Episode 10: A Billion Indians are Joining the Wild West

The internet is a lubricant to economic progress. If you examine the past couple decades of U.S. history, the internet has been the largest contributor to economic progress.

Though it is a frontier accessible to all, the requisite is to have an internet connection. In comparison to America, many countries were lagging in the past decade, but in recent years, India has done a great job onboarding almost a billion people via a low cost, reliable internet connection. This trend has largely been unspoken about by mainstream media, but if I were a betting man, this will be a trend that will shape culture in the years to come.

Via cancel culture and presidential de-platforming, many have come to realize the town square has officially migrated - The web is now where people convene and debate ideas.

If that’s the case, which I do believe it to be the case, it implies the information and people on the web influence behavior in the physical world. I’m not here to debate whether that is good or bad, but to shine a light on the changing culture and demography of the web.

We imagine the internet transcends international borders, but in reality, the majority of our online interactions seem to be with fellow Americans. This lead to an unknowingly homogenous culture on the internet that has not yet blended with international cultures to the extent it will.

This homogenous culture has persisted, but in a matter of a few short years there will be a merge in Indian and American culture we haven’t seen before.

Let’s think through a couple of the down stream effects:

1. Any intelligent content creator will begin to cater towards an Indian audience. Why? A significant portion of their total addressable market is Indian. By the numbers, India has 3x the amount of internet users when compared to America.

2. At any company, influencers are becoming a central component to marketing. Thus, if influencers change their target audience, it changes the available distribution channels. I foresee this leading to an expansion of the available e-commerce market.

Tl;Dr: An unforeseen blend of American and Indian culture is on the horizon. Let’s see what the down stream effects shake out to be.

This post and the information presented are intended for informational purposes only and are not a reflection of my employer. The views expressed herein are the author’s alone and do not constitute an offer to sell, or a recommendation to purchase, or a solicitation of an offer to buy, any security, nor a recommendation for any investment product or service. While certain information contained herein has been obtained from sources believed to be reliable, neither the author nor any of his employers or their affiliates have independently verified this information, and its accuracy and completeness cannot be guaranteed. Accordingly, no representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, timeliness or completeness of this information. The author and all employers and their affiliated persons assume no liability for this information and no obligation to update the information or analysis contained herein in the future.

Episode 10: A Billion Indians are Joining the Wild West

The internet is a lubricant to economic progress. If you examine the past couple decades of U.S. history, the internet has been the largest contributor to economic progress.

Though it is a frontier accessible to all, the requisite is to have an internet connection. In comparison to America, many countries were lagging in the past decade, but in recent years, India has done a great job onboarding almost a billion people via a low cost, reliable internet connection. This trend has largely been unspoken about by mainstream media, but if I were a betting man, this will be a trend that will shape culture in the years to come.

Via cancel culture and presidential de-platforming, many have come to realize the town square has officially migrated - The web is now where people convene and debate ideas.

If that’s the case, which I do believe it to be the case, it implies the information and people on the web influence behavior in the physical world. I’m not here to debate whether that is good or bad, but to shine a light on the changing culture and demography of the web.

We imagine the internet transcends international borders, but in reality, the majority of our online interactions seem to be with fellow Americans. This lead to an unknowingly homogenous culture on the internet that has not yet blended with international cultures to the extent it will.

This homogenous culture has persisted, but in a matter of a few short years there will be a merge in Indian and American culture we haven’t seen before.

Let’s think through a couple of the down stream effects:

1. Any intelligent content creator will begin to cater towards an Indian audience. Why? A significant portion of their total addressable market is Indian. By the numbers, India has 3x the amount of internet users when compared to America.

2. At any company, influencers are becoming a central component to marketing. Thus, if influencers change their target audience, it changes the available distribution channels. I foresee this leading to an expansion of the available e-commerce market.

Tl;Dr: An unforeseen blend of American and Indian culture is on the horizon. Let’s see what the down stream effects shake out to be.

This post and the information presented are intended for informational purposes only and are not a reflection of my employer. The views expressed herein are the author’s alone and do not constitute an offer to sell, or a recommendation to purchase, or a solicitation of an offer to buy, any security, nor a recommendation for any investment product or service. While certain information contained herein has been obtained from sources believed to be reliable, neither the author nor any of his employers or their affiliates have independently verified this information, and its accuracy and completeness cannot be guaranteed. Accordingly, no representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, timeliness or completeness of this information. The author and all employers and their affiliated persons assume no liability for this information and no obligation to update the information or analysis contained herein in the future.