Since this year, the domestic epidemic has been repeated and its scope has continued to expand. The resulting production suspension, poor logistics, stagnant demand and other problems have had a great impact on the home appliance market. In addition, the rising prices of raw materials and the increasing uncertainty of overseas exports have also made the whole industry “worse”.

According to ovicloud, in the first quarter of 2022, the retail sales of household appliances in China reached 143 billion yuan, a year-on-year decrease of 11.1%. Customs data show that in the first two months, the overseas export scale of household appliances also decreased by 5.9% year-on-year.

Although affected by many adverse factors, the overall sales scale of the industry in the first quarter was under pressure year-on-year, many categories still performed well against the market. Among them, as an emerging category and star product in kitchen electricity, the dishwasher market continues the previous stable growth momentum.

Data source: ovicloud

According to the total data pushed by AVC, the retail sales of dishwashers in the first quarter of 2022 was 1.91 billion yuan, a year-on-year increase of 20.6%; The retail volume was 350000 units, a year-on-year increase of 7.1%. Among them, the offline market showed outstanding performance, with retail sales up 26.4% year-on-year and retail sales up 14.0% year-on-year.

Offline Market: high-end trend continues to appear

Only from the data, the offline dishwasher market in 2022 continued the previous high-end trend.

In terms of price segment, in 2022, Q1 dishwasher online market has significantly upgraded the price segment structure of 5000 yuan and above, of which the retail sales of 10000 yuan and above account for 4.3%; The retail sales of dishwasher offline market at the price of 7000 yuan or above accounted for 60.6%, an increase of 13.3% over 2021.

In terms of product types, high-capacity products continue to be popular. In the first quarter, the retail sales of 13 sets and above products in the dishwasher online market accounted for 46%, while the retail sales of 13 sets and above products in new products accounted for 77%; In the offline market, 13 sets and above products account for 33%, while in the new products, 13 sets and above account for 99%. The trend of large number of sets is obvious.

New Fangtai embedded dishwasher

In view of the fact that large dishwashers can better meet the needs of users for pot washing, family dinner, disinfection and drying, “buying big rather than small” has gradually become a common experience for consumers to buy dishwashers. In view of the change of consumers’ demand, “large capacity” has become one of the new keywords in dishwasher products.

On March 16, Fangtai heavyweight released the G1 series of embedded dishwashers. In terms of innovative functions, in addition to the unique high-energy bubble washing technology, Fangtai G1 series can increase the cleaning volume by 37%, and can easily hold 11 sets of tableware. (Note: 37% refers to the relative increase of the standard cleaning sets capacity of the product compared with the traditional 8 sets capacity.)

Boss electric new large capacity dishwasher wb797

Boss electric only launched 13 sets of super large capacity dishwashers that can wash pots last year. This year, it launched a new large capacity dishwasher wb797, with the capacity directly increased to 16 sets. Midea also launched 14 sets of high-capacity dishwashers rx70 last year.

The high-end trend is not only reflected in the product capacity, but also in the continuous upgrading of the functions of dishwashers. One machine with multiple functions, partition efficient washing and intelligent induction washing are becoming the three major directions for the upgrading of dishwasher products. In addition, in the post epidemic era, consumers’ health awareness has been further strengthened, and the sterilization function of dishwasher products has become standard. At present, most dishwashers are equipped with disinfection, drying and other functions.

The continuous increase in the sales proportion of medium and high-end and large sets of products has also driven the further increase of the average price of dishwasher. According to the monitoring of Aowei data, in March 2022, the average online price of dishwasher increased by 15.5% year-on-year to 4211 yuan / set; The average offline price increased by 10.1% year-on-year to 7513 yuan / set.

Online market: rapid growth of integrated categories

From the perspective of dishwasher category, whether online or offline, the proportion of embedded continues to rise. According to the data, in the first quarter of 2022, the retail sales of embedded dishwashers in the online market accounted for 51%, an increase of 9 percentage points over the same period last year; The retail sales of embedded dishwashers in the offline market accounted for 83%, an increase of 7 percentage points over the same period last year.

At the same time, integrated dishwasher, as a subdivided product in the dishwasher category, grew rapidly in the first quarter of 2022. In the first quarter of 2022, the retail sales of Integrated Dishwasher online market increased by 77% year-on-year, far exceeding the overall growth rate of dishwashers.

