Phlote RecordingsA Scientific Playboi Paper.
Playboi Carti, born Jordan Terrell Carter, is a rapper and songwriter who first gained recognition with the release of his self-titled mixtape in 2017. Since then, he has continued to release new music and tour, solidifying his place in the rap scene. In this paper, we will explore the key elements of Carti's music and discuss the factors that have contributed to his success. One of the notable characteristics of Carti's music is his use of melody. His songs often feature catchy hoo...
Phlote RecordingsPhlote: Transforming Music through User Ownership
In today's world, it's incredible to see how technology is shaped by its early users. Whether it's the device you're using to read this or the software displaying it, the internet platforms thrive on contributions from an early community of users who are passionate about the product. This phenomenon is most apparent in the world of content creation. Creators excitedly post their content to the latest digital streaming platform in the hopes of growing an audience. Through t...
Phlote RecordingsBlack Dave's Calm Down
Dave is a ball of confusion with eyeballs and heavy bass. You know what you are getting with Black Dave’s music but the consistency of it is not why you are there. There is a certain look that you give Dave’s music when it comes on and most of the time it’s a “WTF is goin on right now” look, but then the bassline kicks in and all those feelings of “How did I get here?!?” tend to go away. There is an unapologetic rush of nuance and specificity to this particular song that will instantly grab t...
Member Owned Music Platform. Creating a fair place for artists to exist on the internet. Come create with us.
Phlote RecordingsA Scientific Playboi Paper.
Playboi Carti, born Jordan Terrell Carter, is a rapper and songwriter who first gained recognition with the release of his self-titled mixtape in 2017. Since then, he has continued to release new music and tour, solidifying his place in the rap scene. In this paper, we will explore the key elements of Carti's music and discuss the factors that have contributed to his success. One of the notable characteristics of Carti's music is his use of melody. His songs often feature catchy hoo...
Phlote RecordingsPhlote: Transforming Music through User Ownership
In today's world, it's incredible to see how technology is shaped by its early users. Whether it's the device you're using to read this or the software displaying it, the internet platforms thrive on contributions from an early community of users who are passionate about the product. This phenomenon is most apparent in the world of content creation. Creators excitedly post their content to the latest digital streaming platform in the hopes of growing an audience. Through t...
Phlote RecordingsBlack Dave's Calm Down
Dave is a ball of confusion with eyeballs and heavy bass. You know what you are getting with Black Dave’s music but the consistency of it is not why you are there. There is a certain look that you give Dave’s music when it comes on and most of the time it’s a “WTF is goin on right now” look, but then the bassline kicks in and all those feelings of “How did I get here?!?” tend to go away. There is an unapologetic rush of nuance and specificity to this particular song that will instantly grab t...
Member Owned Music Platform. Creating a fair place for artists to exist on the internet. Come create with us.
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We DESERVE Open Source Music
Copyright law has constrained the music industry. Continuing to focus on rights management and their oversight is a costly vestige of outdated thinking that doesn’t align with the open and collaborative nature of the internet. It’s time to let go of the old model and build a new one.
Music is begging to be open sourced. Removing the legal hurdles to sampling, remix, reuse of work will unleash creativity by removing the stigma against “borrowing”. The gaming industry gets it and has used a more open source ethos to transform consumers to participants to the benefit of the industry. As we enter the phase of the internet where creators are at the center, why not encourage more creative participation around music as well.
To do that, we’ll have to get past the idea that music is untouchable. A cultural reset is required. Capitalizing on the opportunity will take admitting that no creative idea is 100% original, but exists along a continuum that builds on a myriad of references, influences, and experiences of the creator.
The music industry may never be willing to accept this or cede control over the protections that power their business. Could this be where Web3 steps up?
If we’re here to use blockchain to build new infrastructure to facilitate massive global collaboration, music feels like the perfect use case.
FUCK COPYRIGHTS
It would be cool to see open source become hallmark the next phase of internet culture. Blockchain technology allows a rich web of content to create experiences that can be captured around an original work. Imagine a world where all remixes, comments, fan art, and user-generated content are linked to show the true cultural value of a song. This is the open, inclusive, bottoms up web that we want to see.
The crowd matters and can now contribute to the art more publicly.
Our aim is to increase the pace of innovation and use music to showcase what’s possible by creating a user generated ecosystem for music to forge a new culture of openness and sharing. We support anyone building towards the same future and invite partners on the same mission to join us.
#001 Genesis Tokens for our founding partners.
https://zora.co/collections/zora/4341
5/12/22
Generative art marketplace
Curated drop marketplace
Mixtape marketplace - record store feel w/editorial
Distributed Bandcamp w/ bespoke artists marketplaces
5/11/22
Guests: Michael Norman, Dee Goens
5/2/22
Everything is moving towards Open Source.
Open Source Work, Open Source Music, everything will be open to be reused, remixed…I believe. DAOs are open source projects with a token. The largest companies being built in Web3 rn will have characteristics that are gleaned from decades of open source development.
We’ve been headed this direction, but now have a framework to follow. The open source movement has been around for 40 years. Lots of examples on how to build product with community.
https://future.a16z.com/open-source-community-commercialization/
Other insights: Interest circle are about to dominate social circles. Social media for interests.
4/29/22
Phlote is a community-owned and operated music discovery platform. The value of Phlote is the sum total of our community contributions. Our ability to curate talented artists into Web3 is reflected in the value of our unique social token, $PV1, which gives every member of Team Phlote an economic stake in its growth.
To facilitate the growth of our community, we've built a music TCR as a merit based community onboarding tool. created an open submission process that allows any music fan with an internet connection and a crypto wallet to earn $PV1 tokens for curating music on Phlote.xyz.
We're opening the door for people with a keen eye for talent to distinguish themselves as leading curatorial voices in Web3.
How do people get these tokens?
Each day, our community members scan the music submissions on Phlote.xyz and co-sign the songs they like. Curators who receive co-signs, earn $PV1 tokens and earn the right to have a profile on Phlote.xyz to start building their track record.
This effort ensures Team Phlote controls how the community grows and helps guarantee that our path towards a truly community-owned platform - where curators are the owners and operators of the network - is in line with the open, transparent, and permission-less ethos of blockchain technology.
How does it work?
$PV1 isn’t available for purchase and can only be earned through submission at Phlote.xyz.
$PV1 will be distributed to anyone who submits music at Phlote.xyz and receives co-signs from current members of the community.
Curators earn 15 $PV1 for each co-sign received.
Curators earn higher status within the community as they earn more $PV1 tokens. 1 co-sign earns the right to have a unique profile on Phlote. Curators who earn 20 co-signs (300 $PV1) earn the right to become co-signers.
The game will last until the total supply of 1,000,000 $PV1 tokens has been fully distributed to members of the community.
The Goal?
To surface up-and-coming voices at the cross section of music and technology.
To introduce the world's most talented, independent artists to the blockchain.
To build Team Phlote into an elite community of artists and curators who will create the world's leading music discovery platform.
4/27/22
Our #1 Priority: A custom auction house that sells NFT editions at Vickrey Auction. All NFT editions are sold in rounds with preference given to DAO contributors. Phlote to test auction mechanics with NFT sale that decentralizes marketplace on Day 1.
4/25/22
The full potential for Web3 are products that are 100% built, operated, and owned by the community around them. Platforms that are open for anyone to join, have a clear mission, and a value orientation. These platforms will be structured as user owned companies or DAOs.
In the music industry, many artists must fight to be heard. Music discovery is not designed to showcase the many talented vocalists, musicians, producers, songwriters who exist in the world, but should.
We propose a system that centers artists, curators, and collectors as the backbone of the music industry. One that incentivizes the discovery of new music, makes it easily sharable, and help artists to identify their core fans. This alternative path that allows great music to be heard and doesn’t require artists to sign away their creative rights or ownership to labels.
The opportunity allows a new set of internet users to participate. Now anyone with an internet connection and a crypto wallet can earn tokens for phloting great music to Web3.
4/20/22
Some believe that music discovery is alive and well in the hands of streaming platforms like Spotify. We disagree.
Today music discovery is not happening for independent artists on streaming platforms. Sixty thousand songs are uploaded daily. Only major label supported artists get seen. The system is broken.
Algorithms are an inferior way to spur word of mouth spread for indie artists. Human recommendations reign supreme in music discovery.
The True Fans looking to find new music are coming to Web3 for the ability to discover new artists and buy in early via NFTs. Adding crypto may prove difficult for incumbent music platforms to implement.
Users will begin to migrate to platforms that they help build, use, and co-own as a community. Spotify is not likely to revolutionize a business model that has been profitable for the executive team and shareholders.
Phlote is designed to solve these issues for artists, curators, and True Fans.
4/19/22
Few people are just browsing the internet. Most are actively searching for things. Every day, Google processes 5.6 billion searches for 5 billion global internet users. The search results we see first are those that are ad supported, relegating the best information “below the fold”. In this scenario, Google and its advertisers win, while users are underserved by search 5.6 billion times per day. Sadly, we’ve grown accustomed to this just being the way it is.
The number of daily internet searches shows that the internet is an active space for discovery. We’re all looking to discover new ideas, new technology, new art, new music. So why would we tolerate an internet that makes it more difficult to find the best ideas and best information? We shouldn’t.
One reason why online communities became popular is because they allowed people to meet others like themselves and learn from one another. From blogs to chat rooms to threads, communities have always been where curated conversations have taken place, serving as the best source of information.
Outside of online forums, internet curation is present, but not widely recognized for the value it brings to our online experience. Internet tastemakers are the source of cool internet shit and important instigators of ideas spreading by word of mouth. Depending on how close you are to the source determines how early you are to emerging internet culture, and culture in general. That said, the value generated by curators is not matched by the compensation they receive for their time. Using music as the example, a large community of internet curators spend hours digging for new music only to receive benefits that are mostly intrinsic and derive from one's ability to say they found it first. What’s needed is a way for this work to be compensated commensurate with the value generated for creators and consumers.
With blockchain technology, this is now possible.
4/15/22
Metrics
#submissions
#cosigns received/given
volume of phlote tokens moved
submissions/sale
commissions
reviews/listen
submitter reviews/comments
Value of NFTs sold
OBP - on blockchain percentage
Genesis Mints
Purchased coolinternetshit.xyz
4/5/22
Producer Battle Final - Southpaw Suede vs. Asha
Crypto ABC’s (Odenz)
Phlote x Zora deck (AJW)
4/4/22
Chapter One application in (AJW)
Phlote x VB deck (AJW, Odenz)
4/1/22
White Paper
Tokenomics drafted
To Do
FAQ from Producer Questions
Zora x Phlote Deck
Open Marketplace w/ transparent submissions beneath
Guests: Yuri Rybak
Isla
Gallery
Prism Multisig Wallet
Airdrop original PV earners + Partner token holders on Polygon
3/31/22
HyperEdge Capital
Sandeep and Kenzi Co-GPs
8 months since inception
15 million - founder friendly + services
16 deals so far.
Mostly Play-to-earn w/ some infrastructure
All the above on investment structure (tokens, equity, safe + warrants)
$200k size minimum
3/30/22
White Paper
Jesse
Roham
Brandon
Cuy
Lens Protocol - KristinaFA
FAQ from Producer Questions
Guests: Ishan (Polygon Studios)
3/28/22
Web3 business in two goals: Deliver value to token holders and sell NFTs
CMT Digital
Prop trading
Invest in digital assets traditionally - tokens/coins.
Seed stage venture in est. 2018
Focus on onboarding next generation to digital asset space
2019 Dapper investor - convertible note
$130 mm fund
Standard structure - safe with token warrents, token purchases
$250k - $1.52 million investment size
75% invested in Fund 2
$80 mm Fund 2A raised
High net worth and Family Office investors
Phlote Internet Music Company (PIMCO)
Narrative:
Get paid to curate w/ Phlote!
