#342: AI in Crypto Marketing, the AI Agent Cambrian Explosion
๐ฃ๏ธ AI Agents will become the next marketing channel
#292: Why Web3 Loyalty Hasnโt Taken Off (Yet) by Tareq Nazlawy
๐ How do we maximize love and money for brands and IP through web3?
#330: The Evolution of Social Engagement Through NFTs
๐ Likes are meaningless. Mints are meaningful.
Web3 growth, marketing, and culture
In yesterdayโs piece, I wrote about an attorney thatโs drafting corporate code for DAOs.
This is going to be important as regulatory bodies are going after DAOs. Specifically, the CFTC (think of it as a sibling to the SEC) is going after OokiDAO.


TLDR of Copeโs thread:
The CFTC (Commodity Futures Trading Commission) is going after the DAO for running an unregistered futures exchange. Specifically theyโre going after the members of the DAO, not just the founders
Theyโre going to court to make the case that Token holders of the DAO are also liable. Nothing is for sure yet.
How does the CFTC define the members of the DAO? Token holders who have voted on a governance decision at least once.
Potential penalties: Stop members from trading and offering related services, pay back profits, making investors whole, and pay penalties.
What is Ooki DAO considering to defend itself? Using treasury funds or raising money through funding platforms or NFTs.
The decisions coming from this case will set a precedent for the future of DAOs. If the CFTC is successful with this case, it will likely go after larger DAOs that operate in a similar fashion.
TPan, I am in a DAO and I voted on something. Am I going to jail?
Noโฆor at least not yet? (honestly, no idea) This case will go through the courts, but the precedent it sets for all parties will be a big deal.
The CFTC is focused on financial markets, so this is an opening salvo on DAOs in DeFi (decentralized finance) focused on building financial tools.
Similar to any enforcement, itโs impossible for regulatory bodies to go after every infringing party. They are looking draw the proverbial line in the sand for what is and isnโt ok though.
The other interesting thing was how the CFTC โservedโ Ooki DAO. Serving is the process where the defendant is notified of legal action taken against them. This is usually done via mail or in-person.
For example, actress Olivia Wilde was served onstage at a conference.

The CFTC served the DAO by notifying them in their online forum. Thereโs a spicy response, but Iโll let you click on the link yourself ๐

SHEESH. Whatโs next, the SEC joins a Discord server and serves everyone in the Discord with a โ@everyoneโ? The CFTC tweets at a DAO to notify them that there is a case filed against them?
Ok Iโm getting carried away, but these were edge cases that are now becoming reality.
I get both sides hereโฆbut I hope that there will be a reasonable take on enforcement and regulation. DAOs are an innovative approach in organizational and governance structures, we shouldnโt throw the baby out with the bath water.
Have you been a baby before? If so, share or subscribe!
Thatโs Farcaster, right? Yes! But thereโs another effort I learned about from the Rug Radio Law Line spaces called Bluesky. This was brought up because of a viral tweet yesterday about Jack Dorsey (Twitter founder) and Elon Musk about building a decentralized social platform.
These texts were made public thanks to the ongoing Twitter vs. Elon court case.

Internal Tech Emails @TechEmails
Jack Dorsey texts Elon Musk March 26, 2022



Jack Dorsey apparently tweeted about this back in 2019. I was still in Instagram Land and pre-Web3 still.

From that tweet, Bluesky was born.

Though initially funded by Twitter, Bluesky is independent from them as a Public Benefit LLC.
Itโll be interesting to compare and contrast the various decentralized social platforms (still need to try out Lens!). Itโs hard to spend time on all these apps, in addition to existing ones, but itโs nice to see that there are different groups tackling the same problem. The pie is certainly big enough!

Definitely not. However, I was interviewed on the Crypto Business show and podcast!
Always fun to watch and listen to yourself talk ๐
In this interview I talk about the 3C Framework I wrote about a few months back. Share it with colleagues and friends that might be allergic to reading.
Shoutout to Mike for interviewing me and letting me share my thoughts about the space!
Iโll also be speaking at Mikeโs Crypto Business Conference in about a week. Iโll be going over some case studies and sharing the good news of Web3. Fun times in sunny San Diego ๐
See you next week!
In yesterdayโs piece, I wrote about an attorney thatโs drafting corporate code for DAOs.
This is going to be important as regulatory bodies are going after DAOs. Specifically, the CFTC (think of it as a sibling to the SEC) is going after OokiDAO.


