Apple "doesn't like" Web3, but it's been hiring Web3-related talent lately.

Apple is looking for experts in Web3, the company said on July 29. It needs a creative director with an interest in interactive platforms and Web3 and a content marketing director who understands Web3 technologies.

The news is both logical and unconvincing.

It makes sense because all five major U.S. tech companies, without exception, are in the Web3 business, with Amazon, Google, and Microsoft, all three of which are "cloud giants" and natural beneficiaries of the Web3 boom (generally speaking, every Web3 startup needs cloud services). Meta, on the other hand, has found the "strong connection" between Web3 and social, and has also started to lay out this track vigorously. According to Tiger's observation, the biggest social giants in China, US, Russia, and Japan are all on the Web3 track because NFT can bring "confirmed value" to creators' content. Apple, as the "top chair" of the global technology industry, will not ignore this technology and trend.

What is not reasonable is that Apple is not naturally fond of Web3, and there is no "common ground" between their values, philosophies, and business dealings.

One of the core concepts of Web3 is decentralization. Although Amazon, Google, Microsoft and Meta are all centralized Internet giants, there are levels of centralization. Amazon and other cloud giants also advocate the "distributed concept", and most cloud giants will put their servers in multiple locations, and they agree that absolute centralization is very risky. More crucially, all four of these tech giants have found a business fit with Web3 and have tapped into a greater business opportunity, so they are not so much rejecting Web3 as actively embracing it.

Apple, on the other hand, seems to be "out of step" with Web3 by nature. Apple's IOS system is more closed, and Google's Android system is more open. So far, almost all Web3 innovations related to cell phones have fallen to Android, not IOS, and to Android phone makers, not Apple. Recently, the Web3 giant Solana made mobile software: Solana Mobile Stack, which is based on Android. And no matter Samsung, HTC, Nothing and other cell phone makers are also based on Android for development.

Google's Android and Web3 in the operating system "sympathy", Amazon Cloud, Google Cloud, Microsoft Cloud, Huawei Cloud, Ali Cloud are and Web3 "scandal. Apple is the only tech giant that can't find a larger business combination with Web3.

What makes Apple even more uncomfortable is that, unlike other tech giants, Apple's market share is more likely to decrease because of the Web3 boom.

People often treat public chains as cloud databases such as AWS, wallets as operating systems, and DAPPs as APPs, except that public chains and AWS, although both are databases, do not have direct competition; wallets as operating systems, but Web3 wallets and Android systems do not have direct competition; DAPPs and APPs, because the number of users and time are relatively fixed, have direct competition in this sense. DAPP and APP, because the number of users and time are relatively fixed, have direct competition in this sense, but APPs such as Facebook, Instagram, Twitter, etc. have all found a combination with Web3, and are in a competitive and cooperative relationship.

Apple, on the other hand, seems to be incompatible with Web3 by nature. Because the ecology is more closed, Web3 vendors are cooperating with Android and constantly stealing Apple's market share; because there are only private cloud services and no public cloud services, they can only watch Amazon, Google, Microsoft and other cloud businesses grow because of the increase of Web3 companies, and there is nothing they can do about it.

What's more interesting is that Web3 can hardly overthrow the rule of public cloud, but it has the potential to gain more users on personal private cloud. Some domestic vendors have now launched decentralized personal private cloud services. This, in turn, is in direct competition with Apple's business.

Web3 seems to have a big gap with Apple in all aspects, but its existence seems to be a restraint to Apple's development. This makes Apple's "distaste" for the Web3 technology even greater. Matthew Ball, managing partner of venture capital firm Epyllion Co. suggested that Apple may be killing the Web3-based metaverse.

Ball said that while Apple seems capable of "thriving in the next era of more immersive computing," its control over distribution could hinder the industry as a whole. By not allowing Crypto-based virtual worlds, he claims, Apple has succeeded in preventing a specific type of disruptive innovation and category. By avoiding complex virtual worlds, the tech giant is exerting undue influence over "what is available and what is not.

Ball said that Apple makes a large portion of its profits by controlling the software on its platform through control APIs or application programming interfaces that act as a bridge between two applications. apps on Apple's iOS interface are approved by Apple and must be paid to Apple. All of Web3's apps, on the other hand, come in the form of DAPPs, which try to be free of Apple's control.

It's not just Web3, but Apple is so strong that it sometimes makes even other Internet giants "afraid to speak out". Whether it is Amazon, Google, Tencent or Meta, their basic services, i.e. services for individual users, are mainly presented in the form of APPs on cell phones. And with Apple occupying an absolute market share on the mobile side, it is hard for these Internet giants to disagree with Apple's rules and fees.

Generally speaking, Apple needs to take 30% of the "Apple Tax" and developers take 70% of the cost for users to download an APP. And within the APP (some need it, some don't), users pay, Apple still takes 30%. Even if Tencent is as strong as Apple (the user volume is not lower than Apple), it has to follow Apple's rules in the process of fighting with Apple.

The enemy of the enemy is a friend, and this has become the basis for cooperation between Internet companies and Web3 companies, and the two themselves have cooperated.

Of course, Apple itself is also trying to integrate its business with Web3. From the two positions currently recruited by Apple, one is trying to combine Web3 with AR, VR, this attempt, HTC in June 2022 will make a meta-universe phone, combining NFT, cryptocurrency with cell phones, VR; another perhaps is to combine streaming-related business with NFT, NFT-based creator economy has been more and more The recognition of the film and television giants, both Disney and Nifty, have been experimenting and exploring with increasing intensity this year.

However, even so, an awkward status quo is when tech giants such as Amazon, Google, Microsoft, Meta, IBM and others have found a combination of their core businesses with Web3. Only Apple is left alone as the forgotten one in Web3 development.

