The advent of the internet unlocked scale and automation for traditional businesses, allowing them to reach more people, hire fewer employees per customer, and package products and services into low cost subscriptions. At a fundamental level, business models in 2018 weren’t all too different from those in 1980, except for bigger markets, more stable fixed costs, more distribution channels, and more cold brew on tap. In 2022, “Web 3” is beckoning in a new wave of technological investment and i...