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SuperRareAnnouncing the $RARE Curation Token and the SuperRare Network
A revolution in NFT art curation and the decentralization of SuperRare Exactly 20 seconds past 11:20PM (UTC) on April 5th of 2018, the first artwork was minted on SuperRare. We know this precise time and date due to the innovation that makes SuperRare so exciting: our first transaction, like the thousands that followed it, was immutably preserved on the Ethereum blockchain. 1,229 days later, more than $90M in NFT art has been sold by over 1,400 artists on SuperRare. Hobbies became careers. Di...
SuperRareSuperRare Origin Stories
Recounting the early days of the NFT art market & peering ahead into the decentralized future with SuperRare co-founder & CEO, John CrainSuperRare was born from a simple idea: what if we could build an art market that put power into the hands of artists? This blog post is a window into SuperRare’s mission to transform this idea into a global artistic movement, as we reflect on our path so far, our community at large and our vision for the future.The BeforeFor almost as long as computers have ...
SuperRareDon’t Trust, verify: How $RARE staking solves the reputation problem in cryptoart
This is part 3 in a series of deep dives on the proposed $RARE staking model and its benefits to artists, collectors, and curators:Part 1: DiscoveryPart 2: CommunityPart 3: ReputationBefore the digital art revolution, artists, collectors, and curators were at the mercy of a system that refused to serve the vast majority of them well. The power to determine what art was valuable or noteworthy remained jealously guarded by self-appointed insiders who barred anyone else from entering their ivory...
SuperRareAnnouncing the $RARE Curation Token and the SuperRare Network
A revolution in NFT art curation and the decentralization of SuperRare Exactly 20 seconds past 11:20PM (UTC) on April 5th of 2018, the first artwork was minted on SuperRare. We know this precise time and date due to the innovation that makes SuperRare so exciting: our first transaction, like the thousands that followed it, was immutably preserved on the Ethereum blockchain. 1,229 days later, more than $90M in NFT art has been sold by over 1,400 artists on SuperRare. Hobbies became careers. Di...
SuperRareSuperRare Origin Stories
Recounting the early days of the NFT art market & peering ahead into the decentralized future with SuperRare co-founder & CEO, John CrainSuperRare was born from a simple idea: what if we could build an art market that put power into the hands of artists? This blog post is a window into SuperRare’s mission to transform this idea into a global artistic movement, as we reflect on our path so far, our community at large and our vision for the future.The BeforeFor almost as long as computers have ...
SuperRareDon’t Trust, verify: How $RARE staking solves the reputation problem in cryptoart
This is part 3 in a series of deep dives on the proposed $RARE staking model and its benefits to artists, collectors, and curators:Part 1: DiscoveryPart 2: CommunityPart 3: ReputationBefore the digital art revolution, artists, collectors, and curators were at the mercy of a system that refused to serve the vast majority of them well. The power to determine what art was valuable or noteworthy remained jealously guarded by self-appointed insiders who barred anyone else from entering their ivory...
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Tripling Down on Artist Sovereignty
One of the core principles of the web3 movement is that people can now truly own their data — paving the way for us to collectively wrest control of our digital selves back from the corporate leviathans who have dominated the web2 landscape in recent decades.
For digital creators long captive to the exploitation of these monopolistic giants, this difference is especially massive. In fact, it’s nothing short of a revolution.
On web2 platforms like Instagram, creators contribute works that become completely controlled by the platform. No more ownership once it’s been published. No recourse if you don’t support the company's direction. No portability of your intellectual property if they decide to shut down. If the company doesn’t like your post, poof — they can just delete it. If they want to tweak the algorithm and make it more expensive for you to reach your audience, they can do it anytime. And if you want to move your creations to a different platform? Nope! Not gonna make it.
Thankfully, due to the shared data layer that underlies the blockchain, web3 creators are no longer beholden to the whims and fancies of any specific tech platform. If they don’t like how an NFT marketplace is running the show, they can take their creations elsewhere and not have to worry about rebuilding their community from scratch.
