User should get bigger pie: re-understanding of user-platform relationships IM users should get more share of the product value; users are the ultimate contributor of the social network. Which interaction should be rewarded? (users help system gets stronger)Joining IMInvitationKeep activeAnti-WhatsApp co-creation - good experience - user should get bigger shares Best co-creation product is IM, and then UGC platforms. These products heavily relies on users’ power. Uber Meituan Pinduoduo:user s...