The NFL isn’t just the most popular sports league in the U.S., it’s also the most valuable with the highest-rated programming and the priciest ad time. In 2021 the league signed an estimated $110 billion worth of media deals covering 11 years, which reportedly was nearly double the value of its previous contracts. “If you’re the most valuable content on those platforms, you’re going to be the bulk of their investment. And that’s what we are,” said Brian Rolapp, chief media and business office...