
Progress
It’s been a minute since I’ve come here to write about building PRST and it wasn’t for lack of good reason. In the last month and a half I’ve focused my energy on the PRST podcast channel, creating a financial “coaching” membership (to be announced in January 2023), and hosting the very first PRST Collective. The Collective was a massive success. The beta group consisted of three individuals each looking to further explore a creative interest in their lives. I joked with the group that part o...

Somewhere between Jay Shetty and Ramit Sethi
Jay Shetty is a former monk who left the monk path and took what he learned to inspire others to practice mindfulness, find purpose and meaning in their lives, and develop a Monk Mindset. His book, Think Like A Monk, was instrumental in me pursuing to build PRST into a bigger brand and strengthened my understanding of mindfulness, the practice of meditation, and pushed me further a long my spiritual journey. Ramit Sethi has been helping individuals understand and manage their personal finance...

Why Start A Blog On Mirror.xyz?
When I was building out my vision for PRST’s content strategy I decided against doing a traditional blog. With The Weekly PRST, our email newsletter, the three podcast shows, and our YouTube channel I felt like a blog would have been overkill. But, then I read how Bobby Hundreds was blogging on-chain and it inspired me to give a blog a second thought. I’ll never claim to be the originator of all of my content--I often get inspiration from those I look up to and then determine how I can do it ...
a creative collective connecting mind, body, spirit, and money. documenting the beginning days of PRST & sharing behind the scenes access.

It’s been a minute since I’ve cracked open Mirror to do some writing about the progress of PRST and I thought a newly formed “mission statement” would serve as a solid update.
Over the last few months I’ve been creating content on a regular schedule like I’ve never done before. Since March of this year I’ve recorded over 115 podcast episodes for The PRST podcast channel, written 21 emails for The Weekly PRST, recorded a few PRST Shorts, and written a handful of blog posts here on Mirror. Through all of this content I’ve been able to get more clear on the messaging of the brand.
When PRST became a reality I wanted to inspire any and everyone to find and follow their passions. I believe your passions, which come directly from your heart, can act as your guide throughout your Pursuit. For some, their passions will become their career and for others, it will only be a hobby. There is no “right” answer for how large of a role passion becomes in your life--just that it needs to be there in some form.
While I still want everyone to find their passions and create a life of maximum happiness and minimal regret, I’ve realized PRST is going to focus more on individuals who consider themselves creative or a creator (there is a difference).
I didn’t decide to niche down, and to be fair creatives and creators is pretty broad, because of the benefits of having a niche. Shifting the focus toward the creative community was led by my personal passion for creating and being surrounded by creatives.
I have yet to meet a creative who was not passionate about their craft and most creatives are operating in a life led outside the norms of society.
Creatives are PRST.
With that, here’s a look at the first mission statement for PRST. I’m sure as I continue to create, meet creatives, and tell the PRST story this will be refined. But for now, I get really excited when I read this:

Keep Pursuing,
JC

It’s been a minute since I’ve cracked open Mirror to do some writing about the progress of PRST and I thought a newly formed “mission statement” would serve as a solid update.
Over the last few months I’ve been creating content on a regular schedule like I’ve never done before. Since March of this year I’ve recorded over 115 podcast episodes for The PRST podcast channel, written 21 emails for The Weekly PRST, recorded a few PRST Shorts, and written a handful of blog posts here on Mirror. Through all of this content I’ve been able to get more clear on the messaging of the brand.
When PRST became a reality I wanted to inspire any and everyone to find and follow their passions. I believe your passions, which come directly from your heart, can act as your guide throughout your Pursuit. For some, their passions will become their career and for others, it will only be a hobby. There is no “right” answer for how large of a role passion becomes in your life--just that it needs to be there in some form.
While I still want everyone to find their passions and create a life of maximum happiness and minimal regret, I’ve realized PRST is going to focus more on individuals who consider themselves creative or a creator (there is a difference).
I didn’t decide to niche down, and to be fair creatives and creators is pretty broad, because of the benefits of having a niche. Shifting the focus toward the creative community was led by my personal passion for creating and being surrounded by creatives.
I have yet to meet a creative who was not passionate about their craft and most creatives are operating in a life led outside the norms of society.
Creatives are PRST.
With that, here’s a look at the first mission statement for PRST. I’m sure as I continue to create, meet creatives, and tell the PRST story this will be refined. But for now, I get really excited when I read this:

Keep Pursuing,
JC

Progress
It’s been a minute since I’ve come here to write about building PRST and it wasn’t for lack of good reason. In the last month and a half I’ve focused my energy on the PRST podcast channel, creating a financial “coaching” membership (to be announced in January 2023), and hosting the very first PRST Collective. The Collective was a massive success. The beta group consisted of three individuals each looking to further explore a creative interest in their lives. I joked with the group that part o...

Somewhere between Jay Shetty and Ramit Sethi
Jay Shetty is a former monk who left the monk path and took what he learned to inspire others to practice mindfulness, find purpose and meaning in their lives, and develop a Monk Mindset. His book, Think Like A Monk, was instrumental in me pursuing to build PRST into a bigger brand and strengthened my understanding of mindfulness, the practice of meditation, and pushed me further a long my spiritual journey. Ramit Sethi has been helping individuals understand and manage their personal finance...

Why Start A Blog On Mirror.xyz?
When I was building out my vision for PRST’s content strategy I decided against doing a traditional blog. With The Weekly PRST, our email newsletter, the three podcast shows, and our YouTube channel I felt like a blog would have been overkill. But, then I read how Bobby Hundreds was blogging on-chain and it inspired me to give a blog a second thought. I’ll never claim to be the originator of all of my content--I often get inspiration from those I look up to and then determine how I can do it ...
Share Dialog
Share Dialog
a creative collective connecting mind, body, spirit, and money. documenting the beginning days of PRST & sharing behind the scenes access.

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