We live in conditions of the wildest information overload when the amount of available content far exceeds our capacity to consume it. With the development of the generative, this gap will only grow. When the creation of a high-quality video (hello Sora, see you in few months) becomes available literally at the tip of our fingers, we will drown in an ocean of content. You can see the echoes of this here in Farcaster.

In this environment, the main deficit will be audience attention and navigation in this ocean of content.

In a world of excessive content noise, it will become even more important to be able to tell stories, create unique worlds, concepts, universes that will attract and retain audiences.

The main competitive advantage will not be form, but the idea and context. Human traits, such as emotionality, vulnerability, imperfection, sincerity - will become more and more valuable. Over the long haul - the more perfect the generative content, the more we will value "real" content.

Quick summary:

• Develop skills in storytelling, creativity, and concepting.

• Place a bet on your human traits. Authenticity, emotional honesty, humor, self-irony will remain our competitive advantage.

• Invest in your personal brand and reputation. In a world where content is generated "on demand," people will rely on authority, expertise, trusted names.

We live in conditions of the wildest information overload when the amount of available content far exceeds our capacity to consume it. With the development of the generative, this gap will only grow. When the creation of a high-quality video (hello Sora, see you in few months) becomes available literally at the tip of our fingers, we will drown in an ocean of content. You can see the echoes of this here in Farcaster.

In this environment, the main deficit will be audience attention and navigation in this ocean of content.

In a world of excessive content noise, it will become even more important to be able to tell stories, create unique worlds, concepts, universes that will attract and retain audiences.

The main competitive advantage will not be form, but the idea and context. Human traits, such as emotionality, vulnerability, imperfection, sincerity - will become more and more valuable. Over the long haul - the more perfect the generative content, the more we will value "real" content.

Quick summary:

• Develop skills in storytelling, creativity, and concepting.

• Place a bet on your human traits. Authenticity, emotional honesty, humor, self-irony will remain our competitive advantage.

• Invest in your personal brand and reputation. In a world where content is generated "on demand," people will rely on authority, expertise, trusted names.