A/B Testing: The simplest way to decide what type of content your community enjoys. Example: In Twitter Analytics, find your top media tweet (group A) compare metrics to your top tweet (group B). Does your community prefer tweets with graphics or not?

Algorithm: Algorithms are how social platforms determine which content to show you. Learning to "work the algorithm" puts you at a big advantage.

Analytics: This refers to any tool that measures the performance of your accounts/posts. They can help you learn about your community's preferences and refine your content.

API: Application programming interfaces allow different platforms to communicate with each other, creating a smoother workflow for SMM's.

Boosting posts: Pay to promote content.

Brand Asset: Brand assets are consistent elements in your content and social profiles that create positive associations and improve recognition among your community.

Brand Attributes: The values that inform your decisions. What descriptive terms do you want to come to mind when people think of you?

CTR: Click Through Rate. What percentage of people who saw the link/content clicked through to the destination?

Conversion Rate: The rate at which visitors to a site/profile become customers/community members.

Engagement Rate: Measuring how many people were exposed to your content and chose to interact in some way.

Inbound Marketing: A marketing strategy that centers around creating content your target audience would find valuable. You create a wide funnel of trending/evergreen content then use the added attention to grow your community/brand.

KPI: Key Performance Indicator. This is a metric you track over time to measure your progress towards a particular brand goal. I.E. post reach, engagement rate, website link CTR

Metaverse: The next frontier of opportunity in the digital economy. Built on the back of blockchain technology and integrating VR we'll soon have a decentralized place to work and play not limited by governmental borders or physical limitations.

Native Advertising: A post that's intended as advertising but formatted as organic content.

Newsjack: Finding trending topics/news in your niche and creating related content to ride the wave of interest.

Organic Reach: How widely your content was distributed without paid advertising.

PPC: Pay Per Click is an advertising method where you pay to promote a piece of content but only are charged when someone actually clicks. CPC stands for Cost Per Click.

Reach: The total number of people who have seen a particular piece of content or ad campaign.

RTM: Real-time marketing is similar to newsjacking, you keep on top of trending content and usually create more freely and spontaneously than traditional marketing strategies.

Retargeting Campaign: A strategy that focuses on serving content to people who have already visited your website or are already part of your community. Check out here for more info: Hubspot: What is Retargeting?

SEO: Search Engine Optimization. The process of making your webpage/content work with the Google algorithm or the algorithm of social media platforms.

Social Monitoring: Tracking social media conversations related to your client or personal brand. This allows you to resolve issues quickly and stay in tune with community perceptions to create a better experience.

UGC: User Generated Content. Inviting your community to get involved in an ad campaign or event by submitting their own content related to your brand.

Vanity Metrics: Metrics that don't directly indicate a brand's success such as followers gained, number of average likes, and retweets. Without the context of metrics like conversion rate and overall community growth/sentiment these numbers mean little and can be manipulated.

Viral: Achieving notable reach in your niche or platform of content distribution.

A/B Testing: The simplest way to decide what type of content your community enjoys. Example: In Twitter Analytics, find your top media tweet (group A) compare metrics to your top tweet (group B). Does your community prefer tweets with graphics or not?

Algorithm: Algorithms are how social platforms determine which content to show you. Learning to "work the algorithm" puts you at a big advantage.

Analytics: This refers to any tool that measures the performance of your accounts/posts. They can help you learn about your community's preferences and refine your content.

API: Application programming interfaces allow different platforms to communicate with each other, creating a smoother workflow for SMM's.

Boosting posts: Pay to promote content.

Brand Asset: Brand assets are consistent elements in your content and social profiles that create positive associations and improve recognition among your community.

Brand Attributes: The values that inform your decisions. What descriptive terms do you want to come to mind when people think of you?

CTR: Click Through Rate. What percentage of people who saw the link/content clicked through to the destination?

Conversion Rate: The rate at which visitors to a site/profile become customers/community members.

Engagement Rate: Measuring how many people were exposed to your content and chose to interact in some way.

Inbound Marketing: A marketing strategy that centers around creating content your target audience would find valuable. You create a wide funnel of trending/evergreen content then use the added attention to grow your community/brand.

KPI: Key Performance Indicator. This is a metric you track over time to measure your progress towards a particular brand goal. I.E. post reach, engagement rate, website link CTR

Metaverse: The next frontier of opportunity in the digital economy. Built on the back of blockchain technology and integrating VR we'll soon have a decentralized place to work and play not limited by governmental borders or physical limitations.

Native Advertising: A post that's intended as advertising but formatted as organic content.

Newsjack: Finding trending topics/news in your niche and creating related content to ride the wave of interest.

Organic Reach: How widely your content was distributed without paid advertising.

PPC: Pay Per Click is an advertising method where you pay to promote a piece of content but only are charged when someone actually clicks. CPC stands for Cost Per Click.

Reach: The total number of people who have seen a particular piece of content or ad campaign.

RTM: Real-time marketing is similar to newsjacking, you keep on top of trending content and usually create more freely and spontaneously than traditional marketing strategies.

Retargeting Campaign: A strategy that focuses on serving content to people who have already visited your website or are already part of your community. Check out here for more info: Hubspot: What is Retargeting?

SEO: Search Engine Optimization. The process of making your webpage/content work with the Google algorithm or the algorithm of social media platforms.

Social Monitoring: Tracking social media conversations related to your client or personal brand. This allows you to resolve issues quickly and stay in tune with community perceptions to create a better experience.

UGC: User Generated Content. Inviting your community to get involved in an ad campaign or event by submitting their own content related to your brand.

Vanity Metrics: Metrics that don't directly indicate a brand's success such as followers gained, number of average likes, and retweets. Without the context of metrics like conversion rate and overall community growth/sentiment these numbers mean little and can be manipulated.

Viral: Achieving notable reach in your niche or platform of content distribution.