Technology companies have historically leveraged media primarily as a tool for announcing new products or services. Through press releases, they’ve managed to inform their audience about the latest offerings efficiently, albeit monotonously. But the hyper-evolution of the technology, regulatory and political sectors, coupled with an increasingly informed and engaged public, calls for a reimagining of how technology companies approach media. It’s time for these entities to transition from mere...

Technology companies have historically leveraged media primarily as a tool for announcing new products or services. Through press releases, they’ve managed to inform their audience about the latest offerings efficiently, albeit monotonously. But the hyper-evolution of the technology, regulatory and political sectors, coupled with an increasingly informed and engaged public, calls for a reimagining of how technology companies approach media. It’s time for these entities to transition from mere...

Apple Inc. has unveiled its much-anticipated Augmented Reality headset, Apple Vision Pro, in its first major hardware launch for almost a decade. As pointed out by numerous reporters, the Vision Pro has been launched well outside the consumer budget, with a $3,499 price tag suggesting Apple’s initial focus will be on a more niche market, possibly including developers and early adopters. The marketing around the product and the capabilities it offers imply a broader consumer appeal. This repre...

Apple Inc. has unveiled its much-anticipated Augmented Reality headset, Apple Vision Pro, in its first major hardware launch for almost a decade. As pointed out by numerous reporters, the Vision Pro has been launched well outside the consumer budget, with a $3,499 price tag suggesting Apple’s initial focus will be on a more niche market, possibly including developers and early adopters. The marketing around the product and the capabilities it offers imply a broader consumer appeal. This repre...

Public relations is often perceived as a tactical function, a tool in the corporate toolbox designed to manage reputations, convey information and shape public opinion. PR is a far more complex and philosophical field than it initially appears. By delving into the philosophy of public relations, we begin to grasp the foundational principles that underpin this profession. PR's primary focus is establishing and maintaining mutually beneficial relationships between an organization and its p...

Public relations is often perceived as a tactical function, a tool in the corporate toolbox designed to manage reputations, convey information and shape public opinion. PR is a far more complex and philosophical field than it initially appears. By delving into the philosophy of public relations, we begin to grasp the foundational principles that underpin this profession. PR's primary focus is establishing and maintaining mutually beneficial relationships between an organization and its p...

The onset of artificial intelligence has introduced a paradigm shift in the way brands are managed, bringing forth a dynamic and fluid approach to this traditionally consistent domain. Historically, brand management has been guided by the principle of consistency. The approach was to establish a strong and unwavering brand image and adhere to it relentlessly, preserving the essence of the brand in the face of any market turbulence. This steadfast approach worked well for a time, but with AI&a...

The onset of artificial intelligence has introduced a paradigm shift in the way brands are managed, bringing forth a dynamic and fluid approach to this traditionally consistent domain. Historically, brand management has been guided by the principle of consistency. The approach was to establish a strong and unwavering brand image and adhere to it relentlessly, preserving the essence of the brand in the face of any market turbulence. This steadfast approach worked well for a time, but with AI&a...

Human understanding is often trapped in the confines of individual perception. Marketing, often viewed through a predominantly commercial lens, plays an instrumental role in bridging this gap in understanding. As a language of communication, it has the potential to facilitate a symbiotic relationship between divergent perspectives, serving as an unexpected agent of comprehension and empathy. On the surface, the role of marketing role is to persuade, to promote, and to sell. But going deeper, ...

Human understanding is often trapped in the confines of individual perception. Marketing, often viewed through a predominantly commercial lens, plays an instrumental role in bridging this gap in understanding. As a language of communication, it has the potential to facilitate a symbiotic relationship between divergent perspectives, serving as an unexpected agent of comprehension and empathy. On the surface, the role of marketing role is to persuade, to promote, and to sell. But going deeper, ...

I often find myself caught in the contemplative realm of thought, exploring the boundless horizons of human behavior and its profound impact on the world of brands. Our minds, fascinatingly, are a labyrinth of biases - a treasure trove of cognitive missteps that shape our everyday decisions. What if we could harness these biases, make them our allies in creating brand strategies that resonate with the very core of our audience? I want to introduce you to the ‘Pratfall Effect.’ This interestin...

I often find myself caught in the contemplative realm of thought, exploring the boundless horizons of human behavior and its profound impact on the world of brands. Our minds, fascinatingly, are a labyrinth of biases - a treasure trove of cognitive missteps that shape our everyday decisions. What if we could harness these biases, make them our allies in creating brand strategies that resonate with the very core of our audience? I want to introduce you to the ‘Pratfall Effect.’ This interestin...

Announcing Broadcast by Studio Self: Your Unlimited Monthly Media Asset PartnerWe are thrilled to introduce you to the latest addition to our range of services - Broadcast by Studio Self. Designed to elevate your brand's voice, help you confidently navigate the press landscape, and put you on the map, Broadcast is more than just a service, it's your strategic partner in media and PR.Your Media Assets, Created For YouWith Broadcast, you gain access to an array of media assets created...

Announcing Broadcast by Studio Self: Your Unlimited Monthly Media Asset PartnerWe are thrilled to introduce you to the latest addition to our range of services - Broadcast by Studio Self. Designed to elevate your brand's voice, help you confidently navigate the press landscape, and put you on the map, Broadcast is more than just a service, it's your strategic partner in media and PR.Your Media Assets, Created For YouWith Broadcast, you gain access to an array of media assets created...

The relationship between PR practitioners and their publics has been fundamentally altered by AI. Historically, PR was a human-centric field: creating relationships, managing reputations, and tailoring messages to various audiences required a deep understanding of human nature and communication nuances. This emotional intelligence was believed to be inherently human, resistant to automation. The advent of AI has led to automated press releases, data-driven audience segmentation, and personali...

The relationship between PR practitioners and their publics has been fundamentally altered by AI. Historically, PR was a human-centric field: creating relationships, managing reputations, and tailoring messages to various audiences required a deep understanding of human nature and communication nuances. This emotional intelligence was believed to be inherently human, resistant to automation. The advent of AI has led to automated press releases, data-driven audience segmentation, and personali...

The way a brand expresses itself can make or break its market image. An aspect of branding often overlooked is the psychological underpinning of tone-branding - the unique voice a brand adopts to communicate with its target audience. In a post-AI, post-ChatGPT world, the vast majority of brands will fall into the trap of sounding exactly the same, carbon copies of an almost centralised version of the “right” tone. While startups need to focus on product development and growth strategies, they...

The way a brand expresses itself can make or break its market image. An aspect of branding often overlooked is the psychological underpinning of tone-branding - the unique voice a brand adopts to communicate with its target audience. In a post-AI, post-ChatGPT world, the vast majority of brands will fall into the trap of sounding exactly the same, carbon copies of an almost centralised version of the “right” tone. While startups need to focus on product development and growth strategies, they...

The Human Need for Belonging: A Foundation for Branding The renowned psychologist, Abraham Harold Maslow, placed belongingness as a fundamental human need in his hierarchy of needs, sitting right after physiological and safety requirements. Maslow articulated that our identity is deeply intertwined with our sense of belonging. Only after this need for belonging is fulfilled, individuals seek esteem and, ultimately, self-actualization. Maslow's theory implies that our self-perception and ...

The Human Need for Belonging: A Foundation for Branding The renowned psychologist, Abraham Harold Maslow, placed belongingness as a fundamental human need in his hierarchy of needs, sitting right after physiological and safety requirements. Maslow articulated that our identity is deeply intertwined with our sense of belonging. Only after this need for belonging is fulfilled, individuals seek esteem and, ultimately, self-actualization. Maslow's theory implies that our self-perception and ...