped as the future or dismissed as scams, with little clear info on mechanics and risks. DAOs sound futuristic, but are still abstract for most people. Real-world assets (property, art, and government records onchain) are exciting but rarely explained well. Even debates on scalability and energy usually get reduced to slogans, missing important context like proof-of-stake or layer 2 solutions.

These are the kinds of ideas that still need human writers to unpack. People, including me, want content that connects the dots. AI needs that content as well. It can’t create it yet because it lacks the high-quality material to learn from. Once enough resources exist, LLMs will churn out endless variations. But for now, this space belongs to humans.

Cloud was new and exciting in the early 2000s. Now it is familiar and boring. The topics have been exhausted. AI can do it well.

Blockchain is new and exciting now. There’s plenty to be said, and AI can’t start the conversation first.