Most marketing teams lose before they ever launch. Not because their product is bad. Not because their people aren’t smart. But because they chose the wrong battlefield. They try to outspend giants. Out-post incumbents. Out-polish teams backed by nine-figure rounds. That’s symmetrical warfare. And in marketing, it’s usually a death sentence.A quick primer, without the history lectureSymmetrical warfare is the classic setup. Two comparable forces. Similar tools. Similar tactics. Agreed-upon ru...

Most marketing teams lose before they ever launch. Not because their product is bad. Not because their people aren’t smart. But because they chose the wrong battlefield. They try to outspend giants. Out-post incumbents. Out-polish teams backed by nine-figure rounds. That’s symmetrical warfare. And in marketing, it’s usually a death sentence.A quick primer, without the history lectureSymmetrical warfare is the classic setup. Two comparable forces. Similar tools. Similar tactics. Agreed-upon ru...

I’ve spent this year tuning my antenna inward and turning the volume down on the mainstream feed. Not because I’m enlightened. Because the math stopped mathing. Stocks at all-time highs. Headlines screaming resilience. Group chats quietly admitting stress. Rent still rude. Groceries still flirting with triple digits. The vibe mismatch felt… aggressive. I’ve always been a skeptic. Not the tinfoil-hat kind. The “something here smells off and I’d like to know why” kind. We’ve gotten way too comf...

I’ve spent this year tuning my antenna inward and turning the volume down on the mainstream feed. Not because I’m enlightened. Because the math stopped mathing. Stocks at all-time highs. Headlines screaming resilience. Group chats quietly admitting stress. Rent still rude. Groceries still flirting with triple digits. The vibe mismatch felt… aggressive. I’ve always been a skeptic. Not the tinfoil-hat kind. The “something here smells off and I’d like to know why” kind. We’ve gotten way too comf...