This infographic provides a very interesting overview of the Web3 wallet ecosystem as of September 2025. We can clearly see that MetaMask is still the dominant player in terms of monthly active users, with 30M users and an impressive lifetime reach of 143M. However, despite this massive user base, its annualized revenue ($56M) is significantly lower compared to Phantom, which generates $191M with just 17M monthly active users. This shows how effective Phantom’s monetization model is, especial...

This infographic provides a very interesting overview of the Web3 wallet ecosystem as of September 2025. We can clearly see that MetaMask is still the dominant player in terms of monthly active users, with 30M users and an impressive lifetime reach of 143M. However, despite this massive user base, its annualized revenue ($56M) is significantly lower compared to Phantom, which generates $191M with just 17M monthly active users. This shows how effective Phantom’s monetization model is, especial...