#342: AI in Crypto Marketing, the AI Agent Cambrian Explosion
🗣️ AI Agents will become the next marketing channel
#292: Why Web3 Loyalty Hasn’t Taken Off (Yet) by Tareq Nazlawy
😍 How do we maximize love and money for brands and IP through web3?
#330: The Evolution of Social Engagement Through NFTs
👍 Likes are meaningless. Mints are meaningful.
Web3 growth, marketing, and culture
#342: AI in Crypto Marketing, the AI Agent Cambrian Explosion
🗣️ AI Agents will become the next marketing channel
#292: Why Web3 Loyalty Hasn’t Taken Off (Yet) by Tareq Nazlawy
😍 How do we maximize love and money for brands and IP through web3?
#330: The Evolution of Social Engagement Through NFTs
👍 Likes are meaningless. Mints are meaningful.
Share Dialog
Share Dialog
Web3 growth, marketing, and culture
Welcome to Below the Fold! The weekend update for premium TPan subscribers with (almost) premium content.
Kingship
This is a NFT project that’s a joint venture with Universal Music Group (UMG). They announced that they’re working with two big names in the music industry.
Hit Boy - Worked w/ Jay-Z, Kanye, Drake, Beyonce, Nas, and Travis Scott, etc.
James Fauntleroy - Worked w/ John Mayer, Bruno Mars, Rihanna, and Justin Timberlake, etc.

Now you know who’s behind the boards. Welcome to KINGSHIP @Hit_Boy & @fauntleroy 🐐🎵🐐

Interesting for 2 reasons:
Most music NFTs feature the artist like BAYC with Snoop and Eminem outwardly. Kingship has big names working behind the scenes.
During a Twitter Spaces, the team shared that holders that haven’t sold their NFTs got a special trait after updating metadata. Not sure what benefits this might provide down the line, but the market is valuing them higher than those without it.

I have 4 of these since mint, so we’ll see what happens 🤷♂️
SBF’s thread on Tom Brady
Wouldn’t have expected SBF (CEO of FTX) to write a thread about football, but they do have a partnership with Tom Brady.
Decent takeaways if you’re into football.

ERC-5050 tokens
I recently learned about ERC-5050 tokens (here’s the EIP documentation). Interesting ways to incorporate chance.
Cope Bears - First instance of probability-based minting. 50% chance of free mint, 50% chance of paid mint.
Spells Quest - First ERC-5050 interactive NFT. Holders can cast spells that could change the stats of other NFTs (that support it).
Meme Culture - Still thinking about this topic! So much to dig through here, but I found some more examples.
Main point I’m going to get across is that memes are increasing in importance, whether you care or not.
Utility - Also still thinking about this one since it’s such a dense topic. I don’t think I have the right visual framework for this, but it’s time to write about it anyway.
Web2 vs. Web3 writing platforms - I’ve been meaning to put my writing onto the blockchain with tools like Mirror and Paragraph, but reality is distribution through established platforms like Substack or Medium make more sense today. I should line up some convos with folks.
Distribution - For Web3 with TPan as a whole, thinking through more opportunities and ideas to distribute my writing more broadly.
Narco Saints - Finished this Korean series on Netflix yesterday night. Pretty good if you enjoyed Narcos. I feel like Korean shows have gotten more popular thanks to Squid Games.
Road Trip to SoCal - Headed to a wedding in Oceanside (in between LA and SD) next weekend, so I’ll be out for the latter half of the week. Probably won’t be writing for a few days which makes me sad with my streak. But my 🧠 deserves a break :)
This toddler is a master troll - A for effort? 😂
Have a great weekend :)
Welcome to Below the Fold! The weekend update for premium TPan subscribers with (almost) premium content.
Kingship
This is a NFT project that’s a joint venture with Universal Music Group (UMG). They announced that they’re working with two big names in the music industry.
Hit Boy - Worked w/ Jay-Z, Kanye, Drake, Beyonce, Nas, and Travis Scott, etc.
James Fauntleroy - Worked w/ John Mayer, Bruno Mars, Rihanna, and Justin Timberlake, etc.

Now you know who’s behind the boards. Welcome to KINGSHIP @Hit_Boy & @fauntleroy 🐐🎵🐐

Interesting for 2 reasons:
Most music NFTs feature the artist like BAYC with Snoop and Eminem outwardly. Kingship has big names working behind the scenes.
During a Twitter Spaces, the team shared that holders that haven’t sold their NFTs got a special trait after updating metadata. Not sure what benefits this might provide down the line, but the market is valuing them higher than those without it.

I have 4 of these since mint, so we’ll see what happens 🤷♂️
SBF’s thread on Tom Brady
Wouldn’t have expected SBF (CEO of FTX) to write a thread about football, but they do have a partnership with Tom Brady.
Decent takeaways if you’re into football.

ERC-5050 tokens
I recently learned about ERC-5050 tokens (here’s the EIP documentation). Interesting ways to incorporate chance.
Cope Bears - First instance of probability-based minting. 50% chance of free mint, 50% chance of paid mint.
Spells Quest - First ERC-5050 interactive NFT. Holders can cast spells that could change the stats of other NFTs (that support it).
Meme Culture - Still thinking about this topic! So much to dig through here, but I found some more examples.
Main point I’m going to get across is that memes are increasing in importance, whether you care or not.
Utility - Also still thinking about this one since it’s such a dense topic. I don’t think I have the right visual framework for this, but it’s time to write about it anyway.
Web2 vs. Web3 writing platforms - I’ve been meaning to put my writing onto the blockchain with tools like Mirror and Paragraph, but reality is distribution through established platforms like Substack or Medium make more sense today. I should line up some convos with folks.
Distribution - For Web3 with TPan as a whole, thinking through more opportunities and ideas to distribute my writing more broadly.
Narco Saints - Finished this Korean series on Netflix yesterday night. Pretty good if you enjoyed Narcos. I feel like Korean shows have gotten more popular thanks to Squid Games.
Road Trip to SoCal - Headed to a wedding in Oceanside (in between LA and SD) next weekend, so I’ll be out for the latter half of the week. Probably won’t be writing for a few days which makes me sad with my streak. But my 🧠 deserves a break :)
This toddler is a master troll - A for effort? 😂
Have a great weekend :)

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