KPIs are the ultimate indicator of how well your Mobile app is doing. KPI stands for Key Performance Indicator. The first rule of KPIs is that they need to be the “key indicators” of your business model and should always relate to the financial model directly. Why? Because you want to quantify and improve these KPIs to help your company earn more money or get more users. The main goal of any app is either to make sure users are using the app frequently or they are paying frequently. Hence it ...