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TOURTUER
Apr 30

HBS Case study - Reasons why Microsoft performs a successful cultural transformation

 Issue: How Microsoft revive through the culture transformation?  Information: Though Microsoft had achieved great success since 2000, it lagged behind its competitors such as Google since 2013 esp. in areas like search engine and cloud computing. However, after Nadella took the helm, Microsoft started to revive and even reached the top in terms of its financial data in 2020Reasons that lag behind competition:Change of era: the original mission of Microsoft only suited the PC era; while ste...
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