Curator Communication
Artist Tokenomics Model (Display Menu)
Artist Name
Fan Share (revenues)
Treasury Amount
Token Value
Liquidity on/off
Create Phlote Live Show Case Study Deck for:
3/26/22
How to submit to Phlote Article
Make sure the first 45-60 second listening experience is amazing.
We're in a race to get the best artists before they get signed.
First person to curate them onto the platform has pole position for if that artist
For NFT's sold
Curator gets 7.5%
Phlote gets 7.5%
5% Royalty to first 5 co-signers
Artists gets 80%
Phlote Model
Phlote percentage of sale proceeds goes into Treasury on primary NFT sales.
To back tokens distributed to collectors for purchasing.
Tokens only go to initial buyer or all buyers?
Advance is what VB needs
Write The Blueprint III with Mily
3/25/22
New Token Model for Artists
Establish Marketplace (Artiva)
Sell NFTs
Distribute coins to buyers of NFTs at establish ratio (1 ETH : 1000 Coins)
A predermined % of NFT sale proceeds goes to artist’s treasury to back coins
Treasury proceeds used to deliver benefits to token holders
Self provided liquidity also available.
Show what we are doing for artists publicly to drive submissions.
Be more transparent on submissions + feedback (Twitter).
Not everyone can be a creator, but everyone can curate.
Phlote’s job is to the find the best music on the internet and bring it to Web3.
Submit at phlote.xyz. Get co-signed. Earn tokens.
Emerging artists get their journey told through transparent submission and feedback processes - comments make up our editorial.
Needed
This is the game.
This is how your play.
These are the rules
Once tokenomics loaded, our focus will shift to designing games that use the protocol to identify great artists.
Idea: “Curated Open Sea”
Submissions can be slowed down by raising the submission price.
3/24/22
SXSW Follow up
Doug from Chapter One
Rad to connect to JR MultiCoin
Send Deck to Cooper
Y Combinator App
Monetizing curation is the most lucrative opportunity available in Web3.
For the past two years, we've been building a composable curate-to-earn protocol that:
Decentralizes curation by enabling anyone to make money by curation music on the internet.
Adds transparency to submission process for curated content platforms
Allow curators to build a track record on chain
The cross section of tech x culture will undoubtedly center around music.
Our key insight is that the curator will be the key to unlocking the Web3 opportunity for Music. Decentralized curation allows music to emerge globally.
Global music industry revenues 2020 $60 billion should be far greater than Apple’s market cap $3 trillion. A open, transparent music industry could grow 60x and deliver value to a new group of participants.
3/16/22
Are user owned playlists the future of music discovery?
Find safe with token warrants (template)
Find Multicoin Cap TCR paper
Guest: Shayon (Multicoin Cap)
3/15/22
Profiles added to Phlote.xyz
Co-sign rewards drafted
Phlote Live Vote Winner @carissavision
3/14/22
Phlote.xyz allows anyone to earn money for curating music on the internet.
VB Plan
DIY Deal
Fractionalization of contract on chain - 5k pieces.
Start differentiating. As a collective.
Send Milley Crowdfund Example
3/13/22
Curators always attached to the submission, even for open submissions.
$10k/1 million PV1 tokens
Co-signs are reputation
5 co-signs required to mint on Phlote minting platform
Minting on Eth and Polygon
Curators
Treasury Amount on the Website
How to add liquidity to the token at the end
Token gated liquidity pools
Need a way to provide liquidity for PV to membership
Start getting tokens out
Met Matt Springer
3/11/22
Ken
Focus on tokens + tokenomics
Sports media ent, games, financial services
Tokens - network effects and coordination
Aggregation of resources
Resources that are undervalued, underutilized.
Token should solve a coordination issue
Are you transformation
what resources are gathered, when
Accelerated value creation
Cheaper faster to build
Aligned value distribution
Phlote from Ken’s perspective
discover early
invest
amplify
offchain + onchain tools to do just that
3/10/22
What excites you about Phlote?
Hallway
The ability to establish a visible track record on-chain that’s undeniable
Odenz
The ability to propel fashion, music, art.
Investing - equity
Wants money where your mouth is to invest in your insight
Wants better value for the time it takes to dig for music.
Wants to see others who are curating at a high level.
God Mode - partnerships and strategic marketing
Reason for caring about discovery
Odenz - Artists development helpful
Hallway - Provide level of visibility for younger artists - create better IP for music discovery.
Who's our competition?
Transparent music discovery models
Enablers who help curators to serve artists
Curator Onboarding
Should be personal + direct
“Meet the Devs”
3/9/22
Get tokens out so that we can have a feedback call on Monday.
Be clear about site being used for testing atm. All entries will need to be redone.
The goal is to find and share the best music on the internet.
Phlote (v) definition
Rodolfo Notes
How do you monetize credibility?
MeritVerse.xyz
NFTs get profile
Curate = Edit
Tool so you can undeniably prove that you're connected to culture.
Build your track record with us.
We'll provide the tooling.
You provide the taste.
Activist music investing
Guests: Carlyle, Phabo, Kei, Maxwell, R3ll
3/8/22
Gather Phlote Live Vote Show
Reading
Progressive Decentralization - Jesse Walden
https://jessewalden.com/progressive-decentralization-a-playbook-for-building-crypto-applications/
Decentralized manner — that is, as a protocol owned and operated by a community of users.
What it takes to build a successful product at the outset — product leadership, rapid iteration, a managed go-to-market
But analysis of recent SEC commentary and enforcement actions suggests that true decentralization may enable a startup’s token to a non-security if the team is able to sufficiently eliminate dependency on the efforts of the founding team to create value.
Step 1 - Product Market Fit
Test Hypothesis and Update Assumptions Quickly
Step 2 - Community Participation
Run the product like an open source project:
Invest in good documentation; develop openly; offer bounties, grants or other incentives for third-party development
A pragmatic and familiar business model for crypto services is a fee-per-call, similar to an API micro-service like Twilio or Stripe. Distributing this fee stream to active contributors can align the community around the project’s success.
Step 3 - Decentralization
The Pmarca Guide to Startups
3/7/22
Team Phlote Curation (Rinkeby)
Black Dave
Rell
Carlyle
Dmiles
Irshad
Claude
Odenz
Grams
Ladi
Saba
Sheed
Neoma
Mav
Milly
Gowens
VB Notes w/ Felix
Personal Branding for each member ‘21.
Music
Merch
Heavy Branding
Branding - VB Patches
Funding the projects is the big question?
Organization
VB Drop Calendar
Everyone on projects receive VB tokens
Executive producers included
3/4/22
3/3/22
Co-signs added
Guests: Sebastien Miller
3/2/22
Key commands and tags used to show editorial.
Look @
yield guild
opolis.co - healthcare
Guests: Marchetti, Adam Sydney, Ryan Cutter
3/1/22
Curator Call Magazine
Phlote Live Vote Show on Twitch
2/28/22
Guests: The Code, ZFogg, Odenz
2/27/22
Investor Deck
2/26/22
Google Search
8.5 billion searches made on Google daily
The search results we see first paid advertisements
The best information is buried in the bowels of the internet
Google Wins, Advertisers win
8.5 billion daily searches are underserved
We think there’s a better way
We’re inviting a handful of curators who’s taste we trust
To help us build a portal to “The Curated Internet”
2/25/22
Investor Deck
Music: Mansur Brown
Guest: Nia Gaines
2/24/22
Investor Deck
Guest: Matt Singer,
2/23/22
Phlote token connected to site
What are you making? What is the problem? Who is the customer?
Word of Mouth @ Scale
The Search Engine for Emerging Artists
2/22/22
Sheed lands in DC.
2/21/22
2/20/22
To Do:
Wallet Wednesday
FUTRxLGND
Luke Bar$
Grams
TCR Rollout
Wix - Beta Curator Application Process
Guest List - Wallet Weds
Newsletter Sign Up - Finalize first letter and email list
Trademark
Generative + Data Viz
2/19/22
What are we enabling our users to do when they walk away from Phlote?
What superpowers are we giving them?
Compete on making users awesome.
Culturally Connected
Financing Notes
18 months runway
Calculate Burn rate
Prioritize strategic investors
Brand name investors
Web 3 investors (Variant, Coinfund, etc) or their partners
Pitch on tech
Rollout and vision
Capitalization Options (Discussed)
Traditional equity w/ accredited
Equity could convert to tokens
Similar to equity with warrants
Raise capital through token
Accredited
Money + sweat
Other DAO’s investing in tokens
Investor Deck Outline (Draft)
Agreements - Tokenomics + Sources of value
Build out of the phlote ecosystem - who are the players,
2/18/22
TCR Rollout and Roadmap (DRAFT)
The first 2-3 year rollout of the site and brand in the form of a TCR with a small list of initial curators but a full rollout to a Wiki style platform.
Goals
Discover & Amplify Emerging Artists and Projects
Attract Music lovers and those passionate about culture tech
Optimized curation experience
Users stake tokens to earn rewards for their contributions
Notes
3 User Types - Artist, Curator, Listener
Reputation rewards - tokens = influence = voting power
Custom back-end - Dashboard, Wallet, Public Profile
Access to Everything → home page and data viz is what gets people curious and makes them want to buy NFT/tokens and add to the data viz.
Weekly charts and playlists are available with no web 3 connect
Value is added from adding an artist + if information is added to that specific artist
Artists can get bonuses for adding the info themselves and get final veto on information displayed.
Artist can be added and value can be accrued without them being on the platform
Invite only to start
Website Pre-Build
User Flow & Journeys
2/17/22
Guests; Saeed Bolden, Singh Cap Partners
2/16/22
Operating Agreement signed
Social media branding updated
Guests: Odenz, Yana Sosnovskaya
2/15/22
TCR Rollout
Email activation + podcast/newsletter
Released First Episode of “Curator Call”
Polygon Intro
Guests: Stefanie Thomas, Sean Wilkes
2/14/22
Guests: Harrison, Glue, Heno, Carter Brown, Odenz
2/13/22
Rest Day
2/12/22
Phlote Search Tokenomics
Curation
Curators buy NFT's and receive PV tokens to participate --> Establishes Eth/PV ratio
Curators mint curation NFTs --> Higher ETH/PV
Curators only gain "exposure" to treasury from having submissions staked (co-signed) by other curators.
Unstaked tokens are burned at the end of the period.
Artists
Artists pay to sbmit songs --> Higher ETH/PV
Rankings
Curators ranked by tokens staked (points) and by number of co-signs received
Payouts happen automatically at the end of each epoch.
Micro Algorithmic Curation Hedge Funds
Track Record established and tracked.
We curate the Highest Returns.
Consider establishing a 1 week lag on curated versus externally shared content
To start, keep search open and updated it in real time.
Create an index of such quality that artists are compelled to submit.
Maintain Free Search so that the information is always free.
Having a permissionless minting platform underpin our submission process like Mint Split will allow Phlote to personally direct artists to our minting platform to support Phlote tokens and create custom smart contracts that have the following provisions banked in:
2/11/22
Phlote Search
I do like the idea of curators receiving artist NFTs as a form of compensation for artists they onboard into Web3.
We also like the idea of using the meta and transaction data from the submission mints to create generative art. Each mint could generate a unique NFT based on variables such as date, time of day, transaction hash, third letter of the artist's name, marketplace, etc. Interesting to think about rarity becoming something that develops over time from curator habits.
