Hey Locksmiths!

Here’s your concise roundup of this week’s action—packed with updates, decisions, and opportunities to get involved.

Core Team Updates

Julien and the team did some minor fixes and improvements due to time constraints:

• Among the minor fixes and improvements were refactoring the email system and enhancing event collection features (shipping expected by week’s end).

• Open Graph descriptions now support markdown correctly for event previews.

• The “Buy UP” link on the static site now supports multiple chains, making token purchases easier for everyone, including Bitcoin users.

• Sorting and filtering improvements are being considered for events and locks, with a focus on usability, and exploratory discussions are ongoing about adding guided pop-up tutorials to help new users navigate the platform.

Operations and Coordination

• Last chance to vote on the Social Media Content Strategy
  A key vote is live on the new content creation incentive model for social channels—please cast your vote now. For clarification, the incentive model is designed to reward both writers and video creators, with flexibility to iterate based on community feedback. All processes and models are subject to change via community vote. Experimentation is encouraged.

• Global Pizza Party 2025
  Working with the PizzaDAO team has been a great experience, and we have been happy to support and help. Scaling that sort of help might be a problem currently, and we should think about how we can become more effective since many Web3 newbies find their way to Unlock through the Global Pizza Party. To find the closest event to you, check out the full calendar via Unlock collections here.

  

Member Relations & Governance

• Collabberry for Retroactive Funding
  Gus from Collabberry joined us yesterday and gave us a short overview of how the tool works to distribute funding fairly. You can review the whole conversation on the Discord "kudos" channel and watch a demo here. Yonks shared a testimonial highlighting its value for team agreements and meritocracy. The tool’s roadmap includes multi-project support and automated payroll, though available resources pace development.

• Translation as a necessity for Unlock
  Unfortunately, a major collaboration passed us because the Unlock website is currently only available in English. We are actively seeking members who are interested in helping us change this. I would also like the DAO to consider separating funding for this specific improvement.

Finances & Resources

• ApeBond x Unlock
  The ApeBond campaign will get another collaborative push this week! Be on the lookout and let's help by collectively sharing the campaign to get more eyes on it!

• GMRA PR & Consulting Proposal Inconclusive
  This Snapshot proposal has caused some heated discussion on our Discord server. Currently, our treasury is healthy, but caution is urged to avoid overextending on campaigns where the risks might be too high. Please make your voice heard and also suggest alternative measures!

• Automated Rewards with Charmverse
  DAO Members WillT and Wonderwomancode have worked on setting up an automated rewards program on our Charmverse space. Charmverse will become a paid tool via the $DEV token. The DAO must consider paying for the space or providing a budget of tokens to the Steward(s) managing it.

Marketing & Communications

• Ninja Promo x Unlock
  Behind the scenes, Ceci, our Steward for Marketing and communications, has worked with full dedication to set the guidelines with our project manager, Helge from Ninja Promo. As I am writing this newsletter, the last touches are being made to the social media strategy and budget distribution. Nonetheless, we have grown on social media since DAO members took over the different accounts and keep doing so. In our Charmverse space, you can find a new space where we keep track of monthly growth and engagement analytics.

• CommunityOne x Unlock
  Louisa from CommunityOne joined us, presenting their Discord bot, which provides AI-driven support tools to enhance potential member engagement, onboarding, and troubleshooting. Please participate in the official discussion here and review their Gitbook and additional documentation. The tool is not open-source but provides full control over the data shared with the AI bot.

• Membership NFTs with Leah Sams
  Leah started working for the DAO a few months ago on the visuals for our membership NFTs. The process has been nothing short of magical, seeing these works of art come to life! Check the dedicated channel on Discord to review the process in more detail. Here is a sneak peek of some of the process and Leah's incredible digital artworks for us:

  

This Week's Action Items

Here’s how you can get involved this week:

1. Vote on our active Tally (onchain) proposal(s) here.

2. Revise or comment on the following Discord chats:
   - Tally Staking with Coolhorsegirl
   - GMRA PR & Consulting Proposal Inconclusive
   - Community One x Unlock

3. Share our social media posts and engage with campaigns across X, LinkedIn, Farcaster, YouTube, and TikTok—let’s amplify our message together!

Keep the momentum going: Vote, share your feedback, and join the conversation in Discord. Every key counts as we build a fairer, more powerful protocol—together. If you want to be featured in future spotlights or have suggestions for the agenda, reach out by Monday evenings.

Let’s continue to innovate, support each other, and push Unlock Protocol DAO to new heights. Stay awesome, and see you in the chats and at next week’s call! 💜

Stay Unlocked!

Your Lead Steward

Stella