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Aug 13

Zeru x Celo: Onboarding the Future of Trust to a Mission-Driven Blockchain

We’re proud to announce that zScore by Zeru has officially launched on Celo, the Ethereum L2 built for the real world and designed for fast, low-cost transactions worldwide, marking a significant step in expanding decentralized reputation infrastructure to mission-aligned ecosystems. This is more than just a technical deployment. Since launching on mainnet Earth Day 2020, the Celo community has maintained its commitment to building applications for real-world impact, including financial inclu...

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Zeru Raises $300K to Build the Universal Reputation Layer

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Bridging Real-World Credit Scores to DeFAI with Reclaim Protocol

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Zeru Chooses to Build Interoperable, Onchain Credit Scoring on EigenLayer

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Zeru Launches Verifiable User Reputation as a Service on EigenLayer for Crypto AI Apps

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From Yield to Intent: Decoding On-Chain Behavior on Uniswap

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Parag Paul on Disruption, UBI, and zScore

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Zeru Finance

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a universal reputation primitive for the institutional adoption of blockchains.

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Jul 30
Zeru x Kelp: Smarter Airdrops, Real Users
We’re thrilled to announce that Kelp and Kernel will be integrating Zeru’s zScore into their upcoming airdrops, a major step forward in making incentive campaigns more effective, fair, and intelligent.The Problem With Airdrops TodayProtocols spend millions distributing tokens in the name of growth. But most airdrops still follow primitive logic:Rewarding short-term behaviorIgnoring wallet historyLacking safeguards against bots and SybilsAs a result, protocols end up rewarding extractors, not ...
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Jul 24
Zeru Raises $300K to Build the Universal Reputation Layer
Backed by Leading Ecosystems and BuildersZeru, the team behind zScore, DeFi’s newest primitive, is proud to announce that we have raised $300K in pre-seed funding at a $15M valuation, backed by some of the most forward-thinking builders and ecosystems in crypto. We are thrilled to be supported by respected angel investors like:Ganesh (Covalent)Chandan Choudhury (Router Protocol)Nikhil Raghuveera (Predicate)David Phelps (JokeRace)Yarden and Dean (Othentic)Kamesh and Ram (OpenLedger)In addition...
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Jul 23
Predicate x Zeru: Composable Risk Meets Composable Reputation
In Web3, we’ve composed everything, except reputation. Predicate has become a foundational layer for programmable transaction policies, enabling developers and organizations to define exactly who can do what, and under what conditions. But until now, the industry has lacked one critical input for those policies: Reputation. Today, we’re excited to announce a partnership between Predicate and Zeru, bringing zScore, our wallet-level reputation primitive, into Predicate’s powerful policy network...
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Jul 22
From Yield to Intent: Decoding On-Chain Behavior on Uniswap
OverviewThis research presents a comprehensive behavioral analysis of DEX wallets on Uniswap, combining both liquidity provisioning and token swapping activities to derive unified wallet-level behavioral scores. Across a sample of 20,000+ randomly selected addresses, we evaluate user behavior through two key lenses:LP scores reflecting engagement, holding patterns, and category coverage across stable-stable, stable-volatile, and volatile-volatile pools, andSwap scores capturing volume, freque...
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Jul 21
Aave vs. Morpho: Unveiling User Behavior Through Zeru’s zScore Lens
Executive SummaryThe recent crypto market downturn (June 20–24, 2025) triggered widespread liquidations on DeFi lending platforms. Using zScore, Zeru’s onchain reputation system, we compared liquidation patterns and user behaviors on Aave and Morpho Blue between June 1–30, 2025, revealing critical insights:Risk Distribution: Most liquidated wallets on both platforms had zScores below 300, highlighting the predictive power of Zeru’s risk scoring.Behavioral Divergence: Aave users were notably a...
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Jun 27
How Credit Reputation Played Out in DeFi’s June Liquidation Cascade
Between June 20–24, 2025, cryptocurrency values took a sharp downturn, triggering one of the year’s largest liquidation cascades across DeFi lending protocols. While price drops were the spark, the deeper story lies in user behavior, credit risk, and how platforms like Aave and Morpho Blue structured that risk. At Zeru, we used our onchain reputation engine (zScore) to analyze wallet-level risk signals before and after the event — and what we uncovered tells us not just who was liquidated, bu...
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Jun 25
Zeru Receives Grant from Eigen Foundation to Scale Universal Reputation Infrastructure
In an increasingly agentic and AI-powered world, trust is no longer a luxury — it’s a necessity. Without it, coordination breaks down. Protocols are gamed. Capital sits idle. And identities become meaningless in a sea of bots and synthetic actors. That’s why we built Zeru, establishing a new standard for onchain trust with an immutable, verifiable, and universal reputation system. And today, we’re proud to announce that the Eigen Foundation has awarded Zeru a strategic grant to accelerate our...
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Jun 16
Exploring the AI Rainforest with Saushank: Where AI Meets Blockchain
In the latest episode of "Exploring the AI Rainforest," host Derek welcomed Saushank, a visionary founder working at the intersection of artificial intelligence and blockchain technologies. Saushank shared insights on his journey, current projects, and fascinating perspectives on how these two revolutionary technologies are converging to create new possibilities. PitchPilot: AI-Driven Pitch RefinementSaushank is the founder of PitchPilot, an innovative platform that provides founders with ins...
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Jun 12
Himanshu Udupi: A Journey Through AI and Blockchain
In this episode of "Exploring the AI Rainforest," host Derek E. Silva interviews Himanshu Udupi, a sophomore at the University of Illinois at Urbana-Champaign (UIUC). Himanshu is making significant contributions to Zeru's zScore research, working on merging onchain and offchain reputation systems into a portable value metric. His fresh perspectives on the intersection of AI and blockchain technology are helping shape the evolving landscape of decentralized technologies.Himanshu's Ba...
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Jun 11
zScore APIs Are Live - Unlocking Web3 Reputation at Scale
In a world where bots farm incentives, whales skew governance, and trust is increasingly difficult to verify, reputation has become the most critical missing primitive in Web3. Today, we're excited to announce that zScore APIs are officially live — enabling protocols, applications, and agents to integrate verifiable, privacy-preserving reputation into every layer of the decentralized stack. From more intelligent airdrops and undercollateralized lending, to risk-aware yield farming and Sy...
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Jun 6
Zeru Secures Support from Key Ecosystems and Angels to Launch the Trust Layer for the Age of AI
In a world rapidly reshaped by artificial intelligence, decentralized finance, and digital coordination, the most fundamental missing primitive is trust. Today, we’re proud to announce that Zeru has secured strategic support and angel investments to build zScore – the universal, decentralized reputation layer designed for the agentic era.Rethinking Reputation in the Onchain EconomyZeru was originally conceived to solve a clear problem: credit inefficiency in the onchain economy. DeFi protocol...
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Jun 3
Why Reputation Is the Next Frontier in Crypto, zScore Is Leading the Charge
In 2025, the digital landscape is undergoing a seismic shift. The convergence of artificial intelligence (AI), decentralized finance (DeFi), and escalating concerns over identity theft has underscored the urgent need for robust, onchain reputation systems. Zeru’s zScore emerges as a pioneering solution, offering a decentralized, privacy-preserving reputation protocol poised to redefine trust in the digital realm.The Evolving Digital Identity LandscapeAI and the Erosion of TrustThe proliferati...