
Why I decided to join Alliance instead of building another startup
I recently underwent the titanic task of building a tech startup. It lasted 4 years, and while the decision to close shop wasn’t an easy one, in hindsight, it was the right path for everyone involved. Having a blank canvas to decide my next move was refreshing. The builder’s natural impulse is to try again and start a second company with all the experience and learnings of the previous one. I asked myself a thousand questions. Should I build another startup in this recession? What should I fo...

The Metaverse thesis
We are witnessing the emergence of an interconnected and 3D virtual world called the Metaverse. It allows people anywhere to socialize in real-time in an infinite number of user-generated worlds. It democratizes access to take part in the growth of a user-owned internet economy. The internet has always been about connecting people. Over the past three decades, the way we all interact with the web has evolved. The three key eras of online-based communities as:Web 1.0 - Netscape connected us on...

We are witnessing the early days of the emergence of a global, open financial system, the impact of which will dwarf that of the internet itself.
Web3/Crypto is an open source technology with deep-rooted network effects. Each cycle grows at ever faster speeds.
It is zero-sum. Programmable on-chain money will kill friction-heavy financial services.
Crypto/Web3 is a silent killer. It will take over in slow incremental changes.
A crypto-native relay generation is taking over power and wealth in the next 5-10 years.
New and existing asset classes will be ported natively onto the internet, with all value settling on blockchains.
Permission-less access to non-sovereign stores of value, paired with powerful coordination and incentive mechanisms, is becoming the new norm.
The industry has attracted only a few Entrepreneurs, Fortune 500 companies, Politicians, and Institutional money. The true tipping point is near.
It is a revolution, an ideological paradigm shift. Hard to erase an idea from the minds of over 200 million people.
The market can’t be timed. Long-term building & investment wins.
Communities are king, technology is second, revenue is third. Focus on the former.
Back early-stage ventures, publicly-traded protocols, and everything in between.
Layer 1 will capture the most upside by allowing superimposed protocols.
The market is decoupling from Bitcoin and Ethereum every cycle. Be nimble.
Have a decision-making framework with aligned incentives.
Find and focus on my Alpha; my area of expertise.
New verticals offer asymmetric opportunities. Be ok missing some.
Composable products & software > monoliths
In Web3 reputation travels with you.

We are witnessing the early days of the emergence of a global, open financial system, the impact of which will dwarf that of the internet itself.
Web3/Crypto is an open source technology with deep-rooted network effects. Each cycle grows at ever faster speeds.
It is zero-sum. Programmable on-chain money will kill friction-heavy financial services.
Crypto/Web3 is a silent killer. It will take over in slow incremental changes.
A crypto-native relay generation is taking over power and wealth in the next 5-10 years.
New and existing asset classes will be ported natively onto the internet, with all value settling on blockchains.
Permission-less access to non-sovereign stores of value, paired with powerful coordination and incentive mechanisms, is becoming the new norm.
The industry has attracted only a few Entrepreneurs, Fortune 500 companies, Politicians, and Institutional money. The true tipping point is near.
It is a revolution, an ideological paradigm shift. Hard to erase an idea from the minds of over 200 million people.
The market can’t be timed. Long-term building & investment wins.
Communities are king, technology is second, revenue is third. Focus on the former.
Back early-stage ventures, publicly-traded protocols, and everything in between.
Layer 1 will capture the most upside by allowing superimposed protocols.
The market is decoupling from Bitcoin and Ethereum every cycle. Be nimble.
Have a decision-making framework with aligned incentives.
Find and focus on my Alpha; my area of expertise.
New verticals offer asymmetric opportunities. Be ok missing some.
Composable products & software > monoliths
In Web3 reputation travels with you.

Why I decided to join Alliance instead of building another startup
I recently underwent the titanic task of building a tech startup. It lasted 4 years, and while the decision to close shop wasn’t an easy one, in hindsight, it was the right path for everyone involved. Having a blank canvas to decide my next move was refreshing. The builder’s natural impulse is to try again and start a second company with all the experience and learnings of the previous one. I asked myself a thousand questions. Should I build another startup in this recession? What should I fo...

The Metaverse thesis
We are witnessing the emergence of an interconnected and 3D virtual world called the Metaverse. It allows people anywhere to socialize in real-time in an infinite number of user-generated worlds. It democratizes access to take part in the growth of a user-owned internet economy. The internet has always been about connecting people. Over the past three decades, the way we all interact with the web has evolved. The three key eras of online-based communities as:Web 1.0 - Netscape connected us on...
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