How long is 1.5 seconds? That is, the time when the eyes are closed and opened. What trouble can 1.5 seconds cause? It almost destroyed a company.

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Procter & Gamble is a large company specializing in daily consumer goods. Tide washing powder has been sought after by consumers as soon as it was launched.

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However, starting from the third year, the sales of Tide laundry detergent began to decline. The P&G sales department was puzzled. In order to find the reason as soon as possible, they thought of a lot of methods, including random surveys in supermarkets, symposiums and online voting.

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However, it was unexpectedly a complaint from consumers that helped P&G to find the cause. During a random survey in a supermarket, a middle-aged woman said: "The effect of Tide washing powder is actually very good, but it is not cost-effective to pour so much washing powder every time."

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Soon, an option for "laundry usage" was added to the online voting. Less than a month into the results, the vote accounted for 70 percent of all votes cast. They quickly found the Tide laundry detergent commercial and played it live. After repeated comparisons, everyone finally understood that it was the commercial that was to blame. In the product display, the total time to pour the washing powder is 3 seconds, while other brands of washing powder are only 1.5 seconds! The difference of 1.5 seconds gives the impression that the amount of Tide washing powder is relatively large!

​​

Procter & Gamble's advertising department responded quickly, shortening the time for pouring washing powder in the advertising video, and reminding consumers on the conspicuous position of the packaging bags that follow: The least amount of Tide washing powder is used, and the effect is the best.

​​

Soon, the sales of Tide washing powder began to pick up again, and after a year, it returned to the leading position in the sales of washing powder.

​​

This incident has given Procter & Gamble a great inspiration: as a business, you must always pay attention to all details that may be inappropriate, even if you make mistakes like 1.5 seconds, you can't let go, because the final victory is likely to lie in 1.5 seconds!

How long is 1.5 seconds? That is, the time when the eyes are closed and opened. What trouble can 1.5 seconds cause? It almost destroyed a company.

​​

Procter & Gamble is a large company specializing in daily consumer goods. Tide washing powder has been sought after by consumers as soon as it was launched.

​​

However, starting from the third year, the sales of Tide laundry detergent began to decline. The P&G sales department was puzzled. In order to find the reason as soon as possible, they thought of a lot of methods, including random surveys in supermarkets, symposiums and online voting.

​​

However, it was unexpectedly a complaint from consumers that helped P&G to find the cause. During a random survey in a supermarket, a middle-aged woman said: "The effect of Tide washing powder is actually very good, but it is not cost-effective to pour so much washing powder every time."

​​

Soon, an option for "laundry usage" was added to the online voting. Less than a month into the results, the vote accounted for 70 percent of all votes cast. They quickly found the Tide laundry detergent commercial and played it live. After repeated comparisons, everyone finally understood that it was the commercial that was to blame. In the product display, the total time to pour the washing powder is 3 seconds, while other brands of washing powder are only 1.5 seconds! The difference of 1.5 seconds gives the impression that the amount of Tide washing powder is relatively large!

​​

Procter & Gamble's advertising department responded quickly, shortening the time for pouring washing powder in the advertising video, and reminding consumers on the conspicuous position of the packaging bags that follow: The least amount of Tide washing powder is used, and the effect is the best.

​​

Soon, the sales of Tide washing powder began to pick up again, and after a year, it returned to the leading position in the sales of washing powder.

​​

This incident has given Procter & Gamble a great inspiration: as a business, you must always pay attention to all details that may be inappropriate, even if you make mistakes like 1.5 seconds, you can't let go, because the final victory is likely to lie in 1.5 seconds!