Airdrops became all the rage in the early 2010s as would-be trolls explored the possibilities of sending unsolicited photos to unwitting passersby. Now, in the world of fintech, a similar strategy is used to stir up excitement around freshly launched cryptocurrency projects and build platform awareness — a marketing tactic commonly referred to as crypto airdrops. “In an airdrop, you would open your crypto wallet and the airdropped item would magically be there,” said Gregory Keogh, SVP of cus...

Airdrops became all the rage in the early 2010s as would-be trolls explored the possibilities of sending unsolicited photos to unwitting passersby. Now, in the world of fintech, a similar strategy is used to stir up excitement around freshly launched cryptocurrency projects and build platform awareness — a marketing tactic commonly referred to as crypto airdrops. “In an airdrop, you would open your crypto wallet and the airdropped item would magically be there,” said Gregory Keogh, SVP of cus...