The number of Web3 to Earn programs on the market is increasing every day, of which 84 are counted by BeepNews.

They are embedded in life in a subtle way, involving all aspects of our lives, earning coins for running, riding, reading, writing, learning English, and even eating and sleeping.

For example, we see that most Move to Earn projects have serious homogenization, and there are also some old projects that have been eliminated and self-packaged to rub up against the Web3 fever, and there are few cases of selling NFT and launch token before the APP is launched.

The image of mfers is derived from the "Are u winning son" stalk chart, and now the floor price is 2 ETH, already ranked among the blue chips. The acquisition of CryptoPunks has become the first IP in the NFT world.

Similarly, a large number of Web3 to Earn projects have been launched in a copycat manner, borrowing the successful ones' dual-token economic model and token consumption scenarios, packaging them with the concepts of "healthy living", "environmental protection", "meditation They borrowed the successful ones' dual token economy model and token consumption scenarios, packaged them with "healthy living", "environmental protection", and "positive thinking" concepts to attract users with the to earn approach, but they are undeniably improving and innovating Web3 to Earn.

In this article, we will talk about these innovations and what kind of Web3 to Earn programs have a stronger life.

Lower barriers to participation, FREE to earn

Axie Infinity and Stepn are recognized as the most successful Web3 to Earn programs. The former's participation threshold is 3 Axie, which is worth about $1900 at last October's price. The latter's participation threshold is 1 pair of sneakers NFT, now flooring at 20 SOL, worth about $2,000. The high participation threshold has dissuaded a large number of users.

The newly emerged Web3 to Earn program has significantly lowered the barrier to entry. According to BeepNews, new Web3 projects such as Wirtual, Sweatcoin, Calo App, dotmoovs, Aircoins.io, etc. support mobile to download APP and register with email or mobile number to play.

One side of the coin is a lower threshold, and the other side is a correspondingly lower return for users. Take Sweatcoin and Aircoins for example. sweatcoin does not support secondary market exchange yet, and the tokens can only be used to purchase, auction or donate goods from 600 brand partners within the app. aircoins withdrawing coins to an address needs to meet the condition that the value reaches $20 or more.

Although low threshold means low revenue, low/no threshold is still the trend for the development of Web3 to Earn.

First of all, users are the basis for the fracturing of the platform.

Imagine a Play to Earn game where you have to buy 1 of 8,888 NFTs to play, so once the game gets hot, it will be monopolized by the "elite users" who have money and leisure.

Another Play to Earn game, users can start the Web3 journey by downloading the application on their cell phones and registering their emails. Although the financial return tends to be 0, ordinary users can participate, whether they are woolgatherers, hotspots, real game lovers, or others, the scope and number of users are not limited.

Second, the high entry barrier does not constitute a necessary condition for price stability.

Uniswap is a good example of a product that meets the need for liquidity and automatic market making with a point-to-pool approach, providing simple features and an interface that allows prices to remain stable after generous airdrops.

Another benefit of Free to Earn is onboard's massive number of Web2 users. According to statistics, the number of global Internet users reaches 4.9 billion by November 2021. web2 can be the most direct source of web3 user expansion.

By allowing a large number of Web2 users to experience Web3 products with low/no barrier, they will experience what it means to own digital assets such as NFT for themselves; the withdrawal process will educate them on how to create wallets and keep the helper words; it will also let them know that Web3 world accounts - wallet addresses can be applied to multiple without repeated registration platforms and will not be closed by third parties.

Expanded functionality and scenarios to embed Web3 to Earn into their lives

The new Web3 to Earn project is expanding the functionality and scenarios of the application. For example, the scope of Move to Earn has been extended to include

Bike to Earn, Drive to Earn, Exercise to Earn, Miditate to Earn, etc. Related projects include Wirtual, dotmoovs, VICMOVE, PUML Better Health, BikeRush, ZenCats, etc.

The Web3 to Earn format is also becoming more interesting. For example, Genopets, a Move to Earn project on Solana, combines sports and games by extracting players' sports data through mobile devices and converting it into experience values that can be used to upgrade the game's pets.

The extension of functions is the result of users' needs being discovered gradually.

When the weather is bad, the Move to Earn program, which has the functions of dancing, yoga and meditation to earn coins, can compensate for users' outdoor running needs. For users who have the habit of cycling, the Bike to Earn program can be embedded into their lives very easily. All he has to do is download the app and open it before each ride.

The Web3 to Earn program is also promoting more active lifestyles such as exercise, learning, environmental protection, meditation and positive thinking.

As IOSG stated in the article "X to Earn: A Formal Challenge to the Death Spiral", for the Web3 to Earn program, users originally had the purpose of to Earn, but after a period of persistence, they began to recognize some non-financial rewards, including getting in better shape, becoming healthier, and having a more positive mental state.

The survey shows that for such programs, 83% of users are still willing to continue using them even if they enter a death spiral. There are even users who are willing to enter the program after it loses its heat. Compared to fitness cards, the Web3 to Earn program brings users financial rewards that are visible every day, and users are motivated to make healthy lifestyle choices every day.

For example, there is a program called Poppin on Solana that focuses on Eat to Earn. after taking pictures of food, you can get a Pop-bites virtual pet, Pop-bites are fed by taking pictures of food every day, what the Pop-bites grow into depends on the kind and amount of food you eat, and there are further GameFi play between Pop-bites further GameFi gameplay. Although there is still relatively little information about the project, it can be speculated that it will probably be a project to motivate users to eat healthy and diversify their diet.

In addition to this, Web3 to Earn also allows users to catch up with trends in a more interesting and novel way. When you show how many coins you have earned from running and how many coins you have earned from meditation on social media platforms, you can show your avant-garde lifestyle and attract other Web3 participants to interact with you.

The social attributes thus unfold. In fact, among the 84 Web3 to Earn projects counted by BeepNews, many of them involve social features, such as support for liking the creator's content and chatting among users. Social attributes can greatly enhance user stickiness.

Web2 applications are already emphasizing the importance of social interaction. For example, in the Keep community, fitness experts share their fitness results and healthy diets to provide motivation for other users. In the VW community, users share their experience of punching cards to attract other users to experience them. This should also be a trend in Web3 to Earn projects.

Conclusion

The wave of Web3 is coming our way, and its adoption is accelerating in the form of to Earn. Despite the irrationality and bubbles of the market, Web3 to Earn is also experiencing improvements and innovations. The barrier to entry is lowered, to Earn functions and scenarios are expanded, the concept of healthy living and environmental protection is emphasized, and social attributes are incorporated ......

As a16z agrees, the future of to Earn is X to Earn. Perhaps one day, the whole Web3 to Earn track will be detached from the investment attribute after experiencing market FOMO, greed, and cooling, and will really become popular and part of our daily life.

Note: This article is not intended as investment advice