In the early nineties, finding useful information on the internet was challenging. This was due to the rudimentary nature of search engines. They often functioned more like directories. Both Yahoo! Search and LookSmart launched in 1995. In 1996, two guys from Berkeley, California, founded Ask Jeeves. This search engine was innovative at the time. Users asked “Jeeves” questions rather than searching with keywords. They launched it in 1997, but Ask Jeeves had limitations.

In the early nineties, finding useful information on the internet was challenging. This was due to the rudimentary nature of search engines. They often functioned more like directories. Both Yahoo! Search and LookSmart launched in 1995. In 1996, two guys from Berkeley, California, founded Ask Jeeves. This search engine was innovative at the time. Users asked “Jeeves” questions rather than searching with keywords. They launched it in 1997, but Ask Jeeves had limitations.