Most marketing teams lose before they ever launch. Not because their product is bad. Not because their people aren’t smart. But because they chose the wrong battlefield. They try to outspend giants. Out-post incumbents. Out-polish teams backed by nine-figure rounds. That’s symmetrical warfare. And in marketing, it’s usually a death sentence.A quick primer, without the history lectureSymmetrical warfare is the classic setup. Two comparable forces. Similar tools. Similar tactics. Agreed-upon ru...

Most marketing teams lose before they ever launch. Not because their product is bad. Not because their people aren’t smart. But because they chose the wrong battlefield. They try to outspend giants. Out-post incumbents. Out-polish teams backed by nine-figure rounds. That’s symmetrical warfare. And in marketing, it’s usually a death sentence.A quick primer, without the history lectureSymmetrical warfare is the classic setup. Two comparable forces. Similar tools. Similar tactics. Agreed-upon ru...