Generative Artist Outreach
Chris Martz
Lia Coleman
Maxwell Step
VB Business/FundRaise Plan
Foundation invite activated (from Glassface)
WG’0x Launched
Ken Nguyen Follow Up
Luke Bar$
Analytics received
Top 50 customers
Kulture Hub Story on Luke Bar$ Genesis and essay (Why I’m into NFTs - Reward early supporters with music as digital assets, bring fans on my journey)
Announce next drop and send instructions to download Metamask.
Mareko - Glass
Documents - Letter, TCR Dock + Rollout
2/10/22
Phlote Search
MVP design finalized
FUTR x LGND Next Steps
Run of Show Document
Wallet Onboarding
Gather Tour
FUTRxLGND Marketplace
Guests: Felice Archbold, Ben Meyer, Mareko James, Leanna Yip, FUTRxLGND
2/9/22
Guests: Melanie Mclain, Odenz, Florian Adolph
2/8/22
NYC NFT Event Bronxlyn 2
Winners
2/7/22
Guests: Von Bryant
2/6/22
Dust ID for Curator Cards
Guests: FUTRxLGND
2/5/22
House Party 1 w/ Impermanent ID
Guests: Luke $Bars
2/4/22
Phlote Search
D’Angelo produced by Questlove is the project we wall want to see.
Empowerment, Culture, Decentalization
The open sourcing of music may follow the Github model (Redito)
Guests: John Gotty, Gab Micheletti, John Slade, Mark Redito
2/3/22
Phlote Index
Design for Speculation
Reinforcing action
More rewards
Curation mode activated by -
Token threshold
Grants from Treasury to select artists/collaborators
Quality Threshold
Staking/buying tokens of other curators picks
Locked version for active curators -
Guests: 5150, Glue, Ken, Rodolfo, Carlyle Smith
2/2/22
Phlote Live Vote Show
Tuesdays at 7 pm
Winner receives mint on Catalog*
One submission per DAO
Phlote will purchase NFT for a predetermined amount.
Purchased NFTs held in Phlote Treasury
Phlote Token Holders owners shares of Phlote Treasury
More Phlote Tokens = More Shares of Phlote Treasury
For the past three months, we’ve been testing community voting processes to find good music. We realized early on that our community has great taste. The first artist we identified, Billy Racxx, is now prolific across Web3. Jansport J is now a 2x Grammy nominated artist. Rocky Snyda and JayProb have been unleashed to take over NYC. We believe in the power of our curation so much,that we’ve started to buy NFTs of the artists our community has introduced us to.
Recently, we brought live voting for songs to Twitter spaces. The results have been just as impressive as before, with the added benefits of live programming. We invite you to come join us every Tuesday at 7 pm. Each week’s winner gets minted on Catalog. We pay the gas fee and buy the NFT. We now plan to scale our efforts by opening the opportunity for anyone to participate as we curate and purchase NFT of artists emerging in Web3.
2/1/22
Live Vote Show Winner - Twerl
L1 vs L2 Recording -→ Here
FUTRxLGND Live Vote Show January 8th OS NYC
Calls: Sheed, Merna Maker (Seed Club), Russ Ballard (40 Acres DAO)
1/31/22
Scheduling Season 1 of a Podcast Series we’re calling “Curator Call”
8 - 12 week season
February 15 Release
Calls: Bob Fisk (Seed Club)
1/30/22
Calls: Rome Fortune
1/29/22
Phlote TCR
Design Curator Cards - 5150/KB
Co-signs are comments/stamps.
Stamps rev goes to original curator.
Mint fees goes to Phlote DAO to support token.
Phlote OS Apps
Read, Watch, Listen (Blog/Syllabus, Office, Secret)
Three roles - artist, curator, collector
Add role select to the website that highlights different apps - unlocked by specific tokens
Edit and send videos to ArifHallway Genesis Mints
Finish Newsletter
Add Roadmap
Topic Fully Transparent Business Model + Community
Letters - Curator Club, Broad Email List
Curator Club - Partners + SC/Mirror Support + At Large
Phlote Partner Call added to Google Calendar
Explore minting a snapshot the business once weekly.
Cohorts, stats, etc.
Link with Lia C. on data visualization
Weekly Cohorts (Indexed as ETF’s)
Reach out to top 55 artists to mint on mint split.
Phlote pays gas
1/28/22
Phlote OS
Close out block color
Edit and send videos to Arif
Wallpaper rendering
Airtable link
“Artist name” + flashlight in search bar
Circle Blinker
Dante - Let’s start to test contracts
Look for Jitsi to mint integration
Is Private Vickrey Auction possible on Mirror
Saba - Marketplace designs for Mint Split
Artist Index Page
Phote TCR
How do we track and show wallet addresses captured? (guest list)
Palavi - Coinfund
Manpreet Singh - Investment Deck
Synead NFT - Send to Rome and Ricky
Rodolfo x Tom - Adobe
Grams Album Release on 2/11/22
Create “Table of Contents” to support release.
Creative remnants, drafts, journal entries, notes, etc. to show show process and intention behind the project in a transparent way.
Calls: R + J Seawell, $Grams
1/27/22
Phlote TCR
Use Dante contract to mint curator tokens. (1+1)
Tokenomics rewards
Curate artists into Phlote, curators recieve free NFTs as incentive.
Earned tokens can be redeemed for newly minted NFTs.
Marketplace is used to let community sell the tokens they’ve earned.
Ask Ken + Glue to review
Decide overall allocation (founders, advisors, partners, curator community)
$GM cover art secured.
From Alina - Benefits Specialist
Scott Cantin - insurance broker. He will be happy to discuss options with you. Here’s his contact information: 305-904-8989, National Marketing Group Services- scott@mynmgs.com. Let me know how it goes!
VB Notes w/ Sheed
Luke Sim Sima, Jiles - Juice, Felix - That's Just How I Feel.
Developer coming to the show.
1/26/22
Water & Music Edit
TCR Tokenomics Draft
Framework Ventures
Phlote TCR Search
1/25/22
Started Phlote TCR Documentation
Website Updates - Search added
Researching Harberger Tax
Saint Lyor Notes
Seeing Saint Lyor open for Bryce Vine had me wondering how we might enable him to convert a higher percentage of the audience to new fans. Initiation an onstage “POAP” process? For ex, fans could text their wallet addresses to a cell phone # (powered by Zapier) to get a POAP for his performance at the show. The goal of the “POAP” would be to send a link or piece of media that would get user to fall down the 🐇 🕳
Blue House Walkthrough 2/3
Calls: 5150, Rodolfo, R3ll
1/24/22
Each Curator Token distributed as Editions
“First 30” Curators + 30 Partners (1 + 1)
Find Artist for token design
Box + Handwritten Note
Seasonal Upgrades
Submissions are now taken on Twitter.
Newsletter - Something to watch. Something to read. Something to listen to. Something to learn. This week’s winner (Something to play). Upcoming schedule. Roadmap
Working Together 🤝
Community Call Share Links
1/23/22
Phlote TCR (Ideas)
Bonded search
Search Bar turns into input command line for Visualizer Mode.
Live DJ Secret Radio
1/1 IRL Jelly Jeezus (digital or physical)
Felix NFT drop February
Title: “That’s Just How I Feel”
Suggest .222 starting bid price
Lock in with Emory, Creative Director on VB Sunday Dinner. Send him recording of our VB ideas.
Invite Sheed to Atlanta
1/22/22
2.22.22
Luke Bar$ - Good Evil - House of Blues Boston
Scheduling Next Week (intros)
$Grams genesis drop secured.
$Grams next steps:
Partybid something
Commission a piece from Impermenant iD.
Pick a date for the Philly live event.
Pick a release date for $GM w/ Yuri.
1/21/22
Phlote Hierarchy of Needs
Ultimate relaxation & lifestyle
Progress (growth via meaningful work + collaboration)
Connection
Security (COLA + Healthcare)
Calls: $Grams, VB, John Slade
1/20/22
Phlote TCR conceived
Search + Share
Calls: Water & Music, Synead, Ben $Clams
1/19/22
Calls: Seed Club Podcast, Jack Spallone
1/18/22
Phlote OS (Idea) - Whip Test
Secret Radio Needs
Jersey Club Playlist
Keyboard Kid Seattle Playlist
Launched Phlote Music Day
Upcoming Drops
JayProb drop 1/21 (Glass)
VB - Luke Bars Drop 1/21 (Catalog)
Bronxlyn #2 NYC Feb 8th/15th (Glass)
Live Vote Show #5 Winner R3LL
Baby Tron Hot Mitten Award - Dad Bodi
Calls: FUTRxLGND, 5150, Chris M., VB
1/17/22
Guest List launched
Community Call
Send Dante Playlist (done)
Calls: Glueeater
1/16/22
Phlote OS Notes
Community Curation displayed as media channels
Organized by Read (Magazine), Picture Book, Watch (TV), Listen (Secret Radio), Play (Video Game)
Coffee Table
Previous, Next, Like shortcuts (J, K, S)
Visual Feed > Data Feed
Bite Size is the right Size
VB Structure (Proposal)
Sheed CEO
Phlote XO
Phlote funds $30k in VB Treasury (Gnosis), Phlote added as signatory.
Web3 Partnership
ACC TOUR (?)
Document Recording Tour
VB Does Nature
1/15/22
Phlote OS Notes
Reward sharing. Give members a way to “tip” w/ “non-fungible stamps”.
NFT subscription funds treasury. Treasury funds likes.
Members earn for sharing content that leads to likes (and sales conversions).
Each member also builds their own curatorial archive.
Web2 site only displays curated content.
How it works:
Must purchase NFT or be Phlote token owner to play.
The total buy in goes into a treasury that is governed by the network.
Network members are ranked by numbers of shares they make and likes they receive.
Treasury is directed real time (Superfluid) to members for activity.
Non-fungible likes effectively become micro-tips (“Thank you”) for sharing.
Size of interest driven by size of the treasury.
NFT pricing likely to be driven by optimistic yield assumptions.
Investing the treasury to have upside (like a money bomb) gives it added excitement.
Treasury can act to lever capital raise in this manner, if there is transparency.
Higher multiples likely for on-chain rev.
1/14/22
Philosophy: 1. Long money over short money. 2. Show don't tell.
Office Recording Hours every day 9 am to 4 pm @ https://meet.jit.si/Ghostflow1212
Process:
Hyper focus on the most important next step.
Top 3 Priorities RN:
Phlote OS
Phlote Venture Fund
Homies - Atlanta based Community HQ of Team Phlote.
All events token gated and/or be used to bridge a new generation to Web3 by curating up and coming artists (Homies) into Web3 through live activation experiences exclusive to the membership.
Rome Fortune (CO) x Team Phlote (XO).
Rome Fortune becomes Phlote Founding Partner.
Reference: Children of the Light
Listen: Asymetric Podcast 🤯 ;
1/13/22
Status Community x shared exclusivity
Audience Reactive Tokens
Connect McClenney x Glass x ZFogg
Links
Calls: Justin K, Claude, McClenney, Greg
1/12/22
Phlote OS Notes -
Add feedback form + Instructions (how to use) + Reaction counts
Content Drip Strategy (🔦)
Experience design / Tokenomics - Design interfaces where people have an exchange of value and are monitoring their value in real time, driven by tokenomics (Johah BCA)
Discord - Start weekly cohorts + location based channels
Calls: Jonah
1/11/22
Today we curated our first live event as a DAO. Rocky Snyda and JayProb (aka FUTRxLGND) we're curated into Phlote by Claude Easy. Approx 6 weeks later, we're introducing them to Web3 with a genesis mint on Glass, the first to use Prism, a bonding curve feature for buying/selling NFTs (guaranteed liquidity) that may become commonplace across Web3.
