Editors Note: I’ve often struggled to define ‘content marketing’ vs ‘media’. We even hosted a very lively Clubhouse room on it. At the end of the day I think the line to be drawn is this: Media - the product is the writing / podcast / video. Content - is in service of another product. Content marketings job is to drive sales for the actual product its in service of. A media co is focused on maximizing the reach of its own writing or medium it produces. Its imperfect but it helps provide a len...