The Integrated Dishwasher integrates dishwasher, fruit and vegetable washer, sink, cupboard, disinfection cabinet, water purifier and other functions. It is suitable for many use scenarios in the kitchen. It has the characteristics of saving space, saving time, shortening operation moving line, one machine with multiple functions, convenient installation and maintenance, etc. In 2018, Martian D7 Integrated Dishwasher was born, creating the category of Integrated Dishwasher in one fell swoop. Nowadays, integrated dishwasher has become a hot product in the rising integrated stove industry.

In the first quarter of 2022, many brands concentrated on integrating new dishwashers. According to the monitoring data of AVC, in the first quarter of 2022, the number of new integrated dishwashers in the online market was the largest, reaching 30, surpassing that of embedded dishwashers.

Martian second generation D70 Integrated Dishwasher

Among them, after the first generation D7 Integrated Dishwasher, Martians launched the second generation D70 Integrated Dishwasher this year. Huang Weibin, chairman of Martian, said: “the water washing category will become the second growth curve of Martian in 2022 and even in the future. It is a new air outlet product with category breakthrough”.

Zhejiang Meida is also actively laying out the dishwasher market. At the 2021 annual performance presentation meeting, Xia LAN, chairman of Zhejiang Meida, mentioned that in addition to the integrated stove, dishwashers are an important category of the company, and the dishwasher products cooperated with Panasonic are preparing to go online. In addition, Yitian, shuaifeng, Senge and other integrated stove head enterprises have also accelerated the layout of the integrated cleaning center in the past two years.

Despite the rapid development of Integrated Dishwasher category, the overall proportion is still relatively low, less than 3%. It is unknown whether it can become an important subdivision branch of dishwasher category in the future. Moreover, relying on the Integrated Dishwasher produced under the development situation of the integrated stove industry, there are still many pain points such as lack of industry unified standards, complex installation, limited capacity and high unit price.

Especially in terms of unit price, according to the data released by Ovi, the integrated washing in the first quarter of 2022

Since this year, the domestic epidemic has been repeated and its scope has continued to expand. The resulting production suspension, poor logistics, stagnant demand and other problems have had a great impact on the home appliance market. In addition, the rising prices of raw materials and the increasing uncertainty of overseas exports have also made the whole industry “worse”.

According to ovicloud, in the first quarter of 2022, the retail sales of household appliances in China reached 143 billion yuan, a year-on-year decrease of 11.1%. Customs data show that in the first two months, the overseas export scale of household appliances also decreased by 5.9% year-on-year.

Although affected by many adverse factors, the overall sales scale of the industry in the first quarter was under pressure year-on-year, many categories still performed well against the market. Among them, as an emerging category and star product in kitchen electricity, the dishwasher market continues the previous stable growth momentum.

Data source: ovicloud

According to the total data pushed by AVC, the retail sales of dishwashers in the first quarter of 2022 was 1.91 billion yuan, a year-on-year increase of 20.6%; The retail volume was 350000 units, a year-on-year increase of 7.1%. Among them, the offline market showed outstanding performance, with retail sales up 26.4% year-on-year and retail sales up 14.0% year-on-year.

Offline Market: high-end trend continues to appear

Only from the data, the offline dishwasher market in 2022 continued the previous high-end trend.

In terms of price segment, in 2022, Q1 dishwasher online market has significantly upgraded the price segment structure of 5000 yuan and above, of which the retail sales of 10000 yuan and above account for 4.3%; The retail sales of dishwasher offline market at the price of 7000 yuan or above accounted for 60.6%, an increase of 13.3% over 2021.

In terms of product types, high-capacity products continue to be popular. In the first quarter, the retail sales of 13 sets and above products in the dishwasher online market accounted for 46%, while the retail sales of 13 sets and above products in new products accounted for 77%; In the offline market, 13 sets and above products account for 33%, while in the new products, 13 sets and above account for 99%. The trend of large number of sets is obvious.

New Fangtai embedded dishwasher

In view of the fact that large dishwashers can better meet the needs of users for pot washing, family dinner, disinfection and drying, “buying big rather than small” has gradually become a common experience for consumers to buy dishwashers. In view of the change of consumers’ demand, “large capacity” has become one of the new keywords in dishwasher products.