If NFTs unlock digital ownership, should we all be building valuable digital properties/assets?
How can we allow owners to take digital assets (like music) into physical spaces.
1/10/22
Engagement model needs to be thorough
Idea: 1st comment NFT
Calls: Community Call, Andy Hines, Billy Racxx, Uptown Toney
1/9/22
Token Business Model (in summary).
NFT sold for membership.
Sales support treasury growth. Polygon ERC-20's used to compensate.
Owners have exposure to [60%] treasury.
Eth ERC-20's used for governance.
NFT resales generate royalty for the treasury.
Objective is to create exciting membership experiences for NFT holders.
Expectation of future benefits reflected in NFT floor price.
Calls: Ant Marshall, Rome Fortune
1/8/22
Disruptive, Original, Dope projects
Create opportunists for 1v1 engagement - Jelly Jeezus
The new business model is raising money from the community and building for them. Product, utility, built for the community. Token exchange for strategic investors that are additive to the network. Phlote is multi-sig signer Phased investing
Calls: Rome Fortune
1/7/22
Thoughts on Nas x Royal NFT
This is a “money grab” in disguise. Royalties are not likely to generate enough income for these NFTs to be considered a attractive investment from a yield perspective. Buyers are likely to be very disappointed with the low level of royalty generated relative to the price of these tokens. EVERYONE involved in this transaction is likely aware of this except for buyers. 👎🏾👎🏾
How do we allow curators to "stamp" Web3 content?
On chain voting is one of many use cases enabled by Layer 2 scaling solutions.
Peer to peer sharing network with incentive layer for conversions. (music archive)
Calls: Beatstars, Lloud App
1/6/22
Curators are the artists.
Multiple playlists + content
Playlist teams + competitions
DAO playlists?
Not Financial Advice - Column about undervalued projects.
Use all forms of media - column, airletter, podcast section, IG
What is the larger context around our media? Is there a job to be done beyond education + curation?
Calls: Arif, Glass, FUTRxLGND, Ria
1/5/22
The most exciting music company on the internet. Decentralized curation @ scale.
Build cultural meeting places on valuable digital real estate (Jelly Jesus).
Obstacles: 1. Organization 2. Noise
Metrics (# of) 1. Transactions and 2. Wallet Addresses
Stats over narrative.
Calls: VB, Avin A.
1/4/22
Podcast recording starting 1/13 with Greg @ Beat Stars.
Vision: "Cartoon Network for music discovery." 🤫🤫
Calls: Slim Jeff, FUTRxLGND, Glass
1/3/22
Open Submissions --> Secret Radio --> Live Vote Show
How do we integrate the live show into the site? What is the goal of the live show?
Ideas: Discord Music Festival, Selling Experiences as Token Gated Discord Servers.
Calls: Young Crews, Lloud App
Phlote was founded in June 2020. Very early, it was obvious to us that artists x crypto was a good idea, enabling independent artists to get paid and retain creative control without requiring them to give away their rights. We immediately saw the opportunity to support up & coming artists in new ways. Two years of research and experimentation have taught us a thing or two. We now know where we fit and see an opportunity to tell our story. Thank you for reading.
We DESERVE Open Source Music
Copyright law has constrained the music industry. Continuing to focus on rights management and their oversight is a costly vestige of outdated thinking that doesn’t align with the open and collaborative nature of the internet. It’s time to let go of the old model and build a new one.
Music is begging to be open sourced. Removing the legal hurdles to sampling, remix, reuse of work will unleash creativity by removing the stigma against “borrowing”. The gaming industry gets it and has used a more open source ethos to transform consumers to participants to the benefit of the industry. As we enter the phase of the internet where creators are at the center, why not encourage more creative participation around music as well.
To do that, we’ll have to get past the idea that music is untouchable. A cultural reset is required. Capitalizing on the opportunity will take admitting that no creative idea is 100% original, but exists along a continuum that builds on a myriad of references, influences, and experiences of the creator.
The music industry may never be willing to accept this or cede control over the protections that power their business. Could this be where Web3 steps up?
If we’re here to use blockchain to build new infrastructure to facilitate massive global collaboration, music feels like the perfect use case.
FUCK COPYRIGHTS
It would be cool to see open source become hallmark the next phase of internet culture. Blockchain technology allows a rich web of content to create experiences that can be captured around an original work. Imagine a world where all remixes, comments, fan art, and user-generated content are linked to show the true cultural value of a song. This is the open, inclusive, bottoms up web that we want to see.
The crowd matters and can now contribute to the art more publicly.
Our aim is to increase the pace of innovation and use music to showcase what’s possible by creating a user generated ecosystem for music to forge a new culture of openness and sharing. We support anyone building towards the same future and invite partners on the same mission to join us.
#001 Genesis Tokens for our founding partners.
https://zora.co/collections/zora/4341
5/12/22
Generative art marketplace
Curated drop marketplace
Mixtape marketplace - record store feel w/editorial
Distributed Bandcamp w/ bespoke artists marketplaces
5/11/22
Guests: Michael Norman, Dee Goens
5/2/22
Everything is moving towards Open Source.
Open Source Work, Open Source Music, everything will be open to be reused, remixed…I believe. DAOs are open source projects with a token. The largest companies being built in Web3 rn will have characteristics that are gleaned from decades of open source development.
We’ve been headed this direction, but now have a framework to follow. The open source movement has been around for 40 years. Lots of examples on how to build product with community.
https://future.a16z.com/open-source-community-commercialization/
Other insights: Interest circle are about to dominate social circles. Social media for interests.
4/29/22
Phlote is a community-owned and operated music discovery platform. The value of Phlote is the sum total of our community contributions. Our ability to curate talented artists into Web3 is reflected in the value of our unique social token, $PV1, which gives every member of Team Phlote an economic stake in its growth.
To facilitate the growth of our community, we've built a music TCR as a merit based community onboarding tool. created an open submission process that allows any music fan with an internet connection and a crypto wallet to earn $PV1 tokens for curating music on Phlote.xyz.
We're opening the door for people with a keen eye for talent to distinguish themselves as leading curatorial voices in Web3.
How do people get these tokens?
Each day, our community members scan the music submissions on Phlote.xyz and co-sign the songs they like. Curators who receive co-signs, earn $PV1 tokens and earn the right to have a profile on Phlote.xyz to start building their track record.
This effort ensures Team Phlote controls how the community grows and helps guarantee that our path towards a truly community-owned platform - where curators are the owners and operators of the network - is in line with the open, transparent, and permission-less ethos of blockchain technology.
How does it work?
$PV1 isn’t available for purchase and can only be earned through submission at Phlote.xyz.
$PV1 will be distributed to anyone who submits music at Phlote.xyz and receives co-signs from current members of the community.
Curators earn 15 $PV1 for each co-sign received.
Curators earn higher status within the community as they earn more $PV1 tokens. 1 co-sign earns the right to have a unique profile on Phlote. Curators who earn 20 co-signs (300 $PV1) earn the right to become co-signers.
The game will last until the total supply of 1,000,000 $PV1 tokens has been fully distributed to members of the community.
The Goal?
To surface up-and-coming voices at the cross section of music and technology.
To introduce the world's most talented, independent artists to the blockchain.
To build Team Phlote into an elite community of artists and curators who will create the world's leading music discovery platform.
4/27/22
Our #1 Priority: A custom auction house that sells NFT editions at Vickrey Auction. All NFT editions are sold in rounds with preference given to DAO contributors. Phlote to test auction mechanics with NFT sale that decentralizes marketplace on Day 1.
4/25/22
The full potential for Web3 are products that are 100% built, operated, and owned by the community around them. Platforms that are open for anyone to join, have a clear mission, and a value orientation. These platforms will be structured as user owned companies or DAOs.
In the music industry, many artists must fight to be heard. Music discovery is not designed to showcase the many talented vocalists, musicians, producers, songwriters who exist in the world, but should.
We propose a system that centers artists, curators, and collectors as the backbone of the music industry. One that incentivizes the discovery of new music, makes it easily sharable, and help artists to identify their core fans. This alternative path that allows great music to be heard and doesn’t require artists to sign away their creative rights or ownership to labels.
The opportunity allows a new set of internet users to participate. Now anyone with an internet connection and a crypto wallet can earn tokens for phloting great music to Web3.
4/20/22
Some believe that music discovery is alive and well in the hands of streaming platforms like Spotify. We disagree.
Today music discovery is not happening for independent artists on streaming platforms. Sixty thousand songs are uploaded daily. Only major label supported artists get seen. The system is broken.
Algorithms are an inferior way to spur word of mouth spread for indie artists. Human recommendations reign supreme in music discovery.
The True Fans looking to find new music are coming to Web3 for the ability to discover new artists and buy in early via NFTs. Adding crypto may prove difficult for incumbent music platforms to implement.
Users will begin to migrate to platforms that they help build, use, and co-own as a community. Spotify is not likely to revolutionize a business model that has been profitable for the executive team and shareholders.
Phlote is designed to solve these issues for artists, curators, and True Fans.
4/19/22
Few people are just browsing the internet. Most are actively searching for things. Every day, Google processes 5.6 billion searches for 5 billion global internet users. The search results we see first are those that are ad supported, relegating the best information “below the fold”. In this scenario, Google and its advertisers win, while users are underserved by search 5.6 billion times per day. Sadly, we’ve grown accustomed to this just being the way it is.
The number of daily internet searches shows that the internet is an active space for discovery. We’re all looking to discover new ideas, new technology, new art, new music. So why would we tolerate an internet that makes it more difficult to find the best ideas and best information? We shouldn’t.
One reason why online communities became popular is because they allowed people to meet others like themselves and learn from one another. From blogs to chat rooms to threads, communities have always been where curated conversations have taken place, serving as the best source of information.
Outside of online forums, internet curation is present, but not widely recognized for the value it brings to our online experience. Internet tastemakers are the source of cool internet shit and important instigators of ideas spreading by word of mouth. Depending on how close you are to the source determines how early you are to emerging internet culture, and culture in general. That said, the value generated by curators is not matched by the compensation they receive for their time. Using music as the example, a large community of internet curators spend hours digging for new music only to receive benefits that are mostly intrinsic and derive from one's ability to say they found it first. What’s needed is a way for this work to be compensated commensurate with the value generated for creators and consumers.
With blockchain technology, this is now possible.
4/15/22
Metrics
#submissions
#cosigns received/given
volume of phlote tokens moved
submissions/sale
commissions
reviews/listen
submitter reviews/comments
Value of NFTs sold
OBP - on blockchain percentage
Genesis Mints
Purchased coolinternetshit.xyz
4/5/22
Producer Battle Final - Southpaw Suede vs. Asha
Crypto ABC’s (Odenz)
Phlote x Zora deck (AJW)
4/4/22
Chapter One application in (AJW)
Phlote x VB deck (AJW, Odenz)
4/1/22
White Paper
Tokenomics drafted
To Do
FAQ from Producer Questions
Zora x Phlote Deck
Open Marketplace w/ transparent submissions beneath
Guests: Yuri Rybak
Isla
Gallery
Prism Multisig Wallet
Airdrop original PV earners + Partner token holders on Polygon
3/31/22
HyperEdge Capital
Sandeep and Kenzi Co-GPs
8 months since inception
15 million - founder friendly + services
16 deals so far.
Mostly Play-to-earn w/ some infrastructure
All the above on investment structure (tokens, equity, safe + warrants)
$200k size minimum
3/30/22
White Paper
Jesse
Roham
Brandon
Cuy
Lens Protocol - KristinaFA
FAQ from Producer Questions
Guests: Ishan (Polygon Studios)
3/28/22
Web3 business in two goals: Deliver value to token holders and sell NFTs
CMT Digital
Prop trading
Invest in digital assets traditionally - tokens/coins.
