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Blog iconSean Li
Mar 4

The Wallet Endgame: From Wallet Abstraction to App Abstraction

At Magic, we started with a simple belief: Crypto adoption was being held back by poor UX. The biggest barrier? Wallet creation. Seed phrases were a nightmare, and onboarding was a mess. So, in 2018, we built an SDK for developers to create non-custodial wallets using familiar authentication methods — email, SMS, and social login — what we now call embedded wallets. Today, we’ve onboarded 44M+ wallets, partnering with WalletConnect, Immutable, Helium, and enterprises like ForbesWeb3 and Naver...

Sean Li

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Sean Li
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Sean Li

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