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CapENS: To a Billion and Beyond
IntroductionScaling the Ethereum Name Service (ENS) to a billion users and beyond is the vision that’s been driving me to build on top of this protocol for over two years. As a Service Provider, DAO member, delegate, and ENS advocate, I wanted to share some thoughts on scaling ENS. This article is a culmination of my knowledge, my experience as a builder, and my personal insights. Earlier this year, I organized the ENS x Chainlink side event during ETH Belgrade. At that event, I gave a talk t...
CapENS lessons from the trenches
This article breaks down the key areas driving ENS’s growth. Stuff like increasing partnerships, integrations, accessibility, dev tooling, name and subname registrations, protocol revenue, strengthening its market position, brand reputation and awareness, and increasing education about improving UX, security, and onboarding, through human-readable names. I’ll also look at the factors behind ENS’s success so far. By analyzing development choices, growth strategies, successful partnerships, eco...
Cap.eth stays on
Personal ETH JourneyGrowing up in a small, close-knit community, I never imagined becoming part of a global movement reshaping the future of the internet. Yet, that is exactly how I felt when I first encountered Ethereum in 2018. A small group of hardcore believers, dreamers, idealists, and techno-optimists, working together towards a better future. Back then, I didn’t really understand, nor could I ever foresee the potential of Ethereum. I’ve been in crypto for 7 years, 3 years with ENS, bui...
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CapENS: To a Billion and Beyond
IntroductionScaling the Ethereum Name Service (ENS) to a billion users and beyond is the vision that’s been driving me to build on top of this protocol for over two years. As a Service Provider, DAO member, delegate, and ENS advocate, I wanted to share some thoughts on scaling ENS. This article is a culmination of my knowledge, my experience as a builder, and my personal insights. Earlier this year, I organized the ENS x Chainlink side event during ETH Belgrade. At that event, I gave a talk t...
CapENS lessons from the trenches
This article breaks down the key areas driving ENS’s growth. Stuff like increasing partnerships, integrations, accessibility, dev tooling, name and subname registrations, protocol revenue, strengthening its market position, brand reputation and awareness, and increasing education about improving UX, security, and onboarding, through human-readable names. I’ll also look at the factors behind ENS’s success so far. By analyzing development choices, growth strategies, successful partnerships, eco...
Cap.eth stays on
Personal ETH JourneyGrowing up in a small, close-knit community, I never imagined becoming part of a global movement reshaping the future of the internet. Yet, that is exactly how I felt when I first encountered Ethereum in 2018. A small group of hardcore believers, dreamers, idealists, and techno-optimists, working together towards a better future. Back then, I didn’t really understand, nor could I ever foresee the potential of Ethereum. I’ve been in crypto for 7 years, 3 years with ENS, bui...
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I’m writing again. Yay.
I haven’t been writing much lately, and the reason is that we (the Namespace team) got a grant from the ENS Foundation to keep building our platform, supercharging ENS with more utility, and integrating ENS everywhere to be easy to access and implement.
I will be also publishing from the Namespace blog - Substack, and newsletter: Paragraph, so you can follow us there.
But here I am now.
I wanted to write my thoughts on Namespace and ENS and how these two work together.
Namespace and ENS essentially have the same mission.
You can pick any single mission out of all of these below and it would hold true:
Help ENS become 1 and global namespace for Web3 domains
Make sure ENS becomes the global web3 identity standard
Official naming system of web3 world
Name every web3 digital resource
Grow ENS in every possible way
Integrate with it with as many projects (games, wallets, dapps, etc.)
The ENS Labs and Namespace team however do different things to support this mission. ENS Labs works on protocol development, whereas Namespace focuses most on the consumer side, + developer tooling.
ENS Labs → protocol layer.
Namespace → application layer.
However, our focus extends beyond the application layer. We are exploring different ways to contribute to the ENS ecosystem. One significant initiative is developing infrastructure to facilitate the seamless minting of L2 ENS subnames for chains built on the OP stack. (stay tuned)
Our primary goal is to democratize access to Web3 identities through ENS. This involves:
Allowing anyone to mint an ENS name or subname, making Web3 identities accessible to all.
Enabling ENS name owners to become Web3 identity providers, allowing others to mint identities from their platforms.
To achieve this, we are:
Integrating ENS with other dapps, projects, and infrastructure providers.
Developing innovative tools for the ENS community to utilize their names and facilitate subname minting.
Providing developers with an easy-to-use toolkit for simple ENS integration and subname management.
To achieve our goals, Namespace is actively working on several fronts:
Integration with Other Projects: We are integrating ENS with various dapps, projects, and infrastructure providers to ensure seamless adoption and utility.
Developer Toolkits: Providing developers with easy-to-use toolkits for integrating ENS and managing subnames.
Innovative Solutions: Building unique solutions for the ENS community, such as infrastructure for minting L2 ENS subnames on other chains (stay tuned).
Both ENS and Namespace are forging strategic partnerships to drive adoption and growth. For instance:
ENS and Uniswap: ENS partnered with Uniswap to allow users to mint subnames from *.uni.eth.
Namespace and Wallets: Namespace is collaborating with wallet providers to enable easy subname claiming and enhance user experience.
Birth of Smart Wallets
We believe the future of Web3 lies in smart wallets that leverage account abstraction. These wallets enhance user experience by eliminating the need for remembering and writing down seed phrases and private keys, making onboarding easier and more secure. Our focus on partnering with smart account wallets aligns with this vision, ensuring that users can easily manage their ENS identities.
But there’s one thing missing…
I said that the Namespace launch marks the beginning of the Subnames era. Subnames are at the moment the easiest to giveaway and set up crypto normies with an easy-to-remember wallet they can accept money to.
