This is a preliminary analysis of innovations, opportunities, and challenges in the decentralized social space.TakeawaysThe key challenge of decentralized social lies in the scarcity of reward-worthy content versus the abundance of social media feeds.In the long term, we will likely see more creator-driven platforms emerging in Web3 to rival and even replace their Web2 counterparts.Decentralization is an intuitive solution to the scarcity problem by empowering creators to monetize their influ...