You’ve seen the dazzling rise: a hot influencer drops a tweet about a “next 100× gem,” prices skyrocket, followers FOMO in… and then crash. What the promo videos never show? The sell-off. Let’s see why influencers push coins hard — but stay silent when it’s time to pull out.

Influencers often receive large token allocations before promotions begin. They’re paid or compensated in crypto, so they need the price to rise to unload their stash. As Reddit users point out:

“They’ll tell you about the next 100 × crypto. Meanwhile, they already bought last week, want it to pump after they talk about it and then sell immediately”

So when the hype video drops, guess who’s already selling?

Research from Indiana University analyzed over 36,000 tweets from crypto influencers. The findings?

• Day 1 average return: +1.83%

• Day 30 average return: –6.53%
  Meaning initial spikes vanish fast, and quickly turn negative

In other words, if you bought into the hype and held on, you likely got burned.

A staggering:

• 76% of influencer-pushed memecoins vanish within days

• 80% lose 70% of their value in the first week

This aligns with the classic “pump — sell — dump” script: hype is inflated, bags are unloaded, followers get left behind.

Telling followers to sell would tank the hype and stop momentum. Worse — they’d be exposing insider knowledge of when they’ve already dumped. That would be bad for branding (and possibly illegal).

Instead, they:

• Keep pushing bullish content

• Frame it as “long-term hold” advice

• Stay silent or pivot the narrative as prices fall

No one wants to admit “I sold at $10, you should have too.”

• Always DYOR (do your own research). Don’t just rely on influencers

• Set clear entry and exit points. Use take-profit orders — don’t chase price action.

• Watch for red flags, like opaque team info, sudden influencer partnerships, or dramatic pump patterns.

• Diversify your portfolio to reduce single-asset exposure.

Influencers can help you discover opportunities, but never trust them with your sell strategy. The short-term gains they hype rarely last, and their silence at the peak is telling.

If you only remember one thing: Buy smart, sell smarter — before the influencer goes quiet.

Thanks for reading!