1. Everything is research.

   When I started my business five years ago, I had a mentor who knew I hated sales calls. He said I needed to do at least 20 for market research. Not for money, not for sales - for research.

   That framing changed everything for me.

   Instead of doing sales calls, I did research. I understood painpoints, I understood their psychology - it was fun.
   And! It showed me the kind of people I wanted to work with.

   So, I adjusted my marketing so I could speak directly to my clients’ pain points—and only to my perfect future client.

   Yes, it was after that my business, Suksess-Strategi, really started booming. #Win

2. Delete everything that sits in a sentence with “should.”

   After dance class last Saturday, I talked to one of my dance buddies (gosh, do I love the people there). I told her about my struggles with knowing what to say yes or no to socially.

   I said, “I feel like I should go to this thing.”

   She said, “Every sentence that contains ‘should’ does not exist. Just delete everything in that sentence; you only do things you want to.”

   So socially now, I only do social things I want to do. (As long as I have to do something to achieve my goals and it´s worth it long-term).

   And every time I catch myself saying “I should,” I go, “Oh yes, delete that sentence,” and I don’t go.

Serious game changes, hope you use them too.

Life-update:
Honestly, just click here for some exciting news.

/Sara < 3