Subnames offer numerous advantages:
Ease of Use: Subnames are easy to set up and remember, making them ideal for newcomers to the crypto space.
Offchain Flexibility: Subnames can be issued offchain, reducing costs and improving accessibility.
L2 Compatibility: Subnames will be the first to migrate to L2 solutions like Optimism and Base, enhancing scalability and performance.
Token-Gated Access: Subnames can provide token-gated access to various features, such as minting and private club membership.
Offchain subnames are unique in a way that there’s an element of trust between the users who use them and the company that issues them.
And although not fully decentralized, if you’re trusting the company who’s providing them, like Uniswap with uni.eth subnames, they are really good to use because:
They cost nothing to mint
They are easy to integrate
Flexible for upgrades
Offer a higher degree of control
Easier to use as Web3 username (due to no gas required for updating)
And most importantly - Easily upgradeable in the future!
ENS and Namespace are united in their mission to revolutionize Web3 identity. By working together, we aim to make ENS the global standard for digital identities, ensuring that every user can benefit from a unique, secure, and easily recognizable identity. As we continue to innovate and expand the ENS ecosystem, we are excited about the future of Web3 and the role that ENS and Namespace will play in shaping it. Join us on this journey as we strive to make Web3 identities accessible and practical for everyone.
🫡
I’m writing again. Yay.
I haven’t been writing much lately, and the reason is that we (the Namespace team) got a grant from the ENS Foundation to keep building our platform, supercharging ENS with more utility, and integrating ENS everywhere to be easy to access and implement.
I will be also publishing from the Namespace blog - Substack, and newsletter: Paragraph, so you can follow us there.
But here I am now.
I wanted to write my thoughts on Namespace and ENS and how these two work together.
Namespace and ENS essentially have the same mission.
You can pick any single mission out of all of these below and it would hold true:
Help ENS become 1 and global namespace for Web3 domains
Make sure ENS becomes the global web3 identity standard
Official naming system of web3 world
Name every web3 digital resource
Grow ENS in every possible way
Integrate with it with as many projects (games, wallets, dapps, etc.)
The ENS Labs and Namespace team however do different things to support this mission. ENS Labs works on protocol development, whereas Namespace focuses most on the consumer side, + developer tooling.
ENS Labs → protocol layer.
Namespace → application layer.
However, our focus extends beyond the application layer. We are exploring different ways to contribute to the ENS ecosystem. One significant initiative is developing infrastructure to facilitate the seamless minting of L2 ENS subnames for chains built on the OP stack. (stay tuned)
Our primary goal is to democratize access to Web3 identities through ENS. This involves:
Allowing anyone to mint an ENS name or subname, making Web3 identities accessible to all.
Enabling ENS name owners to become Web3 identity providers, allowing others to mint identities from their platforms.
To achieve this, we are:
Integrating ENS with other dapps, projects, and infrastructure providers.
Developing innovative tools for the ENS community to utilize their names and facilitate subname minting.
Providing developers with an easy-to-use toolkit for simple ENS integration and subname management.
To achieve our goals, Namespace is actively working on several fronts:
Integration with Other Projects: We are integrating ENS with various dapps, projects, and infrastructure providers to ensure seamless adoption and utility.
Developer Toolkits: Providing developers with easy-to-use toolkits for integrating ENS and managing subnames.
Innovative Solutions: Building unique solutions for the ENS community, such as infrastructure for minting L2 ENS subnames on other chains (stay tuned).
Both ENS and Namespace are forging strategic partnerships to drive adoption and growth. For instance:
ENS and Uniswap: ENS partnered with Uniswap to allow users to mint subnames from *.uni.eth.
Namespace and Wallets: Namespace is collaborating with wallet providers to enable easy subname claiming and enhance user experience.
Birth of Smart Wallets
We believe the future of Web3 lies in smart wallets that leverage account abstraction. These wallets enhance user experience by eliminating the need for remembering and writing down seed phrases and private keys, making onboarding easier and more secure. Our focus on partnering with smart account wallets aligns with this vision, ensuring that users can easily manage their ENS identities.
But there’s one thing missing…
I said that the Namespace launch marks the beginning of the Subnames era. Subnames are at the moment the easiest to giveaway and set up crypto normies with an easy-to-remember wallet they can accept money to.
Subnames offer numerous advantages:
Ease of Use: Subnames are easy to set up and remember, making them ideal for newcomers to the crypto space.
Offchain Flexibility: Subnames can be issued offchain, reducing costs and improving accessibility.
L2 Compatibility: Subnames will be the first to migrate to L2 solutions like Optimism and Base, enhancing scalability and performance.
Token-Gated Access: Subnames can provide token-gated access to various features, such as minting and private club membership.
Offchain subnames are unique in a way that there’s an element of trust between the users who use them and the company that issues them.
And although not fully decentralized, if you’re trusting the company who’s providing them, like Uniswap with uni.eth subnames, they are really good to use because:
They cost nothing to mint
They are easy to integrate
Flexible for upgrades
Offer a higher degree of control
Easier to use as Web3 username (due to no gas required for updating)
And most importantly - Easily upgradeable in the future!
ENS and Namespace are united in their mission to revolutionize Web3 identity. By working together, we aim to make ENS the global standard for digital identities, ensuring that every user can benefit from a unique, secure, and easily recognizable identity. As we continue to innovate and expand the ENS ecosystem, we are excited about the future of Web3 and the role that ENS and Namespace will play in shaping it. Join us on this journey as we strive to make Web3 identities accessible and practical for everyone.
🫡
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