Every now and then, a founder friend will DM me asking for GTM advice — usually along the lines of “how should we launch?” or “what campaigns worked for you?” And while I get the curiosity, I also have to remind myself: this is literally what I do for a living. I build go-to-market strategies. I test messaging. I manage community reactions. I ship growth. And every hour I spend answering that DM is an hour I’m not spending on Elfa(www.elfa.ai) — the product I’m currently pouring every ounce o...

Every now and then, a founder friend will DM me asking for GTM advice — usually along the lines of “how should we launch?” or “what campaigns worked for you?” And while I get the curiosity, I also have to remind myself: this is literally what I do for a living. I build go-to-market strategies. I test messaging. I manage community reactions. I ship growth. And every hour I spend answering that DM is an hour I’m not spending on Elfa(www.elfa.ai) — the product I’m currently pouring every ounce o...