Seed stage venture in est. 2018
Focus on onboarding next generation to digital asset space
2019 Dapper investor - convertible note
$130 mm fund
Standard structure - safe with token warrents, token purchases
$250k - $1.52 million investment size
75% invested in Fund 2
$80 mm Fund 2A raised
High net worth and Family Office investors
Phlote Internet Music Company (PIMCO)
Narrative:
Get paid to curate w/ Phlote!
Curator Communication
Artist Tokenomics Model (Display Menu)
Artist Name
Fan Share (revenues)
Treasury Amount
Token Value
Liquidity on/off
Create Phlote Live Show Case Study Deck for:
3/26/22
How to submit to Phlote Article
Make sure the first 45-60 second listening experience is amazing.
We're in a race to get the best artists before they get signed.
First person to curate them onto the platform has pole position for if that artist
For NFT's sold
Curator gets 7.5%
Phlote gets 7.5%
5% Royalty to first 5 co-signers
Artists gets 80%
Phlote Model
Phlote percentage of sale proceeds goes into Treasury on primary NFT sales.
To back tokens distributed to collectors for purchasing.
Tokens only go to initial buyer or all buyers?
Advance is what VB needs
Write The Blueprint III with Mily
3/25/22
New Token Model for Artists
Establish Marketplace (Artiva)
Sell NFTs
Distribute coins to buyers of NFTs at establish ratio (1 ETH : 1000 Coins)
A predermined % of NFT sale proceeds goes to artist’s treasury to back coins
Treasury proceeds used to deliver benefits to token holders
Self provided liquidity also available.
Show what we are doing for artists publicly to drive submissions.
Be more transparent on submissions + feedback (Twitter).
Not everyone can be a creator, but everyone can curate.
Phlote’s job is to the find the best music on the internet and bring it to Web3.
Submit at phlote.xyz. Get co-signed. Earn tokens.
Emerging artists get their journey told through transparent submission and feedback processes - comments make up our editorial.
Needed
This is the game.
This is how your play.
These are the rules
Once tokenomics loaded, our focus will shift to designing games that use the protocol to identify great artists.
Idea: “Curated Open Sea”
Submissions can be slowed down by raising the submission price.
3/24/22
SXSW Follow up
Doug from Chapter One
Rad to connect to JR MultiCoin
Send Deck to Cooper
Y Combinator App
Monetizing curation is the most lucrative opportunity available in Web3.
For the past two years, we've been building a composable curate-to-earn protocol that:
Decentralizes curation by enabling anyone to make money by curation music on the internet.
Adds transparency to submission process for curated content platforms
Allow curators to build a track record on chain
The cross section of tech x culture will undoubtedly center around music.
Our key insight is that the curator will be the key to unlocking the Web3 opportunity for Music. Decentralized curation allows music to emerge globally.
Global music industry revenues 2020 $60 billion should be far greater than Apple’s market cap $3 trillion. A open, transparent music industry could grow 60x and deliver value to a new group of participants.
3/16/22
Are user owned playlists the future of music discovery?
Find safe with token warrants (template)
Find Multicoin Cap TCR paper
Guest: Shayon (Multicoin Cap)
3/15/22
Profiles added to Phlote.xyz
Co-sign rewards drafted
Phlote Live Vote Winner @carissavision
3/14/22
Phlote.xyz allows anyone to earn money for curating music on the internet.
VB Plan
DIY Deal
Fractionalization of contract on chain - 5k pieces.
Start differentiating. As a collective.
Send Milley Crowdfund Example
3/13/22
Curators always attached to the submission, even for open submissions.
$10k/1 million PV1 tokens
Co-signs are reputation
5 co-signs required to mint on Phlote minting platform
Minting on Eth and Polygon
Curators
Treasury Amount on the Website
How to add liquidity to the token at the end
Token gated liquidity pools
Need a way to provide liquidity for PV to membership
Start getting tokens out
Met Matt Springer
3/11/22
Ken
Focus on tokens + tokenomics
Sports media ent, games, financial services
Tokens - network effects and coordination
Aggregation of resources
Resources that are undervalued, underutilized.
Token should solve a coordination issue
Are you transformation
what resources are gathered, when
Accelerated value creation
Cheaper faster to build
Aligned value distribution
Phlote from Ken’s perspective
discover early
invest
amplify
offchain + onchain tools to do just that
3/10/22
What excites you about Phlote?
Hallway
The ability to establish a visible track record on-chain that’s undeniable
Odenz
The ability to propel fashion, music, art.
Investing - equity
Wants money where your mouth is to invest in your insight
Wants better value for the time it takes to dig for music.
Wants to see others who are curating at a high level.
God Mode - partnerships and strategic marketing
Reason for caring about discovery
Odenz - Artists development helpful
Hallway - Provide level of visibility for younger artists - create better IP for music discovery.
Who's our competition?
Transparent music discovery models
Enablers who help curators to serve artists
Curator Onboarding
Should be personal + direct
“Meet the Devs”
3/9/22
Get tokens out so that we can have a feedback call on Monday.
Be clear about site being used for testing atm. All entries will need to be redone.
The goal is to find and share the best music on the internet.
Phlote (v) definition
Rodolfo Notes
How do you monetize credibility?
MeritVerse.xyz
NFTs get profile
Curate = Edit
Tool so you can undeniably prove that you're connected to culture.
Build your track record with us.
We'll provide the tooling.
You provide the taste.
Activist music investing
Guests: Carlyle, Phabo, Kei, Maxwell, R3ll
3/8/22
Gather Phlote Live Vote Show
Reading
Progressive Decentralization - Jesse Walden
https://jessewalden.com/progressive-decentralization-a-playbook-for-building-crypto-applications/
Decentralized manner — that is, as a protocol owned and operated by a community of users.
What it takes to build a successful product at the outset — product leadership, rapid iteration, a managed go-to-market
But analysis of recent SEC commentary and enforcement actions suggests that true decentralization may enable a startup’s token to a non-security if the team is able to sufficiently eliminate dependency on the efforts of the founding team to create value.
Step 1 - Product Market Fit
Test Hypothesis and Update Assumptions Quickly
Step 2 - Community Participation
Run the product like an open source project:
Invest in good documentation; develop openly; offer bounties, grants or other incentives for third-party development
A pragmatic and familiar business model for crypto services is a fee-per-call, similar to an API micro-service like Twilio or Stripe. Distributing this fee stream to active contributors can align the community around the project’s success.
Step 3 - Decentralization
The Pmarca Guide to Startups
3/7/22
Team Phlote Curation (Rinkeby)
Black Dave
Rell
Carlyle
Dmiles
Irshad
Claude
Odenz
Grams
Ladi
Saba
Sheed
Neoma
Mav
Milly
Gowens
VB Notes w/ Felix
Personal Branding for each member ‘21.
Music
Merch
Heavy Branding
Branding - VB Patches
Funding the projects is the big question?
Organization
VB Drop Calendar
Everyone on projects receive VB tokens
Executive producers included
3/4/22
3/3/22
Co-signs added
Guests: Sebastien Miller
3/2/22
Key commands and tags used to show editorial.
Look @
yield guild
opolis.co - healthcare
Guests: Marchetti, Adam Sydney, Ryan Cutter
3/1/22
Curator Call Magazine
Phlote Live Vote Show on Twitch
2/28/22
Guests: The Code, ZFogg, Odenz
2/27/22
Investor Deck
2/26/22
Google Search
8.5 billion searches made on Google daily
The search results we see first paid advertisements
The best information is buried in the bowels of the internet
Google Wins, Advertisers win
8.5 billion daily searches are underserved
We think there’s a better way
We’re inviting a handful of curators who’s taste we trust
To help us build a portal to “The Curated Internet”
2/25/22
Investor Deck
Music: Mansur Brown
Guest: Nia Gaines
2/24/22
Investor Deck
Guest: Matt Singer,
2/23/22
Phlote token connected to site
What are you making? What is the problem? Who is the customer?
Word of Mouth @ Scale
The Search Engine for Emerging Artists
2/22/22
Sheed lands in DC.
2/21/22
2/20/22
To Do:
Wallet Wednesday
FUTRxLGND
Luke Bar$
Grams
TCR Rollout
Wix - Beta Curator Application Process
Guest List - Wallet Weds
Newsletter Sign Up - Finalize first letter and email list
Trademark
Generative + Data Viz
2/19/22
What are we enabling our users to do when they walk away from Phlote?
What superpowers are we giving them?
Compete on making users awesome.
Culturally Connected
Financing Notes
18 months runway
Calculate Burn rate
Prioritize strategic investors
Brand name investors
Web 3 investors (Variant, Coinfund, etc) or their partners
Pitch on tech
Rollout and vision
Capitalization Options (Discussed)
Traditional equity w/ accredited
Equity could convert to tokens
Similar to equity with warrants
Raise capital through token
Accredited
Money + sweat
Other DAO’s investing in tokens
Investor Deck Outline (Draft)
Agreements - Tokenomics + Sources of value
Build out of the phlote ecosystem - who are the players,
2/18/22
TCR Rollout and Roadmap (DRAFT)
The first 2-3 year rollout of the site and brand in the form of a TCR with a small list of initial curators but a full rollout to a Wiki style platform.
Goals
Discover & Amplify Emerging Artists and Projects
Attract Music lovers and those passionate about culture tech
Optimized curation experience
Users stake tokens to earn rewards for their contributions
Notes
3 User Types - Artist, Curator, Listener
Reputation rewards - tokens = influence = voting power
Custom back-end - Dashboard, Wallet, Public Profile
Access to Everything → home page and data viz is what gets people curious and makes them want to buy NFT/tokens and add to the data viz.
Weekly charts and playlists are available with no web 3 connect
Value is added from adding an artist + if information is added to that specific artist
Artists can get bonuses for adding the info themselves and get final veto on information displayed.
Artist can be added and value can be accrued without them being on the platform
Invite only to start
Website Pre-Build
User Flow & Journeys
2/17/22
Guests; Saeed Bolden, Singh Cap Partners
2/16/22
Operating Agreement signed
Social media branding updated
Guests: Odenz, Yana Sosnovskaya
2/15/22
TCR Rollout
Email activation + podcast/newsletter
Released First Episode of “Curator Call”
Polygon Intro
Guests: Stefanie Thomas, Sean Wilkes
2/14/22
Guests: Harrison, Glue, Heno, Carter Brown, Odenz
2/13/22
Rest Day
2/12/22
Phlote Search Tokenomics
Curation
Curators buy NFT's and receive PV tokens to participate --> Establishes Eth/PV ratio
Curators mint curation NFTs --> Higher ETH/PV
Curators only gain "exposure" to treasury from having submissions staked (co-signed) by other curators.
Unstaked tokens are burned at the end of the period.
Artists
Artists pay to sbmit songs --> Higher ETH/PV
Rankings
Curators ranked by tokens staked (points) and by number of co-signs received
Payouts happen automatically at the end of each epoch.
Micro Algorithmic Curation Hedge Funds
Track Record established and tracked.
We curate the Highest Returns.
Consider establishing a 1 week lag on curated versus externally shared content
To start, keep search open and updated it in real time.
Create an index of such quality that artists are compelled to submit.
Maintain Free Search so that the information is always free.
Having a permissionless minting platform underpin our submission process like Mint Split will allow Phlote to personally direct artists to our minting platform to support Phlote tokens and create custom smart contracts that have the following provisions banked in:
2/11/22
Phlote Search
I do like the idea of curators receiving artist NFTs as a form of compensation for artists they onboard into Web3.
