This week, Paradigm backed NFT Marketplace, Blur, launched to an anticipating audience of “professional” NFT collectors. These professionals are being rewarded for their perseverance throughout the 2022 bear market by an airdrop of Blur’s native token. The pros are identified as those who have verifiably continued to trade Ethereum-based NFTs throughout the downturn, over the last six months.

New marketplaces will continue to identify and consolidate niche segments of the NFT community as a means of successful GTM strategy. The airdrop signals a move to acknowledge expertise and proficiency, while consolidating the most active, committed, demographic to their platform. The launch comes as competitors continue to maneuver and chip away market share from dominant platforms such as OpenSea and Rarible.

Blur has commensurate cache of its own. In addition to venture-capital titan Paradigm, the marketplace received strategic backing from digital art collector Cozomo Medici and NFT-native investment fund 6529. In a blog post, Blur said its platform has been in a closed beta for nearly a year but claims that its aggregator still managed to see the second-highest volume in just four months.

As NFTs continue a sustained evolution, we are likely to see the gamification of loyalties extended. Continuously, as the pattern reveals, we see web3 siphon and segment communities into web based commonalities, or “neighborhoods.” Like past pioneers, as settlement and trade in these commonwealths matures, so will outside interest.

This week, Paradigm backed NFT Marketplace, Blur, launched to an anticipating audience of “professional” NFT collectors. These professionals are being rewarded for their perseverance throughout the 2022 bear market by an airdrop of Blur’s native token. The pros are identified as those who have verifiably continued to trade Ethereum-based NFTs throughout the downturn, over the last six months.

New marketplaces will continue to identify and consolidate niche segments of the NFT community as a means of successful GTM strategy. The airdrop signals a move to acknowledge expertise and proficiency, while consolidating the most active, committed, demographic to their platform. The launch comes as competitors continue to maneuver and chip away market share from dominant platforms such as OpenSea and Rarible.

Blur has commensurate cache of its own. In addition to venture-capital titan Paradigm, the marketplace received strategic backing from digital art collector Cozomo Medici and NFT-native investment fund 6529. In a blog post, Blur said its platform has been in a closed beta for nearly a year but claims that its aggregator still managed to see the second-highest volume in just four months.

As NFTs continue a sustained evolution, we are likely to see the gamification of loyalties extended. Continuously, as the pattern reveals, we see web3 siphon and segment communities into web based commonalities, or “neighborhoods.” Like past pioneers, as settlement and trade in these commonwealths matures, so will outside interest.