Morty Principles.We are our data.The digitalization of our society is progressing in a breathtaking pace. Nearly every action in our lives leaves digital traces: We carry our mobile phones, being locatable all the time, we shop on the web, providing taste fingerprints to myriads of recommender systems, and we carry Smart Watches, measuring our body signals to monitor our health. While currently, this data is scattered across many distinct places and provider across the internet, we can subsum...