View this article on Substack Put simply, content tokenization — or tokenization in regards to web3 in general — is the ability to create, trade, and access social and financial rewards (thanks, Chris Cantino!). A cryptographic token economics model, at its simplest, could help content creators do a whole slew of things that ultimately benefit their community: bootstrap funding for a project, rally communities around a common goal, or reward early fans. Unlike web2 content marketing where mos...