Once upon a time…there was a young fashion designer called Phoebe who interned for Yamamoto’s daughter in Japan and subsequently worked for Adidas by Stella McCartney in Germany. This defined her style of monochrome sportswear. In Berlin, she met Gabriel who worked as the Head of Digital for Vice and was just leaving for an innovation consultancy. This defined his interest in future cool. They realized that both areas of expertise combined would make a pretty interesting fashion brand. Fast f...

Once upon a time…there was a young fashion designer called Phoebe who interned for Yamamoto’s daughter in Japan and subsequently worked for Adidas by Stella McCartney in Germany. This defined her style of monochrome sportswear. In Berlin, she met Gabriel who worked as the Head of Digital for Vice and was just leaving for an innovation consultancy. This defined his interest in future cool. They realized that both areas of expertise combined would make a pretty interesting fashion brand. Fast f...