Apple "doesn't like" Web3, but it's been hiring Web3-related talent lately.

Apple is looking for experts in Web3, the company said on July 29. It needs a creative director with an interest in interactive platforms and Web3 and a content marketing director who understands Web3 technologies.

The news is both logical and unconvincing.

It makes sense because all five major U.S. tech companies, without exception, are in the Web3 business, with Amazon, Google, and Microsoft, all three of which are "cloud giants" and natural beneficiaries of the Web3 boom (generally speaking, every Web3 startup needs cloud services). Meta, on the other hand, has found the "strong connection" between Web3 and social, and has also started to lay out this track vigorously. According to Tiger's observation, the biggest social giants in China, US, Russia, and Japan are all on the Web3 track because NFT can bring "confirmed value" to creators' content. Apple, as the "top chair" of the global technology industry, will not ignore this technology and trend.

What is not reasonable is that Apple is not naturally fond of Web3, and there is no "common ground" between their values, philosophies, and business dealings.

One of the core concepts of Web3 is decentralization. Although Amazon, Google, Microsoft and Meta are all centralized Internet giants, there are levels of centralization. Amazon and other cloud giants also advocate the "distributed concept", and most cloud giants will put their servers in multiple locations, and they agree that absolute centralization is very risky. More crucially, all four of these tech giants have found a business fit with Web3 and have tapped into a greater business opportunity, so they are not so much rejecting Web3 as actively embracing it.

Apple, on the other hand, seems to be "out of step" with Web3 by nature. Apple's IOS system is more closed, and Google's Android system is more open. So far, almost all Web3 innovations related to cell phones have fallen to Android, not IOS, and to Android phone makers, not Apple. Recently, the Web3 giant Solana made mobile software: Solana Mobile Stack, which is based on Android. And no matter Samsung, HTC, Nothing and other cell phone makers are also based on Android for development.

Google's Android and Web3 in the operating system "sympathy", Amazon Cloud, Google Cloud, Microsoft Cloud, Huawei Cloud, Ali Cloud are and Web3 "scandal. Apple is the only tech giant that can't find a larger business combination with Web3.

What makes Apple even more uncomfortable is that, unlike other tech giants, Apple's market share is more likely to decrease because of the Web3 boom.

People often treat public chains as cloud databases such as AWS, wallets as operating systems, and DAPPs as APPs, except that public chains and AWS, although both are databases, do not have direct competition; wallets as operating systems, but Web3 wallets and Android systems do not have direct competition; DAPPs and APPs, because the number of users and time are relatively fixed, have direct competition in this sense. DAPP and APP, because the number of users and time are relatively fixed, have direct competition in this sense, but APPs such as Facebook, Instagram, Twitter, etc. have all found a combination with Web3, and are in a competitive and cooperative relationship.

Apple, on the other hand, seems to be incompatible with Web3 by nature. Because the ecology is more closed, Web3 vendors are cooperating with Android and constantly stealing Apple's market share; because there are only private cloud services and no public cloud services, they can only watch Amazon, Google, Microsoft and other cloud businesses grow because of the increase of Web3 companies, and there is nothing they can do about it.

What's more interesting is that Web3 can hardly overthrow the rule of public cloud, but it has the potential to gain more users on personal private cloud. Some domestic vendors have now launched decentralized personal private cloud services. This, in turn, is in direct competition with Apple's business.

Web3 seems to have a big gap with Apple in all aspects, but its existence seems to be a restraint to Apple's development. This makes Apple's "distaste" for the Web3 technology even greater. Matthew Ball, managing partner of venture capital firm Epyllion Co. suggested that Apple may be killing the Web3-based metaverse.

Ball said that while Apple seems capable of "thriving in the next era of more immersive computing," its control over distribution could hinder the industry as a whole. By not allowing Crypto-based virtual worlds, he claims, Apple has succeeded in preventing a specific type of disruptive innovation and category. By avoiding complex virtual worlds, the tech giant is exerting undue influence over "what is available and what is not.

Ball said that Apple makes a large portion of its profits by controlling the software on its platform through control APIs or application programming interfaces that act as a bridge between two applications. apps on Apple's iOS interface are approved by Apple and must be paid to Apple. All of Web3's apps, on the other hand, come in the form of DAPPs, which try to be free of Apple's control.

It's not just Web3, but Apple is so strong that it sometimes makes even other Internet giants "afraid to speak out". Whether it is Amazon, Google, Tencent or Meta, their basic services, i.e. services for individual users, are mainly presented in the form of APPs on cell phones. And with Apple occupying an absolute market share on the mobile side, it is hard for these Internet giants to disagree with Apple's rules and fees.

Generally speaking, Apple needs to take 30% of the "Apple Tax" and developers take 70% of the cost for users to download an APP. And within the APP (some need it, some don't), users pay, Apple still takes 30%. Even if Tencent is as strong as Apple (the user volume is not lower than Apple), it has to follow Apple's rules in the process of fighting with Apple.

The enemy of the enemy is a friend, and this has become the basis for cooperation between Internet companies and Web3 companies, and the two themselves have cooperated.

Of course, Apple itself is also trying to integrate its business with Web3. From the two positions currently recruited by Apple, one is trying to combine Web3 with AR, VR, this attempt, HTC in June 2022 will make a meta-universe phone, combining NFT, cryptocurrency with cell phones, VR; another perhaps is to combine streaming-related business with NFT, NFT-based creator economy has been more and more The recognition of the film and television giants, both Disney and Nifty, have been experimenting and exploring with increasing intensity this year.

However, even so, an awkward status quo is when tech giants such as Amazon, Google, Microsoft, Meta, IBM and others have found a combination of their core businesses with Web3. Only Apple is left alone as the forgotten one in Web3 development.