We also like the idea of using the meta and transaction data from the submission mints to create generative art. Each mint could generate a unique NFT based on variables such as date, time of day, transaction hash, third letter of the artist's name, marketplace, etc. Interesting to think about rarity becoming something that develops over time from curator habits.
Generative Artist Outreach
Chris Martz
Lia Coleman
Maxwell Step
VB Business/FundRaise Plan
Foundation invite activated (from Glassface)
WG’0x Launched
Ken Nguyen Follow Up
Luke Bar$
Analytics received
Top 50 customers
Kulture Hub Story on Luke Bar$ Genesis and essay (Why I’m into NFTs - Reward early supporters with music as digital assets, bring fans on my journey)
Announce next drop and send instructions to download Metamask.
Mareko - Glass
Documents - Letter, TCR Dock + Rollout
2/10/22
Phlote Search
MVP design finalized
FUTR x LGND Next Steps
Run of Show Document
Wallet Onboarding
Gather Tour
FUTRxLGND Marketplace
Guests: Felice Archbold, Ben Meyer, Mareko James, Leanna Yip, FUTRxLGND
2/9/22
Guests: Melanie Mclain, Odenz, Florian Adolph
2/8/22
NYC NFT Event Bronxlyn 2
Winners
2/7/22
Guests: Von Bryant
2/6/22
Dust ID for Curator Cards
Guests: FUTRxLGND
2/5/22
House Party 1 w/ Impermanent ID
Guests: Luke $Bars
2/4/22
Phlote Search
D’Angelo produced by Questlove is the project we wall want to see.
Empowerment, Culture, Decentalization
The open sourcing of music may follow the Github model (Redito)
Guests: John Gotty, Gab Micheletti, John Slade, Mark Redito
2/3/22
Phlote Index
Design for Speculation
Reinforcing action
More rewards
Curation mode activated by -
Token threshold
Grants from Treasury to select artists/collaborators
Quality Threshold
Staking/buying tokens of other curators picks
Locked version for active curators -
Guests: 5150, Glue, Ken, Rodolfo, Carlyle Smith
2/2/22
Phlote Live Vote Show
Tuesdays at 7 pm
Winner receives mint on Catalog*
One submission per DAO
Phlote will purchase NFT for a predetermined amount.
Purchased NFTs held in Phlote Treasury
Phlote Token Holders owners shares of Phlote Treasury
More Phlote Tokens = More Shares of Phlote Treasury
For the past three months, we’ve been testing community voting processes to find good music. We realized early on that our community has great taste. The first artist we identified, Billy Racxx, is now prolific across Web3. Jansport J is now a 2x Grammy nominated artist. Rocky Snyda and JayProb have been unleashed to take over NYC. We believe in the power of our curation so much,that we’ve started to buy NFTs of the artists our community has introduced us to.
Recently, we brought live voting for songs to Twitter spaces. The results have been just as impressive as before, with the added benefits of live programming. We invite you to come join us every Tuesday at 7 pm. Each week’s winner gets minted on Catalog. We pay the gas fee and buy the NFT. We now plan to scale our efforts by opening the opportunity for anyone to participate as we curate and purchase NFT of artists emerging in Web3.
2/1/22
Live Vote Show Winner - Twerl
L1 vs L2 Recording -→ Here
FUTRxLGND Live Vote Show January 8th OS NYC
Calls: Sheed, Merna Maker (Seed Club), Russ Ballard (40 Acres DAO)
1/31/22
Scheduling Season 1 of a Podcast Series we’re calling “Curator Call”
8 - 12 week season
February 15 Release
Calls: Bob Fisk (Seed Club)
1/30/22
Calls: Rome Fortune
1/29/22
Phlote TCR
Design Curator Cards - 5150/KB
Co-signs are comments/stamps.
Stamps rev goes to original curator.
Mint fees goes to Phlote DAO to support token.
Phlote OS Apps
Read, Watch, Listen (Blog/Syllabus, Office, Secret)
Three roles - artist, curator, collector
Add role select to the website that highlights different apps - unlocked by specific tokens
Edit and send videos to ArifHallway Genesis Mints
Finish Newsletter
Add Roadmap
Topic Fully Transparent Business Model + Community
Letters - Curator Club, Broad Email List
Curator Club - Partners + SC/Mirror Support + At Large
Phlote Partner Call added to Google Calendar
Explore minting a snapshot the business once weekly.
Cohorts, stats, etc.
Link with Lia C. on data visualization
Weekly Cohorts (Indexed as ETF’s)
Reach out to top 55 artists to mint on mint split.
Phlote pays gas
1/28/22
Phlote OS
Close out block color
Edit and send videos to Arif
Wallpaper rendering
Airtable link
“Artist name” + flashlight in search bar
Circle Blinker
Dante - Let’s start to test contracts
Look for Jitsi to mint integration
Is Private Vickrey Auction possible on Mirror
Saba - Marketplace designs for Mint Split
Artist Index Page
Phote TCR
How do we track and show wallet addresses captured? (guest list)
Palavi - Coinfund
Manpreet Singh - Investment Deck
Synead NFT - Send to Rome and Ricky
Rodolfo x Tom - Adobe
Grams Album Release on 2/11/22
Create “Table of Contents” to support release.
Creative remnants, drafts, journal entries, notes, etc. to show show process and intention behind the project in a transparent way.
Calls: R + J Seawell, $Grams
1/27/22
Phlote TCR
Use Dante contract to mint curator tokens. (1+1)
Tokenomics rewards
Curate artists into Phlote, curators recieve free NFTs as incentive.
Earned tokens can be redeemed for newly minted NFTs.
Marketplace is used to let community sell the tokens they’ve earned.
Ask Ken + Glue to review
Decide overall allocation (founders, advisors, partners, curator community)
$GM cover art secured.
From Alina - Benefits Specialist
Scott Cantin - insurance broker. He will be happy to discuss options with you. Here’s his contact information: 305-904-8989, National Marketing Group Services- scott@mynmgs.com. Let me know how it goes!
VB Notes w/ Sheed
Luke Sim Sima, Jiles - Juice, Felix - That's Just How I Feel.
Developer coming to the show.
1/26/22
Water & Music Edit
TCR Tokenomics Draft
Framework Ventures
Phlote TCR Search
1/25/22
Started Phlote TCR Documentation
Website Updates - Search added
Researching Harberger Tax
Saint Lyor Notes
Seeing Saint Lyor open for Bryce Vine had me wondering how we might enable him to convert a higher percentage of the audience to new fans. Initiation an onstage “POAP” process? For ex, fans could text their wallet addresses to a cell phone # (powered by Zapier) to get a POAP for his performance at the show. The goal of the “POAP” would be to send a link or piece of media that would get user to fall down the 🐇 🕳
Blue House Walkthrough 2/3
Calls: 5150, Rodolfo, R3ll
1/24/22
Each Curator Token distributed as Editions
“First 30” Curators + 30 Partners (1 + 1)
Find Artist for token design
Box + Handwritten Note
Seasonal Upgrades
Submissions are now taken on Twitter.
Newsletter - Something to watch. Something to read. Something to listen to. Something to learn. This week’s winner (Something to play). Upcoming schedule. Roadmap
Working Together 🤝
Community Call Share Links
1/23/22
Phlote TCR (Ideas)
Bonded search
Search Bar turns into input command line for Visualizer Mode.
Live DJ Secret Radio
1/1 IRL Jelly Jeezus (digital or physical)
Felix NFT drop February
Title: “That’s Just How I Feel”
Suggest .222 starting bid price
Lock in with Emory, Creative Director on VB Sunday Dinner. Send him recording of our VB ideas.
Invite Sheed to Atlanta
1/22/22
2.22.22
Luke Bar$ - Good Evil - House of Blues Boston
Scheduling Next Week (intros)
$Grams genesis drop secured.
$Grams next steps:
Partybid something
Commission a piece from Impermenant iD.
Pick a date for the Philly live event.
Pick a release date for $GM w/ Yuri.
1/21/22
Phlote Hierarchy of Needs
Ultimate relaxation & lifestyle
Progress (growth via meaningful work + collaboration)
Connection
Security (COLA + Healthcare)
Calls: $Grams, VB, John Slade
1/20/22
Phlote TCR conceived
Search + Share
Calls: Water & Music, Synead, Ben $Clams
1/19/22
Calls: Seed Club Podcast, Jack Spallone
1/18/22
Phlote OS (Idea) - Whip Test
Secret Radio Needs
Jersey Club Playlist
Keyboard Kid Seattle Playlist
Launched Phlote Music Day
Upcoming Drops
JayProb drop 1/21 (Glass)
VB - Luke Bars Drop 1/21 (Catalog)
Bronxlyn #2 NYC Feb 8th/15th (Glass)
Live Vote Show #5 Winner R3LL
Baby Tron Hot Mitten Award - Dad Bodi
Calls: FUTRxLGND, 5150, Chris M., VB
1/17/22
Guest List launched
Community Call
Send Dante Playlist (done)
Calls: Glueeater
1/16/22
Phlote OS Notes
Community Curation displayed as media channels
Organized by Read (Magazine), Picture Book, Watch (TV), Listen (Secret Radio), Play (Video Game)
Coffee Table
Previous, Next, Like shortcuts (J, K, S)
Visual Feed > Data Feed
Bite Size is the right Size
VB Structure (Proposal)
Sheed CEO
Phlote XO
Phlote funds $30k in VB Treasury (Gnosis), Phlote added as signatory.
Web3 Partnership
ACC TOUR (?)
Document Recording Tour
VB Does Nature
1/15/22
Phlote OS Notes
Reward sharing. Give members a way to “tip” w/ “non-fungible stamps”.
NFT subscription funds treasury. Treasury funds likes.
Members earn for sharing content that leads to likes (and sales conversions).
Each member also builds their own curatorial archive.
Web2 site only displays curated content.
How it works:
Must purchase NFT or be Phlote token owner to play.
The total buy in goes into a treasury that is governed by the network.
Network members are ranked by numbers of shares they make and likes they receive.
Treasury is directed real time (Superfluid) to members for activity.
Non-fungible likes effectively become micro-tips (“Thank you”) for sharing.
Size of interest driven by size of the treasury.
NFT pricing likely to be driven by optimistic yield assumptions.
Investing the treasury to have upside (like a money bomb) gives it added excitement.
Treasury can act to lever capital raise in this manner, if there is transparency.
Higher multiples likely for on-chain rev.
1/14/22
Philosophy: 1. Long money over short money. 2. Show don't tell.
Office Recording Hours every day 9 am to 4 pm @ https://meet.jit.si/Ghostflow1212
Process:
Hyper focus on the most important next step.
Top 3 Priorities RN:
Phlote OS
Phlote Venture Fund
Homies - Atlanta based Community HQ of Team Phlote.
All events token gated and/or be used to bridge a new generation to Web3 by curating up and coming artists (Homies) into Web3 through live activation experiences exclusive to the membership.
Rome Fortune (CO) x Team Phlote (XO).
Rome Fortune becomes Phlote Founding Partner.
Reference: Children of the Light
Listen: Asymetric Podcast 🤯 ;
1/13/22
Status Community x shared exclusivity
Audience Reactive Tokens
Connect McClenney x Glass x ZFogg
Links
Calls: Justin K, Claude, McClenney, Greg
1/12/22
Phlote OS Notes -
Add feedback form + Instructions (how to use) + Reaction counts
Content Drip Strategy (🔦)
Experience design / Tokenomics - Design interfaces where people have an exchange of value and are monitoring their value in real time, driven by tokenomics (Johah BCA)
Discord - Start weekly cohorts + location based channels
Calls: Jonah
1/11/22
Today we curated our first live event as a DAO. Rocky Snyda and JayProb (aka FUTRxLGND) we're curated into Phlote by Claude Easy. Approx 6 weeks later, we're introducing them to Web3 with a genesis mint on Glass, the first to use Prism, a bonding curve feature for buying/selling NFTs (guaranteed liquidity) that may become commonplace across Web3.
