Cap

Dec 5

ENS: To a Billion and Beyond

IntroductionScaling the Ethereum Name Service (ENS) to a billion users and beyond is the vision that’s been driving me to build on top of this protocol for over two years. As a Service Provider, DAO member, delegate, and ENS advocate, I wanted to share some thoughts on scaling ENS. This article is a culmination of my knowledge, my experience as a builder, and my personal insights. Earlier this year, I organized the ENS x Chainlink side event during ETH Belgrade. At that event, I gave a talk t...

Cap

Mar 12

ENS lessons from the trenches

This article breaks down the key areas driving ENS’s growth. Stuff like increasing partnerships, integrations, accessibility, dev tooling, name and subname registrations, protocol revenue, strengthening its market position, brand reputation and awareness, and increasing education about improving UX, security, and onboarding, through human-readable names. I’ll also look at the factors behind ENS’s success so far. By analyzing development choices, growth strategies, successful partnerships, eco...

Cap

Feb 25

ENS Service Providers ('24)

Huge shoutout to all Service Providers of 2024 for answering these questions and participating in highlighting their achievements. My intention was to write and publish this article months ago (prior to frENSday in Bangkok) but alas, a founder’s journey is a wild and bumpy one with little free time.The Unsung HeroesThe first time the Service Provider program was announced I felt inspired and wanted to write about the ENS ecosystem, its builders and contributions, and how big of a role they pl...

Cap

Dec 5

ENS: To a Billion and Beyond

IntroductionScaling the Ethereum Name Service (ENS) to a billion users and beyond is the vision that’s been driving me to build on top of this protocol for over two years. As a Service Provider, DAO member, delegate, and ENS advocate, I wanted to share some thoughts on scaling ENS. This article is a culmination of my knowledge, my experience as a builder, and my personal insights. Earlier this year, I organized the ENS x Chainlink side event during ETH Belgrade. At that event, I gave a talk t...

Cap

Mar 12

ENS lessons from the trenches

This article breaks down the key areas driving ENS’s growth. Stuff like increasing partnerships, integrations, accessibility, dev tooling, name and subname registrations, protocol revenue, strengthening its market position, brand reputation and awareness, and increasing education about improving UX, security, and onboarding, through human-readable names. I’ll also look at the factors behind ENS’s success so far. By analyzing development choices, growth strategies, successful partnerships, eco...

Cap

Feb 25

ENS Service Providers ('24)

Huge shoutout to all Service Providers of 2024 for answering these questions and participating in highlighting their achievements. My intention was to write and publish this article months ago (prior to frENSday in Bangkok) but alas, a founder’s journey is a wild and bumpy one with little free time.The Unsung HeroesThe first time the Service Provider program was announced I felt inspired and wanted to write about the ENS ecosystem, its builders and contributions, and how big of a role they pl...