On March 16, Fangtai heavyweight released the G1 series of embedded dishwashers. In terms of innovative functions, in addition to the unique high-energy bubble washing technology, Fangtai G1 series can increase the cleaning volume by 37%, and can easily hold 11 sets of tableware. (Note: 37% refers to the relative increase of the standard cleaning sets capacity of the product compared with the traditional 8 sets capacity.)

Boss electric new large capacity dishwasher wb797

Boss electric only launched 13 sets of super large capacity dishwashers that can wash pots last year. This year, it launched a new large capacity dishwasher wb797, with the capacity directly increased to 16 sets. Midea also launched 14 sets of high-capacity dishwashers rx70 last year.

The high-end trend is not only reflected in the product capacity, but also in the continuous upgrading of the functions of dishwashers. One machine with multiple functions, partition efficient washing and intelligent induction washing are becoming the three major directions for the upgrading of dishwasher products. In addition, in the post epidemic era, consumers’ health awareness has been further strengthened, and the sterilization function of dishwasher products has become standard. At present, most dishwashers are equipped with disinfection, drying and other functions.

The continuous increase in the sales proportion of medium and high-end and large sets of products has also driven the further increase of the average price of dishwasher. According to the monitoring of Aowei data, in March 2022, the average online price of dishwasher increased by 15.5% year-on-year to 4211 yuan / set; The average offline price increased by 10.1% year-on-year to 7513 yuan / set.

Online market: rapid growth of integrated categories

From the perspective of dishwasher category, whether online or offline, the proportion of embedded continues to rise. According to the data, in the first quarter of 2022, the retail sales of embedded dishwashers in the online market accounted for 51%, an increase of 9 percentage points over the same period last year; The retail sales of embedded dishwashers in the offline market accounted for 83%, an increase of 7 percentage points over the same period last year.

At the same time, integrated dishwasher, as a subdivided product in the dishwasher category, grew rapidly in the first quarter of 2022. In the first quarter of 2022, the retail sales of Integrated Dishwasher online market increased by 77% year-on-year, far exceeding the overall growth rate of dishwashers.

The Integrated Dishwasher integrates dishwasher, fruit and vegetable washer, sink, cupboard, disinfection cabinet, water purifier and other functions. It is suitable for many use scenarios in the kitchen. It has the characteristics of saving space, saving time, shortening operation moving line, one machine with multiple functions, convenient installation and maintenance, etc. In 2018, Martian D7 Integrated Dishwasher was born, creating the category of Integrated Dishwasher in one fell swoop. Nowadays, integrated dishwasher has become a hot product in the rising integrated stove industry.

In the first quarter of 2022, many brands concentrated on integrating new dishwashers. According to the monitoring data of AVC, in the first quarter of 2022, the number of new integrated dishwashers in the online market was the largest, reaching 30, surpassing that of embedded dishwashers.

Martian second generation D70 Integrated Dishwasher

Among them, after the first generation D7 Integrated Dishwasher, Martians launched the second generation D70 Integrated Dishwasher this year. Huang Weibin, chairman of Martian, said: “the water washing category will become the second growth curve of Martian in 2022 and even in the future. It is a new air outlet product with category breakthrough”.

Zhejiang Meida is also actively laying out the dishwasher market. At the 2021 annual performance presentation meeting, Xia LAN, chairman of Zhejiang Meida, mentioned that in addition to the integrated stove, dishwashers are an important category of the company, and the dishwasher products cooperated with Panasonic are preparing to go online. In addition, Yitian, shuaifeng, Senge and other integrated stove head enterprises have also accelerated the layout of the integrated cleaning center in the past two years.

Despite the rapid development of Integrated Dishwasher category, the overall proportion is still relatively low, less than 3%. It is unknown whether it can become an important subdivision branch of dishwasher category in the future. Moreover, relying on the Integrated Dishwasher produced under the development situation of the integrated stove industry, there are still many pain points such as lack of industry unified standards, complex installation, limited capacity and high unit price.

Especially in terms of unit price, according to the data released by Ovi, the integrated washing in the first quarter of 2022