[TL;DR] Make users feel special. Share success stories, use exclusivity, or even buy them alcohol—all with the end goal of giving them a sneak peak of a successful user story. There’s a lot of literature on marketing + winning customers. Stripe has a good piece on B2B customer acquisition, and Lenny Rachitsky has written about how the biggest consumer companies got their first 1000 users. However, reaching a certain metric—customer count, MRR, WAU growth, etc.—is often a process that most fou...