In the cryptoart world, this means that artists can and should have as much agency over their assets as they like, with control right down to the minting contracts that underpin their artworks.
When SuperRare first launched in 2018, the only option was for artists to mint under the shared SuperRare (SUPR) house contract because we wanted to simplify what was an incredibly niche and complex user experience. After years of anticipating more widespread adoption, last summer when we announced our vision for the decentralized future of SuperRare, we also launched the ability for SuperRare artists to create their own self-sovereign smart contracts. The physics of an open, decentralized data layer implies that value creation must stem from product innovation rather than platform capture (i.e. the Big Tech model). More optionality for artists in how they express themselves ultimately means a better, richer world for all of us to enjoy.
At the end of the day, artists should be empowered to “be their own platform” — to have full sovereign and creative control over their work. They should be able to tailor smart contracts to their unique needs, and showcase their work on a marketplace (or two…or five) that aligns with their creative and moral outlook on the world.
That’s why we intend to open doors and build bridges that provide greater control to artists — starting with native support for custom contracts developed by web3 innovators like Manifold and Transient Labs. This means that SuperRare artists can now mint a custom contract on one of these partner platforms and then showcase their works on the SuperRare marketplace, where they’ll enjoy broad exposure to the world’s top collectors and curators.
It's the best possible scenario for artists. They can craft a smart contract and viewer experience to their creative needs like a bespoke suit, while still keeping it RARE.
The revolution is being tokenized. Experience it today on SuperRare.
Tripling Down on Artist Sovereignty
One of the core principles of the web3 movement is that people can now truly own their data — paving the way for us to collectively wrest control of our digital selves back from the corporate leviathans who have dominated the web2 landscape in recent decades.
For digital creators long captive to the exploitation of these monopolistic giants, this difference is especially massive. In fact, it’s nothing short of a revolution.
On web2 platforms like Instagram, creators contribute works that become completely controlled by the platform. No more ownership once it’s been published. No recourse if you don’t support the company's direction. No portability of your intellectual property if they decide to shut down. If the company doesn’t like your post, poof — they can just delete it. If they want to tweak the algorithm and make it more expensive for you to reach your audience, they can do it anytime. And if you want to move your creations to a different platform? Nope! Not gonna make it.
Thankfully, due to the shared data layer that underlies the blockchain, web3 creators are no longer beholden to the whims and fancies of any specific tech platform. If they don’t like how an NFT marketplace is running the show, they can take their creations elsewhere and not have to worry about rebuilding their community from scratch.
In the cryptoart world, this means that artists can and should have as much agency over their assets as they like, with control right down to the minting contracts that underpin their artworks.
When SuperRare first launched in 2018, the only option was for artists to mint under the shared SuperRare (SUPR) house contract because we wanted to simplify what was an incredibly niche and complex user experience. After years of anticipating more widespread adoption, last summer when we announced our vision for the decentralized future of SuperRare, we also launched the ability for SuperRare artists to create their own self-sovereign smart contracts. The physics of an open, decentralized data layer implies that value creation must stem from product innovation rather than platform capture (i.e. the Big Tech model). More optionality for artists in how they express themselves ultimately means a better, richer world for all of us to enjoy.
At the end of the day, artists should be empowered to “be their own platform” — to have full sovereign and creative control over their work. They should be able to tailor smart contracts to their unique needs, and showcase their work on a marketplace (or two…or five) that aligns with their creative and moral outlook on the world.
That’s why we intend to open doors and build bridges that provide greater control to artists — starting with native support for custom contracts developed by web3 innovators like Manifold and Transient Labs. This means that SuperRare artists can now mint a custom contract on one of these partner platforms and then showcase their works on the SuperRare marketplace, where they’ll enjoy broad exposure to the world’s top collectors and curators.
It's the best possible scenario for artists. They can craft a smart contract and viewer experience to their creative needs like a bespoke suit, while still keeping it RARE.
The revolution is being tokenized. Experience it today on SuperRare.
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