Cashway -  is a digital platform that offers instant

short-term microloans to retail customers in Kenya. In this paper, an analysis of the company was carried out, both at the macro and microeconomic levels.

This project reference indicates the main conclusions on the presented points

of work, as well as the final conclusion and the suitability of the company for cooperation in terms of lending.

Kenya is an extremely promising and interesting market in terms of

investments and financing of the population. Especially captivating is the growth of the population, as well as low level of trust in the banking system. 

At the same time, how well the financial literacy of the population is developed is a mystery. That is why, when entering this market, it is worth paying special attention to social risks.

The project is backed by a strong team with a clear management system and a guarantor in the form of a parent company. At the same time, the simplicity of the product is both captivating and alarming. 

Of course, the product is clear and simple for the consumer, however, the non-collateral system in relation to private clients is alarming.

The company's net profit has come out of negative values and is projected

to grow. However, the development of the company is quite slow, which

affects the trust in the organization. However, given the specifics of the market, it can be argued that these indicators are acceptable.

It should be borne in mind that the markets of African countries are not stable, at the same time, the company's financial statements are credible and with proper control, we will be able to see an adequate quality deal.

I can say that lending to the Cashway company is

likely, however, it is worth considering all the risks associated with this company. A large amount of borrowed funds, a low percentage of profitability, as well as extremely slow growth at all projected points of development. The market in question actually has a great potential for growth, however, it should be understood that Cashway must make efforts to take a worthy place

in the market. In this case, lending will be more likely.

**

**

Country, region, industry overview

   Kenya's adult population is expected to continue to increase. This is about 2% more and amounts to about 700 thousand people annually. Mobile proximity in the country is also growing. Mobile penetration is now 35% and could increase by 48% in 2025.

  In addition, Kenyans have a lot of mistrust of banks. Kenyans have an NPS score of 37 out of 100.

The chart above is a forecast for the size of the lending market in Kenya and is projected to continue to grow.

 **

Due to the fact that the first - the digital lending business in the country has the potential for growth, and the second - an increase in the number of clients in this industry is expected, according to forecasts. In my opinion, the fintech microlending business in Kenya has a bright future. Below are the indicators by month.

Team:

The team has extensive experience in the fields of financial technology and traditional and modern finance.The CEO is the former president of Standard Bank.This is a powerful assistant. **

Cashway -  is a digital platform that offers instant

short-term microloans to retail customers in Kenya. In this paper, an analysis of the company was carried out, both at the macro and microeconomic levels.

This project reference indicates the main conclusions on the presented points

of work, as well as the final conclusion and the suitability of the company for cooperation in terms of lending.

Kenya is an extremely promising and interesting market in terms of

investments and financing of the population. Especially captivating is the growth of the population, as well as low level of trust in the banking system. 

At the same time, how well the financial literacy of the population is developed is a mystery. That is why, when entering this market, it is worth paying special attention to social risks.

The project is backed by a strong team with a clear management system and a guarantor in the form of a parent company. At the same time, the simplicity of the product is both captivating and alarming. 

Of course, the product is clear and simple for the consumer, however, the non-collateral system in relation to private clients is alarming.

The company's net profit has come out of negative values and is projected

to grow. However, the development of the company is quite slow, which

affects the trust in the organization. However, given the specifics of the market, it can be argued that these indicators are acceptable.

It should be borne in mind that the markets of African countries are not stable, at the same time, the company's financial statements are credible and with proper control, we will be able to see an adequate quality deal.

I can say that lending to the Cashway company is

likely, however, it is worth considering all the risks associated with this company. A large amount of borrowed funds, a low percentage of profitability, as well as extremely slow growth at all projected points of development. The market in question actually has a great potential for growth, however, it should be understood that Cashway must make efforts to take a worthy place

in the market. In this case, lending will be more likely.

**

**

Country, region, industry overview

   Kenya's adult population is expected to continue to increase. This is about 2% more and amounts to about 700 thousand people annually. Mobile proximity in the country is also growing. Mobile penetration is now 35% and could increase by 48% in 2025.

  In addition, Kenyans have a lot of mistrust of banks. Kenyans have an NPS score of 37 out of 100.

The chart above is a forecast for the size of the lending market in Kenya and is projected to continue to grow.

 **

Due to the fact that the first - the digital lending business in the country has the potential for growth, and the second - an increase in the number of clients in this industry is expected, according to forecasts. In my opinion, the fintech microlending business in Kenya has a bright future. Below are the indicators by month.

Team:

The team has extensive experience in the fields of financial technology and traditional and modern finance.The CEO is the former president of Standard Bank.This is a powerful assistant. **