If NFTs unlock digital ownership, should we all be building valuable digital properties/assets?
How can we allow owners to take digital assets (like music) into physical spaces.
1/10/22
Engagement model needs to be thorough
Idea: 1st comment NFT
Calls: Community Call, Andy Hines, Billy Racxx, Uptown Toney
1/9/22
Token Business Model (in summary).
NFT sold for membership.
Sales support treasury growth. Polygon ERC-20's used to compensate.
Owners have exposure to [60%] treasury.
Eth ERC-20's used for governance.
NFT resales generate royalty for the treasury.
Objective is to create exciting membership experiences for NFT holders.
Expectation of future benefits reflected in NFT floor price.
Calls: Ant Marshall, Rome Fortune
1/8/22
Disruptive, Original, Dope projects
Create opportunists for 1v1 engagement - Jelly Jeezus
The new business model is raising money from the community and building for them. Product, utility, built for the community. Token exchange for strategic investors that are additive to the network. Phlote is multi-sig signer Phased investing
Calls: Rome Fortune
1/7/22
Thoughts on Nas x Royal NFT
This is a “money grab” in disguise. Royalties are not likely to generate enough income for these NFTs to be considered a attractive investment from a yield perspective. Buyers are likely to be very disappointed with the low level of royalty generated relative to the price of these tokens. EVERYONE involved in this transaction is likely aware of this except for buyers. 👎🏾👎🏾
How do we allow curators to "stamp" Web3 content?
On chain voting is one of many use cases enabled by Layer 2 scaling solutions.
Peer to peer sharing network with incentive layer for conversions. (music archive)
Calls: Beatstars, Lloud App
1/6/22
Curators are the artists.
Multiple playlists + content
Playlist teams + competitions
DAO playlists?
Not Financial Advice - Column about undervalued projects.
Use all forms of media - column, airletter, podcast section, IG
What is the larger context around our media? Is there a job to be done beyond education + curation?
Calls: Arif, Glass, FUTRxLGND, Ria
1/5/22
The most exciting music company on the internet. Decentralized curation @ scale.
Build cultural meeting places on valuable digital real estate (Jelly Jesus).
Obstacles: 1. Organization 2. Noise
Metrics (# of) 1. Transactions and 2. Wallet Addresses
Stats over narrative.
Calls: VB, Avin A.
1/4/22
Podcast recording starting 1/13 with Greg @ Beat Stars.
Vision: "Cartoon Network for music discovery." 🤫🤫
Calls: Slim Jeff, FUTRxLGND, Glass
1/3/22
Open Submissions --> Secret Radio --> Live Vote Show
How do we integrate the live show into the site? What is the goal of the live show?
Ideas: Discord Music Festival, Selling Experiences as Token Gated Discord Servers.
Calls: Young Crews, Lloud App
Phlote was founded in June 2020. Very early, it was obvious to us that artists x crypto was a good idea, enabling independent artists to get paid and retain creative control without requiring them to give away their rights. We immediately saw the opportunity to support up & coming artists in new ways. Two years of research and experimentation have taught us a thing or two. We now know where we fit and see an opportunity to tell our story. Thank you for reading.
Complex
Live Phlote Show
Artists email goes out - Sell your music on the blockchain
We're building a submission process to vet assets that will then be sold our marketplace.
Beat Brackets
Curation Protocol to-do’s
Integrate tokenomics onto the site
Co-sign counts
Wallet Connect
Rainbow wallet preffered
Only curators can see full index.
Others can only any asset that's been cosigned.
NFT backed tokens
Collector receives coins with NFT (1 Eth : 1000 coins)
Buyers receive tokens in proportion to PHLOTE’s curation share.
Curators receive coins for curation (co-signs).
Phlote receives [3%] royalty on secondary sales.
Funding:
Could sell profiles on phlote.xyz
profiles allow collection, sharing (linktree), archiving, showcasing of NFTs, monetization (future)
Get curator cards
Early access to submissions
Comments
Anyone who earned tokens from on xDai receives Polygon tokens.
Unclaimed tokens redistributed to fund other curators.
Claim/donate option in typeform?
Ways to create money with curation.
Help artists mint NFTs - get cut of sale proceeds.
Help artists mint NFTs - get artist coins
Help artists mint NFTs - get royalty
Two ways to collect PV1
Submit and get co-signed
Purchase Phlote NFTs
Two ways to redeem:
Redeem PV1 to Collects NFTs (music NFTs)
Redeem PV1 for cash during round (fully diluted price)
Redeem PV1 for cash at the end of the round (at current FMV)
Narrative:
Get paid to curate w/ Phlote!
Phlote.xyz - help the community do what we're doing
Lex Sokolin - Consensys
Reach out to Cooper
https://pmarchive.com/guide_to_startups_part4.html
The three core elements of each startup - team, product, and market
The quality of a startup’s product can be defined as how impressive the product is to one customer or user who actually uses it: How easy is the product to use? How feature rich is it? How fast is it? How extensible is it? How polished is it? How many (or rather, how few) bugs does it have?
The market is most important
In a great market—a market with lots of real potential customers—the market pulls product out of the startup
The market needs to be fulfilled and the market will be fulfilled, by the first viable product that comes along.
The product doesn’t need to be great; it just has to basically work. And, the market doesn’t care how good the team is, as long as the team can produce that viable product.
Everyone can be a curator. The internet is the market.
Market size - all of music on the internet.
explosively large markets
Guests: Felix, Odenz, Claude, Irshad
Curators make signal on future artist value to build on-chain track record
Curators signaling on other curators
Onboarding curators - centralized, then decentralized - how does it work.
Want this to be fair and transparent
Use of token
Governance - need Phlote to vote
Work token - Curators need it to curate on platform
Tokenomics - How is value captured with the token?
Everybody’s boat should Phlote.
Phlote Token could act as an Index of emerging artists.
Marketplace Fee capture reflected in Phlote token
Royalty baked into the submission (mint free + royalty)
System runs on speculators want to find the next big thing
Potential for passive investors to stake curators
Influencer pools staked by fans (example)
Fans support curators in supporting artists by buying Phlote tokens to delegate to curators.
Staked tokens give curators more buying/voting power.
How to design for the success of the underlying artists spill over to all of Phlote
In most cases, artists want attention and engagement on the NFT
Curator signalisng on nft the artist created
Creators need capital
Portfolio building backers back curators to
Fans should grow with the plaftorm - DAO to DAO competition
Onboarding incentives - curator to artists and artists to artists - referrals.
UI Research
Product Research
TCR Research
Stage 0 - Data Input
Submission Process
Submission Minting
Limited Search
Onboarding Beta Users
Edition Purchase + co-signs
Generative Art
Stage 1 - Music Player + Submission + Viz
Music Player
Music Visualizer
Music submission and minting
Stage 2 - Wiki Inspired Content
Wiki Enabled & Advanced Profiles (for curators)
Full artist profiles
Includes ID of curator who curated into Web3 (curator token)
Artist has master key to edit but users can suggest edits
Users can upload and edit artist without him being on platform
Tokenomics models added features and refined economics
Stage 3 - POS
Advanced Minting features
Rollout Schedule (DRAFT)
Stage 0 - Public Launch - Feb 22, 2022 (2.22.22)
Stage 1 - November/December 2022
Stage 2 - August/September 2023
Rough Estimate Costs
Stage 1: 30-50K
Stage 2: 40-60K
Stage 3: 60-90k
Grand Total : 130-200k Spread Over 2 Years
Notes
Focus on driving demand for curator and artist submissions as a way to support the token. Post curation the listener should ideally be buying NFT's and creating their own playlists.
What is the full depth of our TCR Token mechanics?
Token value is driven by token demand for archive/index inclusion.
Music submissions require tokens.
Curation requires tokens.
As more tokens are purchased/burned through the submission process, value accrues to Phlote Token Holders.
A quality index creates demand to be included in the index, which translates into earnings for curators.
Curators drive value for artists by taking the selling burden off of them.
Should reviews be emotionally driven (how the art made the curator feel)
That commentary could be more valuable than a simple rating and as valuable as providing the historical/cultural context for works.
Dashboard could be used to show number of submissions, percentage reviewed, tokens staked, token inventory, archive. Maybe we create a music inbox - goal is to get to inbox 0.
Is there a feed?
Are there recommendation engines that advertisers use that could be reframed to present users helpful information based on preferences?
What should we take away from bitclout for our token economics and functionality? Betting on artists early before they even get on the platform - buying value in that artist.
Idea - artists can mint a song as a rare 1 of 1 NFT that can be kept private or added to a public playlist
This makes a whole new economy around rare tracks the artist can release outside of albums.
Artists can put rare 1 of 1 songs on a playlist that is “pay to stream”
If we're encouraging collection/playlisting, then rarity of songs will be a big driver of value and an important part of the ownership experience. If we assume all curators are DJs that are using the TCR to source music for their sets, then we should absolutely figure out a way for them to be able to monetize their lists and share proceeds with the artists.
One way is to let DJ's play sets and list/link to NFT's that are included in the set.
NFTs owned will also be a part of everyone's profile.
Appendix NOTES: July 31
Make the experience fun → gamified experience
randomized rewards → builds hype → randomly get 10k
social impact royalty
curator credits
automatic inclusion in Phlote Index
Phlote economics - 80/15/5
Ranking
Rankings are calculated per period based on points accrued from each curators curation and co-signing activity.
The curator has three token balances
Tokens purchased
Tokens staked
Tokens received
Only tokens staked and received count towards rankings to encourage sharing and co-signing great content that others will enjoy :-)
Some curators may not be compelled by game or social mechanics, preferring to prioritize the opportunity to archive culture on chain as reward enough.
Token staking rewards.
(Point Multiple/Cost)
Curator (+ 6x PV1)/$.5
First cosigner (+ 5x PV1)/$.25
Second cosigner (+ 4x PV1)/$.25
Third cosigner (+ 3x PV1)/$.25
Fourth cosigner (+ 2x PV1)/$.25
Firth cosigner (+ 1x PV1)/$.25
PV1 - Phlote Vote 1 Tokens
Those who stake tokens early have highest potential for to accrue points.
Curators who mint submissions are only players who have potential for immediate financial benefit.
Rankings and Rewards
Programmatic Rewards:
Phlote Treasury is the reward pool.
Top 3 winners get payouts as below.
All participants have exposure to art portfolio through PV1 holdings.
Continue 1 million token epochs.
Liquid treasury assets (submission fees and curation NFT mint fees) earned over the period get paid out to top 3 curators as follows.
1st Place - 40%
2nd Place - 30%
3rd Place - 20%
Phlote 10% + Yield (fee for Phlote platforms/partner curation)
Re-up
At the end of each period, a set of new NFTs is minted and Vickery auctioned to restart the game.
Participants in the current round have a chance to retain membership seat.
Revenue opportunities:
This is a curation game that allows members to identify the highest quality digital assets. Any association with high quality art will drive many positive benefits to the business and is leading to many amazing opportunities that we're excited about.
To start revenues generated from 3 primary means:
NFT Sales
Membership NFTs
Minting Fees - (Selected Artists)
Curation Submission Fees (Active Curation)
Co-sign Minting Fees
Music Submission Fees (Passive Curation)
Phlote Fund One - $50 million Fund
To build Phlote into the hottest Internet company on the Planet.
