In 1969, Sam Zell enjoyed a lucrative deal in Reno with 100% occupancy, yielding a 19% cash-on-cash return. His broker friend approached him about working for Jay Pritzker, a prominent entrepreneur. Sam opted to propose a partnership instead. This led to a pivotal relationship, where Pritzker became Sam’s mentor. They tackled ambitious projects, including a problematic development in Lake Tahoe. This revealed the complexities and risks of such ventures. Sam had considered developing properties,