This is my first post on Mirror and attempts to capture my learning so far in applying NFTs to the construct of brands and what more traditional (pre web3.0) brands can learn. I started writing this before the market correction, but the principles and concepts here remain valid. 1st there were 10,000 CryptoPunks (June 2017).Larva LabsThese 8-bit characters had no personality or background other than the uniquely assigned combination of physical properties or traits.Rarity is calculated based ...