In the age of constant flux in Web3, even the most groundbreaking startups can implode and fizzle out—not for lack of technology, but for a single reason: branding. Electric Capital’s 2023 Report reveals that 72% of Web3 startups don’t build coherent brands, and with them, catastrophic user retention rates follow. Here’s why—and how to fix it.The Silent Killer of Web3 InnovationElectric Capital statistics paint a dire picture: Over 70% of Web3 startups lack a single, coherent brand identity. ...

In the age of constant flux in Web3, even the most groundbreaking startups can implode and fizzle out—not for lack of technology, but for a single reason: branding. Electric Capital’s 2023 Report reveals that 72% of Web3 startups don’t build coherent brands, and with them, catastrophic user retention rates follow. Here’s why—and how to fix it.The Silent Killer of Web3 InnovationElectric Capital statistics paint a dire picture: Over 70% of Web3 startups lack a single, coherent brand identity. ...