Community builder & business strategist with a passion for empowering people through blockchain technology
Community builder & business strategist with a passion for empowering people through blockchain technology
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The ever evolving blockchain landscape is full of promising trends and integrations. In hindsight, these arcs seem patently obvious, but as they unfold, they are market opportunities to those who can see where the ball is going. The backpedaling of web3 into web2 is one of those benchmarks.
We’re seeing a continuous trend of web3 “reversing” into web2 in light of several factors. Current market conditions, lack of widespread trust in the ecosystem, and scarce adoption, among the surface few circumstances. Web3 tech is growing toward the light of an amenable audience, like a flower toward the sun. This trend is exemplified by Amazon's recent decision to build on the Avalanche blockchain, which represents a major step forward for the mainstream adoption of blockchain technology.
Amazon's decision to build its web3 infrastructure on the Avalanche blockchain likely stems from several factors.
Avalanche's ability to handle high throughput and low latency is a competitive advantage. Avalanche’s unique consensus mechanism allows for high throughput and low latency, making it well suited for high-performance use cases such as marketplaces and digital assets.
Avalanche's support for multi-chain environment is unique. Avalanche is designed to support multiple chains running parallel, this allows for interoperability and scalability, which are key features for companies like Amazon that handle large amounts of data and transactions.
Avalanche's focus on security and governance provides a secure and decentralized infrastructure for building and deploying dApps and smart contracts, which aligns with Amazon's need for security and control in their systems.
Additionally, the Avalanche community is known for its strong developer support and active developer community, this could have also been a factor in Amazon's decision as it would be able to leverage the community's knowledge and experience.
Alternative chains, such as Polygon, could have been viable options for Amazon. However, Polygon has its hands full with substantial web2 partnerships such as:
Draftkings
Adobe
National Football League
Liverpool
Starbucks
Adidas
Prada
The Walt Disney Company
Meta
Stripe
It’s highly likely that Amazon wanted the blue ocean and full attention of the chain it landed on. Their decision serves as an opportunity for all L1 blockchains and reminder that the future of web3 is multi-chain.
The ever evolving blockchain landscape is full of promising trends and integrations. In hindsight, these arcs seem patently obvious, but as they unfold, they are market opportunities to those who can see where the ball is going. The backpedaling of web3 into web2 is one of those benchmarks.
We’re seeing a continuous trend of web3 “reversing” into web2 in light of several factors. Current market conditions, lack of widespread trust in the ecosystem, and scarce adoption, among the surface few circumstances. Web3 tech is growing toward the light of an amenable audience, like a flower toward the sun. This trend is exemplified by Amazon's recent decision to build on the Avalanche blockchain, which represents a major step forward for the mainstream adoption of blockchain technology.
Amazon's decision to build its web3 infrastructure on the Avalanche blockchain likely stems from several factors.
Avalanche's ability to handle high throughput and low latency is a competitive advantage. Avalanche’s unique consensus mechanism allows for high throughput and low latency, making it well suited for high-performance use cases such as marketplaces and digital assets.
Avalanche's support for multi-chain environment is unique. Avalanche is designed to support multiple chains running parallel, this allows for interoperability and scalability, which are key features for companies like Amazon that handle large amounts of data and transactions.
Avalanche's focus on security and governance provides a secure and decentralized infrastructure for building and deploying dApps and smart contracts, which aligns with Amazon's need for security and control in their systems.
Additionally, the Avalanche community is known for its strong developer support and active developer community, this could have also been a factor in Amazon's decision as it would be able to leverage the community's knowledge and experience.
Alternative chains, such as Polygon, could have been viable options for Amazon. However, Polygon has its hands full with substantial web2 partnerships such as:
Draftkings
Adobe
National Football League
Liverpool
Starbucks
Adidas
Prada
The Walt Disney Company
Meta
Stripe
It’s highly likely that Amazon wanted the blue ocean and full attention of the chain it landed on. Their decision serves as an opportunity for all L1 blockchains and reminder that the future of web3 is multi-chain.
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