As curators, we want to tag the content we fw. Any writer will tell you that the most important thing your tag can carry is respect. Otherwise, there is no value.
Collectors of $Tags will have the opportunity to help us decide which artists to #stamp and have incentive to do so. Funds raised through this crowdfund will be directed to the Phlote Treasury, where they will be used to purchase NFTs of the artists we collectively decide to support through our Live Vote Show. Any holder of $Tags will also own shares of Phlote Treasury, giving them financial exposure to the value of the underlying NFTs.
50% of the tokens generated from this Crowdfund will be retained by Phlote to compensate hosts and reward curators.
Guests: Silkey, $Grams
(1+1) = ♾
Felix x Sound? Anniversary Drop In Bloom Forever + 3 songs.
How do we get Lyor on Howard Spring Break?
Denali
“Right Click Mint”
ETFs of the Index (Young Crews)
Adobe - Ask Tom
Calls: Ken (Insight Capital), Team Code, VB, Jack Spallone
Other key value levers to build transparency around - #members, # transactions, revenue, etc.
VB Records visit Brockton Mass.
Current state of Music Touring. Most music tours in the US are currently at risk. The culture cares about big transactions. A tour is symbolic of level because of the associated expense. Inferences are drawn and assumptions are made based on the city/run/venue sizes of an artists tour.
Question: Does this lead to pent up demand for music consumption?
Hallway, Claude, and I head to Brockton Mass to visit VB Records.
Would Wu would consider opening VB?
Reasons why this would make sense:
W would “pass the torch” to VB with an official and public stamp.
Brand revitalization with a younger audience.
VB LLC, a high growth company, that Wu-Tang can invest in and influence with their endorsement. Tour + Road Show in one.
Clearing question: Is W focused on maximizing money or status?
Complex
Live Phlote Show
Artists email goes out - Sell your music on the blockchain
We're building a submission process to vet assets that will then be sold our marketplace.
Beat Brackets
Curation Protocol to-do’s
Integrate tokenomics onto the site
Co-sign counts
Wallet Connect
Rainbow wallet preffered
Only curators can see full index.
Others can only any asset that's been cosigned.
NFT backed tokens
Collector receives coins with NFT (1 Eth : 1000 coins)
Buyers receive tokens in proportion to PHLOTE’s curation share.
Curators receive coins for curation (co-signs).
Phlote receives [3%] royalty on secondary sales.
Funding:
Could sell profiles on phlote.xyz
profiles allow collection, sharing (linktree), archiving, showcasing of NFTs, monetization (future)
Get curator cards
Early access to submissions
Comments
Anyone who earned tokens from on xDai receives Polygon tokens.
Unclaimed tokens redistributed to fund other curators.
Claim/donate option in typeform?
Ways to create money with curation.
Help artists mint NFTs - get cut of sale proceeds.
Help artists mint NFTs - get artist coins
Help artists mint NFTs - get royalty
Two ways to collect PV1
Submit and get co-signed
Purchase Phlote NFTs
Two ways to redeem:
Redeem PV1 to Collects NFTs (music NFTs)
Redeem PV1 for cash during round (fully diluted price)
Redeem PV1 for cash at the end of the round (at current FMV)
Narrative:
Get paid to curate w/ Phlote!
Phlote.xyz - help the community do what we're doing
Lex Sokolin - Consensys
Reach out to Cooper
https://pmarchive.com/guide_to_startups_part4.html
The three core elements of each startup - team, product, and market
The quality of a startup’s product can be defined as how impressive the product is to one customer or user who actually uses it: How easy is the product to use? How feature rich is it? How fast is it? How extensible is it? How polished is it? How many (or rather, how few) bugs does it have?
The market is most important
In a great market—a market with lots of real potential customers—the market pulls product out of the startup
The market needs to be fulfilled and the market will be fulfilled, by the first viable product that comes along.
The product doesn’t need to be great; it just has to basically work. And, the market doesn’t care how good the team is, as long as the team can produce that viable product.
Everyone can be a curator. The internet is the market.
Market size - all of music on the internet.
explosively large markets
Guests: Felix, Odenz, Claude, Irshad
Curators make signal on future artist value to build on-chain track record
Curators signaling on other curators
Onboarding curators - centralized, then decentralized - how does it work.
Want this to be fair and transparent
Use of token
Governance - need Phlote to vote
Work token - Curators need it to curate on platform
Tokenomics - How is value captured with the token?
Everybody’s boat should Phlote.
Phlote Token could act as an Index of emerging artists.
Marketplace Fee capture reflected in Phlote token
Royalty baked into the submission (mint free + royalty)
System runs on speculators want to find the next big thing
Potential for passive investors to stake curators
Influencer pools staked by fans (example)
Fans support curators in supporting artists by buying Phlote tokens to delegate to curators.
Staked tokens give curators more buying/voting power.
How to design for the success of the underlying artists spill over to all of Phlote
In most cases, artists want attention and engagement on the NFT
Curator signalisng on nft the artist created
Creators need capital
Portfolio building backers back curators to
Fans should grow with the plaftorm - DAO to DAO competition
Onboarding incentives - curator to artists and artists to artists - referrals.
UI Research
Product Research
TCR Research
Stage 0 - Data Input
Submission Process
Submission Minting
Limited Search
Onboarding Beta Users
Edition Purchase + co-signs
Generative Art
Stage 1 - Music Player + Submission + Viz
Music Player
Music Visualizer
Music submission and minting
Stage 2 - Wiki Inspired Content
Wiki Enabled & Advanced Profiles (for curators)
Full artist profiles
Includes ID of curator who curated into Web3 (curator token)
Artist has master key to edit but users can suggest edits
Users can upload and edit artist without him being on platform
Tokenomics models added features and refined economics
Stage 3 - POS
Advanced Minting features
Rollout Schedule (DRAFT)
Stage 0 - Public Launch - Feb 22, 2022 (2.22.22)
Stage 1 - November/December 2022
Stage 2 - August/September 2023
Rough Estimate Costs
Stage 1: 30-50K
Stage 2: 40-60K
Stage 3: 60-90k
Grand Total : 130-200k Spread Over 2 Years
Notes
Focus on driving demand for curator and artist submissions as a way to support the token. Post curation the listener should ideally be buying NFT's and creating their own playlists.
What is the full depth of our TCR Token mechanics?
Token value is driven by token demand for archive/index inclusion.
Music submissions require tokens.
Curation requires tokens.
As more tokens are purchased/burned through the submission process, value accrues to Phlote Token Holders.
A quality index creates demand to be included in the index, which translates into earnings for curators.
Curators drive value for artists by taking the selling burden off of them.
Should reviews be emotionally driven (how the art made the curator feel)
That commentary could be more valuable than a simple rating and as valuable as providing the historical/cultural context for works.
Dashboard could be used to show number of submissions, percentage reviewed, tokens staked, token inventory, archive. Maybe we create a music inbox - goal is to get to inbox 0.
Is there a feed?
Are there recommendation engines that advertisers use that could be reframed to present users helpful information based on preferences?
What should we take away from bitclout for our token economics and functionality? Betting on artists early before they even get on the platform - buying value in that artist.
Idea - artists can mint a song as a rare 1 of 1 NFT that can be kept private or added to a public playlist
This makes a whole new economy around rare tracks the artist can release outside of albums.
Artists can put rare 1 of 1 songs on a playlist that is “pay to stream”
If we're encouraging collection/playlisting, then rarity of songs will be a big driver of value and an important part of the ownership experience. If we assume all curators are DJs that are using the TCR to source music for their sets, then we should absolutely figure out a way for them to be able to monetize their lists and share proceeds with the artists.
One way is to let DJ's play sets and list/link to NFT's that are included in the set.
NFTs owned will also be a part of everyone's profile.
Appendix NOTES: July 31
Make the experience fun → gamified experience
randomized rewards → builds hype → randomly get 10k
social impact royalty
curator credits
automatic inclusion in Phlote Index
Phlote economics - 80/15/5
Ranking
Rankings are calculated per period based on points accrued from each curators curation and co-signing activity.
The curator has three token balances
Tokens purchased
Tokens staked
Tokens received
Only tokens staked and received count towards rankings to encourage sharing and co-signing great content that others will enjoy :-)
Some curators may not be compelled by game or social mechanics, preferring to prioritize the opportunity to archive culture on chain as reward enough.
Token staking rewards.
(Point Multiple/Cost)
Curator (+ 6x PV1)/$.5
First cosigner (+ 5x PV1)/$.25
Second cosigner (+ 4x PV1)/$.25
Third cosigner (+ 3x PV1)/$.25
Fourth cosigner (+ 2x PV1)/$.25
Firth cosigner (+ 1x PV1)/$.25
PV1 - Phlote Vote 1 Tokens
Those who stake tokens early have highest potential for to accrue points.
Curators who mint submissions are only players who have potential for immediate financial benefit.
Rankings and Rewards
Programmatic Rewards:
Phlote Treasury is the reward pool.
Top 3 winners get payouts as below.
All participants have exposure to art portfolio through PV1 holdings.
Continue 1 million token epochs.
Liquid treasury assets (submission fees and curation NFT mint fees) earned over the period get paid out to top 3 curators as follows.
1st Place - 40%
2nd Place - 30%
3rd Place - 20%
Phlote 10% + Yield (fee for Phlote platforms/partner curation)
Re-up
At the end of each period, a set of new NFTs is minted and Vickery auctioned to restart the game.
Participants in the current round have a chance to retain membership seat.
Revenue opportunities:
This is a curation game that allows members to identify the highest quality digital assets. Any association with high quality art will drive many positive benefits to the business and is leading to many amazing opportunities that we're excited about.
To start revenues generated from 3 primary means:
NFT Sales
Membership NFTs
Minting Fees - (Selected Artists)
Curation Submission Fees (Active Curation)
Co-sign Minting Fees
Music Submission Fees (Passive Curation)
Phlote Fund One - $50 million Fund
To build Phlote into the hottest Internet company on the Planet.
As curators, we want to tag the content we fw. Any writer will tell you that the most important thing your tag can carry is respect. Otherwise, there is no value.
Collectors of $Tags will have the opportunity to help us decide which artists to #stamp and have incentive to do so. Funds raised through this crowdfund will be directed to the Phlote Treasury, where they will be used to purchase NFTs of the artists we collectively decide to support through our Live Vote Show. Any holder of $Tags will also own shares of Phlote Treasury, giving them financial exposure to the value of the underlying NFTs.
50% of the tokens generated from this Crowdfund will be retained by Phlote to compensate hosts and reward curators.
Guests: Silkey, $Grams
(1+1) = ♾
Felix x Sound? Anniversary Drop In Bloom Forever + 3 songs.
How do we get Lyor on Howard Spring Break?
Denali
“Right Click Mint”
ETFs of the Index (Young Crews)
Adobe - Ask Tom
Calls: Ken (Insight Capital), Team Code, VB, Jack Spallone
Other key value levers to build transparency around - #members, # transactions, revenue, etc.
VB Records visit Brockton Mass.
Current state of Music Touring. Most music tours in the US are currently at risk. The culture cares about big transactions. A tour is symbolic of level because of the associated expense. Inferences are drawn and assumptions are made based on the city/run/venue sizes of an artists tour.
Question: Does this lead to pent up demand for music consumption?
Hallway, Claude, and I head to Brockton Mass to visit VB Records.
Would Wu would consider opening VB?
Reasons why this would make sense:
W would “pass the torch” to VB with an official and public stamp.
Brand revitalization with a younger audience.
VB LLC, a high growth company, that Wu-Tang can invest in and influence with their endorsement. Tour + Road Show in one.
Clearing question: Is W focused on maximizing money or status?
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