The Native Marketing Stack: Stepping Stone to Web3 Adoption?
Every major technology platform connecting developers, apps, and people needs a marketing stack to achieve wide distribution. Facebook helped upstarts like All Birds ($370M Market cap in seven years) enter and win a market with existing incumbents like Nike. Facebook Ads has helped unlock the Shopify platform for D2C businesses. Apple and Google Play stores have led to apps like LensAI generating $35M in 45 days, and gaming distribution platforms like Steam are generating $10B in gaming reven...

Sesame Labs: A decentralized solution to web3 marketing
We are thrilled to announce our seed funding round of $4.5M, led by Wing Venture Capital and Patron. Our mission is to enable people and dApps to engage with trust in a decentralized world. To kickstart our journey, we have developed a web3 marketing platform in collaboration with Polygon and leading web3 gaming partners such as Decentral Games, Ethermon, League of Kingdoms, and others. So far, Sesame's platform has driven impressive NFT sales, significantly reduced spammy users claiming...

Driving on-chain engagement in DeFi: Premia Finance case study
This innovative DeFi protocol is pioneering a simpler and more capital-efficient method to generate yield from DeFi options trading. With the launch of their Premia Academy and Premia Blue subscription plan, Premia Finance focused on driving on-chain engagement and new user acquisition via their Interstellar Trading Competition.Driving on-chain engagement and user acquisitionPremia Finance launched Community Hub in tandem with their Interstellar Trading Competition. Pitching it as a win-win p...
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The Native Marketing Stack: Stepping Stone to Web3 Adoption?
Every major technology platform connecting developers, apps, and people needs a marketing stack to achieve wide distribution. Facebook helped upstarts like All Birds ($370M Market cap in seven years) enter and win a market with existing incumbents like Nike. Facebook Ads has helped unlock the Shopify platform for D2C businesses. Apple and Google Play stores have led to apps like LensAI generating $35M in 45 days, and gaming distribution platforms like Steam are generating $10B in gaming reven...

Sesame Labs: A decentralized solution to web3 marketing
We are thrilled to announce our seed funding round of $4.5M, led by Wing Venture Capital and Patron. Our mission is to enable people and dApps to engage with trust in a decentralized world. To kickstart our journey, we have developed a web3 marketing platform in collaboration with Polygon and leading web3 gaming partners such as Decentral Games, Ethermon, League of Kingdoms, and others. So far, Sesame's platform has driven impressive NFT sales, significantly reduced spammy users claiming...

Driving on-chain engagement in DeFi: Premia Finance case study
This innovative DeFi protocol is pioneering a simpler and more capital-efficient method to generate yield from DeFi options trading. With the launch of their Premia Academy and Premia Blue subscription plan, Premia Finance focused on driving on-chain engagement and new user acquisition via their Interstellar Trading Competition.Driving on-chain engagement and user acquisitionPremia Finance launched Community Hub in tandem with their Interstellar Trading Competition. Pitching it as a win-win p...
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Our mission is to help web3 brands open the floodgates on community growth, engagement and wallet relationship management. We like to think of ourselves as the “open sesame” command that unlocks the full potential of your community.
Communities are the beating heart of the web3 space, and community-led marketing starts with high quality, engaged members. Sesame Labs helps you identify, attract, and engage your most valuable asset.
In this edition of Open Sesame, we’ll cover the latest product updates, some news from the team, and give you a sneak peek of our upcoming community marketing content series.
Book your Community Hub demo today.
Introducing Sesame Community Hub, Rewards Storefronts, and our Discord Bot — all with the look and feel of your brand, and aligned with your campaign goals.

Our freshly revamped Community Hub is where everything comes together. It's a white-label solution that integrates seamlessly with your existing website, dApp, and brand.
Community Hubs coordinate community members' engagement activities using Quests, allowing them to:
Find & complete new Quests
Earn XP Points & Credits
Purchase goods
Check their leaderboard status
Note: XP points indicate your progress with Quests and determines your leaderboard ranking. Credits are used to purchase goods from the Rewards Store.

This the final destination for Credits. Because we believe that rewards should reinforce your brand, we provide our white-label Rewards Storefront to all customers to ensure a consistent, branded experience.

