At Magic, we started with a simple belief: Crypto adoption was being held back by poor UX. The biggest barrier? Wallet creation. Seed phrases were a nightmare, and onboarding was a mess. So, in 2018, we built an SDK for developers to create non-custodial wallets using familiar authentication methods — email, SMS, and social login — what we now call embedded wallets. Today, we’ve onboarded 44M+ wallets, partnering with WalletConnect, Immutable, Helium, and enterprises like ForbesWeb3 and Naver...

At Magic, we started with a simple belief: Crypto adoption was being held back by poor UX. The biggest barrier? Wallet creation. Seed phrases were a nightmare, and onboarding was a mess. So, in 2018, we built an SDK for developers to create non-custodial wallets using familiar authentication methods — email, SMS, and social login — what we now call embedded wallets. Today, we’ve onboarded 44M+ wallets, partnering with WalletConnect, Immutable, Helium, and enterprises like ForbesWeb3 and Naver...