Authors: Vika x Pupcakes (Season VI)
How it came into being
When POKT Network was looking for a new website, they reviewed several bids and decided to go with RaidGuild, a name that stands out for its precision and expertise in the Web3 space. We had a great chat with Adrienne (or Adz) POKT's Head of Marketing. She talked highly of RaidGuild's work and offered some constructive feedback to help improve our services further. Adz shared they were positively surprised to find out RaidGuild was not only great at development but also had a strong design team. This project didn't just meet POKT's goals but also made our partnership with them even stronger.
In the beginning, Adz opened up about the foundations of their collaboration with RaidGuild. The connection was there even before POKT decided to work with us. Some of POKT team members knew RaidGuild from MetaCamp and previous interactions within the Bankless DAO community. This positive working relationship, built on mutual respect and a sense of familiarity, helped kick off a strong partnership. For instance, a team from RaidGuild is currently developing an RPC gateway atop the POKT Network. Named PORTERS, this project should be up and running soon.
Prior to the website redesign project, RaidGuild had already shown its skills while working on a POKT Bridge. Adz recalls, "We were very excited to work with the team again when we had a website rebuild." Beyond recognizing RaidGuild's technical skills, Adz expressed a deep appreciation for RaidGuild's culture, stating, "I really appreciate the values, the integrity, and the professionalism of all of the team." This alignment of cultural values benefited the professional relationship greatly and motivated the team to go above and beyond for the client.
The process
Hence, the collaboration developed beyond a mere transactional relationship. It was about crafting a vision together. Adz emphasized how important the collaborative effort was during the brand discovery phase, a key element in defining the direction of the redesign. RaidGuild really aimed to understand what POKT needed, making sure everything they did matched POKT's goals and values.
The comprehensive questionnaire provided by RaidGuild for this phase was particularly impactful, where some of the questions were “really thought-provoking”, in the words of Adz. It didn't just get the POKT community involved in the branding process but also helped sort out any issues after the redesign was done. This approach let the POKT team see who had a hand in shaping the new brand identity.
The Result
With RaidGuild's help, POKT now feels a renewed sense of pride in its online presence. "I joined POKT, and I was very embarrassed by our website. And I'm not embarrassed about it anymore," shared Adz, revealing the transformative power of the redesign. In addition to improving the look and functionality of the website, this project also gave POKT a boost in confidence and satisfaction with its digital identity.
The collaboration between POKT and RaidGuild has matured into an enduring engagement, with POKT putting Sero, a member of RaidGuild and the Front-end Developer for this project, on retainer to ensure ongoing maintenance of the website. Adz's endorsement of Sero highlights the personal and professional progress resulting from this collaboration: "He's fantastic. Amazing growth mindset.”
The project's success and the positive feedback from POKT reaffirm RaidGuild's commitment to delivering top-notch work. Adz's readiness to suggest RaidGuild to others, together with the continued collaborations coming from POKT, demonstrates how the project has deepened the partnership.
Each step has strengthened our relationship, highlighting RaidGuild's skill in working alongside their clients, not just for them. If you're interested in seeing the team's work and understanding their approach, we recommend reading this article.