Now, your Quests are actionable within Discord. Our bot automagically injects a Quest update into the designated channel, allowing anyone to easily complete the task without leaving your server.
Explore your own Community Hub today!

What’s it like going from FAANG to founder? Sesame Labs’ co-founders Vinay and Aman are headed to Palo Alto on June 14 to talk about their journey from FAANG company leaders to becoming startup founders.
Whether you’re a founder, web3 builder, or looking for your next career opportunity, we’d love to see you at the event.
Please join us June 14, 2023 at 5:30pm. Space is limited and going fast. Register for the FAANG to Founder event!
The Sesame Labs team is growing, and we’re proud to introduce the latest additions to our rockstar roster of thinkers, builders and doers.
Eli is Sesame Labs' VP of Business Development & Strategy, and brings with him extensive consulting experience at the likes of ConsenSys and Blockdaemon. Eli has become an invaluable, cross-functional contributor to the team and we’re thrilled to have him driving strategic growth and BD initiatives.
Meet Ed, Sesame Labs' Founding Hacker. Ed attends high school in Toronto, Canada, where he spends his free time building in web3. He has already supported product launches and proven to be a rockstar hacker, punching far above his weight.
Hey! Thanks for reading this newsletter to the end! 😎
Coming soon, we’ll go deeper into the strategies and tactics you need to know for community growth and engagement in our upcoming Community Cardio series. Stay in-the-know to keep the heart of your web3 project healthy and thriving.
And, like all cardio, you’ll need to do some work. Thankfully, it’s as easy hitting the subscribe button below.
Our mission is to help web3 brands open the floodgates on community growth, engagement and wallet relationship management. We like to think of ourselves as the “open sesame” command that unlocks the full potential of your community.
Communities are the beating heart of the web3 space, and community-led marketing starts with high quality, engaged members. Sesame Labs helps you identify, attract, and engage your most valuable asset.
In this edition of Open Sesame, we’ll cover the latest product updates, some news from the team, and give you a sneak peek of our upcoming community marketing content series.
Book your Community Hub demo today.
Introducing Sesame Community Hub, Rewards Storefronts, and our Discord Bot — all with the look and feel of your brand, and aligned with your campaign goals.

Our freshly revamped Community Hub is where everything comes together. It's a white-label solution that integrates seamlessly with your existing website, dApp, and brand.
Community Hubs coordinate community members' engagement activities using Quests, allowing them to:
Find & complete new Quests
Earn XP Points & Credits
Purchase goods
Check their leaderboard status
Note: XP points indicate your progress with Quests and determines your leaderboard ranking. Credits are used to purchase goods from the Rewards Store.

This the final destination for Credits. Because we believe that rewards should reinforce your brand, we provide our white-label Rewards Storefront to all customers to ensure a consistent, branded experience.

Now, your Quests are actionable within Discord. Our bot automagically injects a Quest update into the designated channel, allowing anyone to easily complete the task without leaving your server.
Explore your own Community Hub today!

What’s it like going from FAANG to founder? Sesame Labs’ co-founders Vinay and Aman are headed to Palo Alto on June 14 to talk about their journey from FAANG company leaders to becoming startup founders.
Whether you’re a founder, web3 builder, or looking for your next career opportunity, we’d love to see you at the event.
Please join us June 14, 2023 at 5:30pm. Space is limited and going fast. Register for the FAANG to Founder event!
The Sesame Labs team is growing, and we’re proud to introduce the latest additions to our rockstar roster of thinkers, builders and doers.
Eli is Sesame Labs' VP of Business Development & Strategy, and brings with him extensive consulting experience at the likes of ConsenSys and Blockdaemon. Eli has become an invaluable, cross-functional contributor to the team and we’re thrilled to have him driving strategic growth and BD initiatives.
Meet Ed, Sesame Labs' Founding Hacker. Ed attends high school in Toronto, Canada, where he spends his free time building in web3. He has already supported product launches and proven to be a rockstar hacker, punching far above his weight.
Hey! Thanks for reading this newsletter to the end! 😎
Coming soon, we’ll go deeper into the strategies and tactics you need to know for community growth and engagement in our upcoming Community Cardio series. Stay in-the-know to keep the heart of your web3 project healthy and thriving.
And, like all cardio, you’ll need to do some work. Thankfully, it’s as easy hitting the subscribe button below.
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