Lens launched with a promise: user-owned social profiles, composable creator tools, and a new social stack built for Web3. Now, 3+ years in, the community is asking a single blunt question, WTF is going on on Lens?
TDLR:
WTF is going on on Lens? 👀
Let us break it down ⚙
What the community is saying 💬
Challenges ahead ⚠️
Future outlook 🔮
The Bros’ Take 🤔
WTF is going on Lens Chain? 👀
Lens promised an open, permissionless social layer where users own identities and content. Instead, the community faces silence. Roadmaps are missing. Communication is sporadic and vague.
The garden of apps that once promised a thriving ecosystem now looks trimmed, a lot of creators, devs and Apps have left or slowed to a crawl.
Meanwhile, whispers turned into headlines: original Lens team members are moving to projects around the Base chain, and many core contributors are building elsewhere. The result is a platform that feels abandoned by those who once championed it.
Lack of transparency
Public updates are rare and thin. When the team does speak, messages read like boilerplate: “we are working hard”. After years of loyalty, the community demands clarity, not cosy PR lines. People want an honest roadmap, the treasury plan, and a clear path to meaningful governance.
Dev and creator exodus
Great builders left. Great creators left. Apps that once defined the Lens experience either migrated, paused development, or simply vanished. The ecosystem has dwindled from dozens of active projects to fewer than a handful that actually drive meaningful activity.
Lens team fragmentation
Several original team members have moved to Base-related projects. That matters. When builders and staff take their energy elsewhere, the product decays. Worse, the community senses that many people inside the Lens organisation do not even use Lens daily, which feels like a betrayal of the platform’s original ethos.
What still works ish
To be fair, Lens did ship a token rewards system that weekly distributes GHO to top users. That was not nothing. It provided a pulse of activity and a rare, visible win. But a rewards engine alone does not replace a roadmap or hands-on developer support.
The mood is ugly and clear. Here are the recurring asks and calls to action from OGs and builders:
Demand transparency: publish roadmap, treasury plans, path to DAO, and developer support details.
Hire a focused comms and growth team: someone to run weekly updates, manage socials, and host open community calls.
Separate rewards for builders and creators: make incentives sustainable, not a weekly lottery.
Consider an open letter and organised blackout as leverage (?) not to inflame, but to force an official reply and a timeline.
On top of that, voices inside the community urge practical fixes: a weekly public update cadence, a dedicated urgent channel for outages.
Relaunch the LIP process with clear incentives, and explore staking or integration with Aave for treasury transparency.
People want solutions, not salt.
Stable community or ghost town? Lens has a passionate core but has failed to hold a broader audience. Without active creators and mainstream content, network effects vanish.
Governance vs grind Governance asks (DAO, treasury rules) sound great on paper but require full-time people to manage properly. The community wants decentralised ownership yet the protocol lacks the operational team to make that happen without chaos.
Concentration risk A handful of projects still control the majority of activity. That makes the network fragile and easy to spook.
Reputation and migration When founders or early team members leave, forks, migrations or acquisitions become real outcomes. The threat is not theoretical, the community sees the talent drain and is already asking where the keys will go next.
Rewards are good, but not a strategy The GHO token rewards are a positive move, but they are only a bandaid. Weekly token drops have boosted short-term engagement but do nothing to rebuild product trust, developer tooling, or long-term user retention.
A few scenarios look most likely:
Resurgence via transparency: Lens leadership publishes a clear roadmap, hires core roles (SMM, developer relations), relaunches LIP incentives, and rebuilds trust. Community stays. Team refocuses. Slow, steady recovery.
Stagnation and slow drift: silence continues, key apps leave, engagement contracts further, Lens becomes a niche playground for die-hards while new networks eat fresh mindshare.
Acquisition or fork: either a corporate buyer steps in or the community forks Lens to another chain and takes the protocol forward without the original team. Both are messy but possible.
Pivot to rewards-only: Lens becomes a rewards-first destination: token mechanics drive activity rather than product quality. Short-term metrics may rise, long-term value will likely fall.
What the community wants most is a straight answer: are you committed or not?
If the team wants to hand the baton to the community, say it. If the team intends to double down, show the plan and the hires. Either is acceptable. Silence is not.
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Very bearish and very sad. Lens was a rare, beautiful experiment, profiles as NFTs, composable social, ownership of identity, and watching it fading is heartbreak for the people who built and believed.
That said, the community is the real asset here. Some people are leaving, but many brilliant creators, devs and organisers remain. They are loud, resourceful and relentless.
If Lens dies as a product, the community will carry its lessons elsewhere. If Lens wakes up and chooses transparency, hires, and a developer-first relaunch, there is a path back to relevance. Right now, the balance of evidence makes us cautious and frustrated. We want the dream to live, but we want the truth more.
Open letter ask, in plain terms: publish a roadmap, publish a treasury plan, hire a communications and developer relations team, separate builder rewards from user rewards, and commit to a public cadence of updates. If you will no longer run Lens, hand it to those who will.
That is the least the community deserves.
And that's it for today! Thanks for reading ♥️
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