TLDR of Copeโs thread:
The CFTC (Commodity Futures Trading Commission) is going after the DAO for running an unregistered futures exchange. Specifically theyโre going after the members of the DAO, not just the founders
Theyโre going to court to make the case that Token holders of the DAO are also liable. Nothing is for sure yet.
How does the CFTC define the members of the DAO? Token holders who have voted on a governance decision at least once.
Potential penalties: Stop members from trading and offering related services, pay back profits, making investors whole, and pay penalties.
What is Ooki DAO considering to defend itself? Using treasury funds or raising money through funding platforms or NFTs.
The decisions coming from this case will set a precedent for the future of DAOs. If the CFTC is successful with this case, it will likely go after larger DAOs that operate in a similar fashion.
TPan, I am in a DAO and I voted on something. Am I going to jail?
Noโฆor at least not yet? (honestly, no idea) This case will go through the courts, but the precedent it sets for all parties will be a big deal.
The CFTC is focused on financial markets, so this is an opening salvo on DAOs in DeFi (decentralized finance) focused on building financial tools.
Similar to any enforcement, itโs impossible for regulatory bodies to go after every infringing party. They are looking draw the proverbial line in the sand for what is and isnโt ok though.
The other interesting thing was how the CFTC โservedโ Ooki DAO. Serving is the process where the defendant is notified of legal action taken against them. This is usually done via mail or in-person.
For example, actress Olivia Wilde was served onstage at a conference.

The CFTC served the DAO by notifying them in their online forum. Thereโs a spicy response, but Iโll let you click on the link yourself ๐

SHEESH. Whatโs next, the SEC joins a Discord server and serves everyone in the Discord with a โ@everyoneโ? The CFTC tweets at a DAO to notify them that there is a case filed against them?
Ok Iโm getting carried away, but these were edge cases that are now becoming reality.
I get both sides hereโฆbut I hope that there will be a reasonable take on enforcement and regulation. DAOs are an innovative approach in organizational and governance structures, we shouldnโt throw the baby out with the bath water.
Have you been a baby before? If so, share or subscribe!
Thatโs Farcaster, right? Yes! But thereโs another effort I learned about from the Rug Radio Law Line spaces called Bluesky. This was brought up because of a viral tweet yesterday about Jack Dorsey (Twitter founder) and Elon Musk about building a decentralized social platform.
These texts were made public thanks to the ongoing Twitter vs. Elon court case.

Internal Tech Emails @TechEmails
Jack Dorsey texts Elon Musk March 26, 2022



Jack Dorsey apparently tweeted about this back in 2019. I was still in Instagram Land and pre-Web3 still.

From that tweet, Bluesky was born.

Though initially funded by Twitter, Bluesky is independent from them as a Public Benefit LLC.
Itโll be interesting to compare and contrast the various decentralized social platforms (still need to try out Lens!). Itโs hard to spend time on all these apps, in addition to existing ones, but itโs nice to see that there are different groups tackling the same problem. The pie is certainly big enough!

Definitely not. However, I was interviewed on the Crypto Business show and podcast!
Always fun to watch and listen to yourself talk ๐
In this interview I talk about the 3C Framework I wrote about a few months back. Share it with colleagues and friends that might be allergic to reading.
Shoutout to Mike for interviewing me and letting me share my thoughts about the space!
Iโll also be speaking at Mikeโs Crypto Business Conference in about a week. Iโll be going over some case studies and sharing the good news of Web3. Fun times in sunny San Diego ๐
See you next week!
#342: AI in Crypto Marketing, the AI Agent Cambrian Explosion
๐ฃ๏ธ AI Agents will become the next marketing channel
#292: Why Web3 Loyalty Hasnโt Taken Off (Yet) by Tareq Nazlawy
๐ How do we maximize love and money for brands and IP through web3?
#330: The Evolution of Social Engagement Through NFTs
๐ Likes are meaningless. Mints are meaningful.
Web3 growth, marketing, and culture
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